Wed.Jul 14, 2021

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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

So you’re a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own.

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69% of Marketers Intend on Boosting Their Martech Spend

KoMarketing Associates

Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292
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Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Five Fixes for Broken Digital Marketing Engagement

Launch Marketing

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? Low engagement is a common issue for B2B marketers.

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4 SEO Factors to Consider Before Removing Outdated Website Content

Content Marketing Institute

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading → The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

SEO 145
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3 ways creators can use personalized email to grow their business

ConvertKit

Imagine you walk to your mailbox on a random Tuesday and pull out an envelope. You open it up to reveal a birthday card addressed to you from an old friend. It’s a lovely sentiment, but there’s just one problem—it isn’t your birthday. Now imagine the birthday card did arrive on your birthday. That feels pretty special, right? A message is received much better when it comes at the right place, at the right time, to the right person.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. No two content marketing partners are alike. Each offers a unique set of product and service packages, industry specialties, and track records.

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5 Top Enterprise Local SEO Challenges (& How To Solve Them) via @sejournal, @localseoguide

Search Engine Journal

Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. The post 5 Top Enterprise Local SEO Challenges (& How To Solve Them) appeared first on Search Engine Journal.

SEO 135
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

When cities across the globe shut down in hopes of containing the spread of COVID-19, the world was unaware that it sat on the precipice of both a health and financial crisis. Shortly after, we faced the worst global economic recession since The Great Depression. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception.

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Brand choice: Marketoon of the Week

Martech

This week’s Marketoon reminds us to maintain a balanced approach when evaluating the effects marketing has on consumers. Fishburne’s take: All of this corporate research — shopper decision trees, category management decks, and the like — can be valuable. But followed too closely, they can lead to marketing myopia. Consumers don’t think about brands nearly as much as the marketers of those brands think about the brands.

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How an Artisan Bakery is Gaining a Competitive Advantage with a New Site Structure

SEMrush

Our SEO Reality Show is back and, in episode three, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. We tasked an expert agency with devising the best possible structure for the small business’ website to help it gain a competitive advantage and appeal to more customers.

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Jill Murray on Cultivating a People-First Culture

Oktopost

Jill Murray, CMO of Arcadis, takes the hot seat today. Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jill Murray.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Best Server Backup Software Compared

The Daily Egg

We spent several hours researching 25 of the best server backup software available. Our research indicates that Veeam clearly has the best platform for server backup software solutions. It is the market leader, it’s trusted by several top businesses, and it maximizes data security for businesses of all sizes. The Best Server Backup Software for […].

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14 Facebook Remarketing Strategies to Test via @sejournal, @hoffman8

Search Engine Journal

Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test appeared first on Search Engine Journal.

Facebook 121
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Best WordPress Cache Plugins Compared

The Daily Egg

We spent four days studying the top caching plugins built for WordPress users. Our research indicates that WP Rocket is the best for most because of its variety of integrations, quality of performance, and flexibility of use among different types of websites. The Best WordPress Cache Plugin for Most WP Rocket is the best cache […]. The post Best WordPress Cache Plugins Compared appeared first on The Daily Egg.

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Google Search Console Adds Link to AMP Page Experience Guide via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Console will now direct site owners to additional resources when they’re debugging AMP page experience issues. The post Google Search Console Adds Link to AMP Page Experience Guide appeared first on Search Engine Journal.

Google 120
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

Good morning, Marketers, and Marketing Ops professionals of course. My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. “Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. Customer experience (CX) makes brand. Ops makes customer experience.“.

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Google Teams Up With GoDaddy via @sejournal, @RebekahDunne

Search Engine Journal

Google announces a new partnership with GoDaddy to help eCommerce merchants gain higher visibility online. The post Google Teams Up With GoDaddy appeared first on Search Engine Journal.

Godaddy 117
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How to Prepare for Gmail’s Rollout of BIMI

SendGrid

Gmail announced that it will be rolling out general support for BIMI. Here's what you need to do to prepare for BIMI and set up BIMI for your email program. The post How to Prepare for Gmail’s Rollout of BIMI appeared first on SendGrid.

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Yelp launches new platform: Yelp Audiences

Martech

Yelp, the popular local business discovery platform has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity. This creates the opportunity to target high intent Yelp users outside the Yelp platform and at any stage in the purchase cycle. By working directly with advertisers, Yelp reduces the need for them to purchase consumer data from third-parties.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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AI Copywriting and Affiliate Marketing – A Powerful Pairing

Anyword

Affiliate marketing is a way to generate income by promoting someone else’s products on a commission basis. It has a lot of advantages, like the ability to make a passive (or semi-passive) income and the potential for a high ROI. However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional.

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When (& When Not) to Write Meta Descriptions via @sejournal, @s_watts_seo

Search Engine Journal

Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here's what you need to know. The post When (& When Not) to Write Meta Descriptions appeared first on Search Engine Journal.

SEO 111
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AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Martech

American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course. The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. But recently it’s seen startling success with younger age groups. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

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How to Determine Your Paid Media Budget

SmartBug Media

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. Once you’ve determined that paid media is the proper marketing tactic to help you reach your marketing goals, the first step is determining your budget.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to use Conversational Marketing in B2B | Advice & Examples | Blend

Blend Marketing

Conversational marketing is a strategy born out of the evolution of live chat tools and techniques. The idea is to create conversation-like interactions that allow your customer to connect with you how, when, and, where they want. Here’s how B2B companies can make the most of this approach.

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Spiceworks Ziff Davis Study Reveals an Increase in Cloud Adoption Trends as More Organizations Embrace Remote Work

SWZD

SWZD research on cloud adoption trends delves into how vendors can prepare to support the surge of remote workers.

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How Spanish Transcreation Drives Marketing Success in Global Markets via @sejournal, @ZephSnapp

Search Engine Journal

Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in Global Markets appeared first on Search Engine Journal.