Wed.Feb 20, 2013

Do we care if web content is “above the fold”?

Biznology

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.”

The Power of Custom Images in Your B2B Marketing

MLT Creative

While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

Trending Sources

How to Design a Site Structure Visitors AND Search Engines Love

Hubspot

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game.

Deciphering Facebook’s EdgeRank

Fathom

You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. … Continue reading → The post Deciphering Facebook’s EdgeRank appeared first on Fathom. Content Creation & Strategy Facebook Social Media edgerank

The 6 Major Buying Influencers

Sales Intelligence View

In his book , Influence: The Psychology of Persuasion , Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to Dr. Cialdini, a buyer evaluates six major factors before making a purchase.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Boomers, Seniors & the Internet [Infographic]

Fathom

When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older … Continue reading → The post Boomers, Seniors & the Internet [Infographic] appeared first on Fathom. Healthcare Industry Usability Web Design & Development boomers seniors web design

Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner.

How do You Sell Marketing Automation to Internal Stakeholders?

Modern B2B Marketing

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. Who do you need buy-in from and what is the language that each of your executives want to hear?

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.