MindFire
JULY 15, 2018
Are you wondering, “Why the heck is it so hard to sell non-print marketing services?” What it is that separates you from the those who succeed and thrive? While much has been written about the need for printers to transition… The post The Secrets of Printers Who Profitably Sell Marketing Services appeared first on MindFire Studio Blog.
Industrial Marketing Today
JULY 15, 2018
An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. This becomes a challenge if the outside web development company or your in-house marketing department doesn’t have a clear understanding of marketing to engineers and industrial professionals.
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Hubspot
JULY 15, 2018
If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. To achieve this, you need to remove all of those distracting, annoying, and confusing obstacles that commonly prevent visitors from converting.
illumin
JULY 15, 2018
World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as we see views continue to accumulate in the coming weeks.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
B2B Marketing Directions
JULY 15, 2018
Over the past several weeks, I've published posts that reviewed the major findings of two recent research studies - one by Dynamic Yield, and one by Researchscape International - that focused on the current state of personalization in marketing. These studies were based on surveys of marketing professionals, so they captured the perspectives of individuals who are on the "selling side" of the personalization equation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Outbrain
JULY 15, 2018
If you’re a B2B company, there’s a 91% chance you are using content marketing as part of your marketing strategy. At the same time, just 24% of B2B organizations say their content marketing is ‘extremely’ or ‘very’ successful ( read here the full study). Are you one of the majority of B2B companies that need a bit of help in the content marketing department?
Zoominfo
JULY 15, 2018
Marketers constantly adjust to new content trends and try new tactics to increase the effectiveness of their marketing initiatives. But, new content is only one piece of the content marketing puzzle. The content you created in the past ago doesn’t disappear just because it’s no longer relevant or timely. In fact, out of date content can negatively impact several different aspects of your marketing program—and many marketers don’t even realize it.
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