Wed.Feb 20, 2013

Trending Sources

Do we care if web content is “above the fold”?

Biznology

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.”

Humanity Still Rules! And Why It Makes For Better Sales Prospecting Emails

Sales Prospecting Perspectives

I recently shared my thoughts on voicemail strategies, and how acting like a normal person generates more responses. Good emails follow similar guidelines, but here are a few that are tailored to the written, rather than the spoken word. Know Your Objective – The purpose of an email is to interest your prospect enough so that you can set up a phone call. Much like your voicemail, keep it short and to the point.

Rules 55

The Power of Custom Images in Your B2B Marketing

MLT Creative

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

Twitter exec discusses new business advertising options (video)

grow - Practical Marketing Solutions

Click here if you can’t view this short video interview with Twitter’s Don O’Leary. You need a score card to keep up with all the changes going on at Twitter.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions.

When Content Formats Reach Their Peak: The Risk of Late Adoption

Hubspot

Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you've seen in, say, 2013. Got something? Now I'm gonna ask you to place an over-under bet with yourself.

3 Ways Interactive Content Can Boost Email Performance

It's All About Revenue

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email.

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

[Video] Examples of a Good LinkedIn Summary

Jill Konrath's Fresh Sales Strategies Blog

You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed.

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 1

Marketing Action

Jeanniey Mullen, Global EVP & CMO of Zinio , along with Lee Odden, CEO of TopRank Online Marketing , teamed up for a webinar covering Social Media 2013: What Sites Are Most Important to Marketers This Year.

Metrics can tell you what, who, and how, but not why. And why is all that matters.

Cloud Potential

Thanks to site tracking, cookies, and A/B testing, you can monitor and analyze what any person does on your website, and how they respond to your content. So why are companies still struggling to produce content that helps them sell? Because metrics can tell you what, who, and how, but not why.

A/B 19

INFOGRAPHIC: Content Marketing vs. Traditional Advertising

Client Bridge

From Marketo, here's an infographic that shows the advantages of content marketing and how it is competing with traditional advertising. View Original Article

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game.

Deciphering Facebook’s EdgeRank

Fathom

You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. … Continue reading → The post Deciphering Facebook’s EdgeRank appeared first on Fathom. Content Creation & Strategy Facebook Social Media edgerank

Examples of a Good LinkedIn Summary

Jill Konrath's Fresh Sales Strategies Blog

You know how you go on LinkedIn to check out your prospect’s profile? Well, guess what? They’re checking you out too. If all they see is a bare-bones resume listing your previous work experience, they’re not going to be one bit impressed.

Marketing Automation 101

Sazbean

Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to align your people, process, and technology. And how do you get there? Marketing automation technology can help. In this post, I’ll share some of the basics about this important technology. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Thanks for all the awards! Jeff Ogden of the sales lead generation company Find New Customer is honored!

Fearless Competitor

Buffer I’m honored and flattered to be an award-winning B2B sales and marketing expert in sales and sales lead generation. Please forgive me for beating my chest. Here are a few of the recent awards. Top 25 Sales Influencer (OpenView Labs).

The 6 Major Buying Influencers

Sales Intelligence View

In his book , Influence: The Psychology of Persuasion , Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to Dr. Cialdini, a buyer evaluates six major factors before making a purchase.

How do You Sell Marketing Automation to Internal Stakeholders?

Modern B2B Marketing

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Who do you need buy-in from and what is the language that each of your executives want to hear?

B2B 4

Boomers, Seniors & the Internet [Infographic]

Fathom

When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older … Continue reading → The post Boomers, Seniors & the Internet [Infographic] appeared first on Fathom. Healthcare Industry Usability Web Design & Development boomers seniors web design

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What is a Press Release and How to Write One

Writtent

You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. But what is a press release, exactly?

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions.

Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner.