B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. There are a number of myths about public relations.
Biznology
JANUARY 5, 2018
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a ranking factor, AMPs are supposed to boost SEO. The three reasons to avoid AMPs boil down to one: you need JavaScript to track and measure marketing effectiveness, and to build more personalized content experiences.
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Contently
JANUARY 5, 2018
Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload. The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work.
Marketing Insider Group
JANUARY 5, 2018
For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
JANUARY 5, 2018
I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Or, you can skip that entirely and go straight to the good stuff. Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
JANUARY 5, 2018
There is a lot of power in a customer’s opinion. Why? Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well. A video testimonial shows a real person, a customer of your brand giving their honest opinion about your team and your product.
Kapost
JANUARY 5, 2018
The pace of technology has changed the way brands market and the speed with which they implement change. Each year, there are more tips, tools, and strategies to try, too—all. The post Do Traditional Marketing Efforts Still Work? appeared first on Kapost Content Marketing Blog.
Marsden Marketing
JANUARY 5, 2018
The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia ( for real ). A lot happened last year. It's tough competing with continent-discovery-level achievements, but we've done our best and put together 11 learnings we believe will shape marketing strategies and tactics in 2018.
Adobe Experience Cloud Blog
JANUARY 5, 2018
Automation is impacting some surprising industries.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
JANUARY 5, 2018
Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent. In this article, you will learn the different kinds of search intent & how to optimize for them.
Kapost
JANUARY 5, 2018
by Michael Smith (Veshengro) Many people think that simple, frugal and especially eco-friendly living with children is an impossibility, as kids cost so much money in what they need. But what do they really need? The greatest, the most important, need a child has is love and care and that should come free. Other things are, sort of, optional extras.
Schubert B2B
JANUARY 5, 2018
Schubert b2b proudly announces its 40-year anniversary. Founded in 1978, the agency continues its singular vision– to make top-tier tech marketing affordable to any size B2B company. “Our idea is that every b2b company that markets complex products needs the very best marketing communications to excel. Today, our modern advertising skillset continues to fulfill that founding mission,” said Rich Carango, President of Schubert b2b.
Hinge Marketing
JANUARY 5, 2018
We've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. [link].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
JANUARY 5, 2018
Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. The first-day news is always buzzworthy on its own, but my interest is typically on what the news media call “the day two story” – which often focuses on why the news happened, why it is important, and what happens next.
ActiveDEMAND
JANUARY 5, 2018
Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic. While this can work, there will be limiting factors that arise including decreasing purchase frequencies, smaller average orders, and lost market share.
TrustRadius Marketing
JANUARY 5, 2018
Lead-based marketing strategies have ruled the digital age, but in the past couple of years an alternative B2B marketing strategy called account-based marketing (ABM) has picked up steam, challenging marketers to think more strategically about the companies they sell to — the contexts in which their leads work. If lead-based marketing is like throwing semi-adhesive objects at a wall to see what sticks, account-based marketing is precisely selecting objects, applying a careful dob of glue,
Akoonu
JANUARY 5, 2018
Being buyer-centric isn’t always natural to Sales. After all, Sales is working towards its own goals with defined processes and systems. So how can Sales find balance between their own needs and their buyers? Let’s take a look. A common buyer-centric selling question: How does the buying process align to the sales process? A common misconception about buyers: .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Alaniz
JANUARY 5, 2018
The post Social Media Advertising 101 appeared first on Alaniz Marketing.
Bluetext
JANUARY 5, 2018
Here at Bluetext, we’ve seen our share of M&A’s. One of our first big assignments, when we launched the agency seven years ago, was to relaunch ITSolutions – a roll-up of nine separate IT government contracting firms – into a new unified entity that we rebranded as Acentia. The brand strategy we developed worked well for the new company and Acentia achieved its management’s goal of being acquired.
Onalytica B2B
JANUARY 5, 2018
Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA. Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
JANUARY 5, 2018
One of the single most crushing problems facing ecommerce entrepreneurs today is fraudulent transactions. Out of control fraud in the shopping cart will inevitably lead to the termination of a business’s merchant account, in addition to untold financial loss including: costly chargebacks, fraud investigation costs, court fees, and the cost of lost (stolen) goods shipped out to fraudsters.
Content Standard
JANUARY 5, 2018
What would you do if you could understand any language? From the universal translator of Star Trek to the Babel Fish from The Hitchhiker’s Guide to the Galaxy , sci-fi heads have always been captivated by the idea of rapid, seamless interpretation. But new tech has consumers seeing (and hearing) the future today, and it’s left content marketers with a number of important questions to consider.
Ignite
JANUARY 5, 2018
More than 1,000 HR and related events took place around the world in 2017. That’s a lot, and we ( HRmarketer ) monitor and analyze all of them—including every single tweet including a conference hashtag—from regional SHRM events to national conferences like the HR Technology Conference. Here are several fun rankings based on our analysis of the Twitter conversations at HR events in 2017: (1) Most Mentioned at HR Conferences.
Hubspot
JANUARY 5, 2018
The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI -- especially “deep learning” technology -- brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
chiefmartech
JANUARY 5, 2018
This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) , Part 2: Microservices & APIs (2018 Update) , or Part 3: Vertical Competition (2018 Update) , you might want to start there. 4. DIGITAL EVERYTHING (2018 Update).
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