Mon.Feb 22, 2021

Why You Should Consider Drip Email Marketing Campaigns?


Drip email marketing is a process of sending a set of automated mails to a list of target audience with an intention to achieve specific result. The emails are sent on predefined time to targeted email subscribers. Drip email marketing is different than normal business emails.

10 Action Words To Write Catchy Subject Lines


How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways?

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10 Sales Influencers You Should Be Following On Social Media


Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online.

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More Trending

Influitive Takes Customer Engagement Data to the Next Level


Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences.

10 ‘Data Is Beautiful’ Posts From Reddit


In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. We couldn’t resist a chance to highlight these info-inspired posts, which any business professional can appreciate. Thanks for the #EyeCandy, Fellow Redditors! Enjoy….

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The Secrets to Successful Marketing


How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy ….

How to Create High-Converting Content

Content Marketing Institute

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute. Company News

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why a Compelling Digital Presence Speeds B2B Revenue Success

Fusion Marketing Partners

By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about […]. Digital Marketing Digital Presence Online Marketing digital presence

Why We’ve Added XING to the Oktopost Advocacy Board


Today, we have some good news for our Deutsche Freunde: we’ve added XING to the Oktopost employee advocacy platform. Now your team members that are active on this German professional social network will be able to share company content with a few easy clicks.

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Why a Compelling Digital Presence Speeds B2B Revenue Success

Fusion Marketing Partners

By digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about […]. Digital Marketing Digital Presence Online Marketing digital presence

8 Freelancers Who Made More Money in 2020 — and How They Did It


Like most industries, the freelance community was hit by the COVID-19 pandemic. Slashed budgets, nervous entrepreneurs worried about their bottom line, and clients unwilling to sign long-term contracts threw plenty of content marketers, SEO writers, and other experts into a tailspin.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Four Actionable Tips to Integrate HubSpot and Microsoft Dynamics

SmartBug Media

If you want your sales and marketing teams firing on all cylinders, it takes uninterrupted reporting. That’s where integrating HubSpot and Microsoft Dynamics can completely change the game for your company.

Long Form Vs. Short Form Content: What Works for Your Brand?


You’d think that the long-form vs. short-form content dilemma would end after nearly a decade of research. But the answer is more nuanced and highly dependent on your strategy and audiences. Let's look closer at how and when each format should be used to achieve the objectives you've set forth.

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How to Evaluate Your Lead Follow-Up Efforts


Once your leads have been contacted by sales or placed in the appropriate nurture stream, it’s time to take a critical eye to what worked well - and what didn’t - to optimize future campaigns. Read on to learn more about evaluating and refining your lead follow-up strategies. Blogs Lead Generation

8 Marketing KPIs every SaaS brand should track


The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Combining the Marketing and Sales Development Process


One of the biggest frustrations in the marketing and sales space is the lead generation process. It’s pretty common knowledge now that the sales development process is necessary to qualifying and un-qualifying leads.

6 Ways Sales Enablement is Enhanced by DAM


For sales organizations, while coffee might be for closers, content is for close-__ing__. Afterall, sales enablement content is essential to, well, doing just that… enabling sales. But how do sales

How cloud offerings could transform business in the next decade


30-second summary: Companies are looking beyond a single monolithic stack to the next phase of cloud in which disparate data sets can be combined in a secure environment allowing for easy and efficient data access and collaboration without ceding control or security.

Intent-Based Marketing Cloud: Holistic Platform for Integrated Marketing


The marketing cloud has become a familiar term to anyone trying to drive B2B revenue in a noisy, digital B2B world. Sales and marketing teams face constant pressure to move faster and convince more people to buy.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Use Clubhouse: A Step-by-Step Guide


Recently, Clubhouse -- an invite-only, audio social media app -- has gained viral levels of awareness.

LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern

Search Engine Journal

LinkedIn is reportedly planning to launch a new service this fall where users can find and hire freelance professionals. The post LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern appeared first on Search Engine Journal. LinkedIn News

How to Authenticate Your Email in 5 Steps


Use these 5 steps to authenticate your email program. Authentication will help mailbox providers recognize you as a legitimate sender and protect you from phishing. The post How to Authenticate Your Email in 5 Steps appeared first on SendGrid. Best Practices Technical email authentication

Google Search Console Updated With New Associations Page via @MattGSouthern

Search Engine Journal

Google Search Console has a new and enhanced Associations page which will carry over all existing associations. The post Google Search Console Updated With New Associations Page via @MattGSouthern appeared first on Search Engine Journal. News Tools

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.