Sun.Apr 08, 2012

Lead Scoring: How to pick the right ingredients for high ROI

B2B Lead Generation Blog

Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Values are assigned to each prospect based on attributes like authority, title, vertical and timing to buy, as well as behavior.

Are Your Prospects Scared to Talk to Strangers? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects.