Wed.Feb 20, 2013

Do we care if web content is “above the fold”?


Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.”

The Power of Custom Images in Your B2B Marketing

MLT Creative

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

Trending Sources

Twitter exec discusses new business advertising options (video)

grow - Practical Marketing Solutions

Click here if you can’t view this short video interview with Twitter’s Don O’Leary. You need a score card to keep up with all the changes going on at Twitter.

How to Design a Site Structure Visitors AND Search Engines Love


If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc.

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1

Marketing Action

Jeanniey Mullen, Global EVP & CMO of Zinio , along with Lee Odden, CEO of TopRank Online Marketing , teamed up for a webinar covering Social Media 2013: What Sites Are Most Important to Marketers This Year.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game.

Deciphering Facebook’s EdgeRank


You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. … Continue reading → The post Deciphering Facebook’s EdgeRank appeared first on Fathom. Content Creation & Strategy Facebook Social Media edgerank

Media 13

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The 6 Major Buying Influencers

Sales Intelligence View

In his book , Influence: The Psychology of Persuasion , Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to Dr. Cialdini, a buyer evaluates six major factors before making a purchase.

How do You Sell Marketing Automation to Internal Stakeholders?

Modern B2B Marketing

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Who do you need buy-in from and what is the language that each of your executives want to hear?

Boomers, Seniors & the Internet [Infographic]


When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older … Continue reading → The post Boomers, Seniors & the Internet [Infographic] appeared first on Fathom. Healthcare Industry Usability Web Design & Development boomers seniors web design

What is a Press Release and How to Write One


You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Tomorrow People Leaves in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider to replace its CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions.

Content Marketing Madness: The Bracketed Battle for Content Supremacy


For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner.