Fri.Sep 07, 2018

article thumbnail

How to Use Storytelling to Bring Your Brand’s Narrative to Life

Kapost

Storytelling is the latest buzzword in B2B marketing. Everyone says they’re doing it, but it’s hard to find stories that truly resonate with audiences. An analysis of NewsCred articles found. The post How to Use Storytelling to Bring Your Brand’s Narrative to Life appeared first on Kapost Content Marketing Blog.

article thumbnail

Personalize Your Landing Pages to Drive Engagement

Ontraport

If you were a Reddit user during the 2008 U.S. presidential election and clicked on an ad for candidate Barack Obama, you’d have seen a page with “Redditors for Obama” across the top. Similarly, if you’ve ever purchased anything on Amazon, you can expect to see images of recommended products front and center the next […]. The post Personalize Your Landing Pages to Drive Engagement appeared first on The ONTRAPORT Blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Boosting Online Lead Generation for Manufacturing Companies

Roketto

Lead generation marketing.

article thumbnail

Interview with Jamil Ahmed

Onalytica B2B

Jamil Ahmed – CEO at Reinforce Lab. Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Location: Bangladesh. Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

The Advocamper’s Ultimate Guide To Toronto

Influitive

As great Canadian poet Aubrey “Drake” Graham once declared, “Toronto is the greatest city in the whole world.” We couldn’t agree more—with its vibrant multiculturalism, bustling art scene, and internationally renowned tech community, we’re proud to call this city home. In Drizzy we trust And we know you’ll love it too. We can’t wait to.

More Trending

article thumbnail

3 Productivity Killers and How to Squash Them

Adobe Experience Cloud Blog

Chances are you’re probably not getting as much done at work as you’d like to. Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time.

Product 117
article thumbnail

Only B2B - Untitled Article

Only B2B

Why You Should Be Using Social Media Customer Service Social media is a platform where customer service is very important. Jay Baer knows all about this, as the. The post appeared first on ONLY B2B.

article thumbnail

What really lies behind a productive workplace

JotForm

It was Arthur’s dream job. Yet, lately, it had been feeling more like a nightmare. It all began after a few weeks of working late nights, which turned into him missing his daughter’s ballet recitals. At first, he shrugged these long hours and constant absences from home off as simply part of choos.

Product 91
article thumbnail

Here's How to Add a Link to Your Instagram Story [Pro Tip]

Hubspot

Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won't translate to much if you can't get that traffic back to your site. If you have over 10,000 followers or you're a verified user, you have an incredibly effective tool at your disposal -- the swipe up link.

Blogger 77
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Paper Forms Are a Thing of the Past For This Classical Theater

JotForm

As an actor, LeeAnn Dowd would print out a headshot and a copy of her resume every time she attended an audition. There were times when she’d print 100 copies of each. Whenever something changed, 100 more. It didn’t seem like the most efficient way to spend time or resources, but that was the onl.

Paper 82
article thumbnail

Could Voice Search Technology Change the Dynamics of Brand Loyalty?

Content Standard

For most digital marketers, voice search technology is nothing new. Digital assistants have become commonplace household objects, and we’re all familiar with how voice search queries are changing the shape of search language, forcing SEO strategies to follow suit. The technical implications are obvious. GlobalWebIndex reports that 27 percent of the global population is using voice search on mobile devices.

Loyalty 68
article thumbnail

How To Use Video Marketing To Generate Leads

Magisto

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” With our huge user base of car dealers, real-estate agents , and fashion boutiques this is a topic that seems to have a dreary cloud hanging over it.

article thumbnail

R2C GROUP AND CHABAD CENTER FOR JEWISH LIFE RELEASE PORTLAND, OREGON JEWISH COMMUNITY SURVEY RESULTS

Rain: The Growth Agency

R2C Group, the Portland-based data-driven creative and media agency, conducted and today released a Jewish Community Report based on a survey sponsored by the Chabad Center for Jewish Life. The survey was completed pro-bono for the Portland Chabad Center just in time for the upcoming High Holy Days. Rosh Hashanah begins this year at sundown on Sunday, September 9 and extends until nightfall on Tuesday, September 11.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How To Use Video Marketing To Generate Leads

Magisto

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” With our huge user base of car dealers, real-estate agents , and fashion boutiques this is a topic that seems to have a dreary cloud hanging over it.

article thumbnail

5 B2B Email Marketing Tips that Will Double Your Response Rates

Metadata

When it comes to email, do you know whose message gets opened 100 percent of the time? Your mom’s! While there is no way to make your company have the emotional resonance of a mother’s missives, there are a lot of lessons to be learned from this anecdote. Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate.

article thumbnail

Conversica Wins Digiday Technology Award for Best Sales Automation Platform

Conversica

FOSTER CITY, CA - (6 September, 2018 ) Leader in Conversational AI Recognized for Delivering Exceptional Results for Customers. Foster City, CA — September 6, 2018 —Conversica, the leader in conversational AI for business, has been recognized with a Digiday Technology Award for best sales automation platform, besting worthy finalists Intercom and Certain.

article thumbnail

Breaking News! Is Retail Doomed Forever?

Liveintent

Sources reveal that the retail apocalypse is near and retailers and marketers are panicking across the country. We discuss the reality of retail today and why it’s not over yet. Want to learn more about how retail marketers can survive by unlocking the full potential of email? Click here to download the eBook, “Surviving the Retail Apocalypse: The Ultimate Guide For Marketers”.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

RARE 1997 VIDEO THAT EXPLAINS THE MARKETING GENIUS OF STEVE JOBS

MindFire

The year was 1997. Steve Jobs had just returned to Apple as CEO and started culling unprofitable product lines such as printers and unloved devices such as Newton. The product pipeline was virtually empty. Mr. Jobs needed time, but he… The post RARE 1997 VIDEO THAT EXPLAINS THE MARKETING GENIUS OF STEVE JOBS appeared first on MindFire Studio Blog.

article thumbnail

Here’s What Maximizing Advertising Performance Will Look Like in 2019

QuanticMind

It’s hard to believe that the end of 2018 is looming large. Though most of the United States is still in the throes of summer’s heat and humidity, fall is approaching and the holidays will follow shortly afterward. As much as it might seem preemptive, it’s really not too early to think about how maximizing advertising performance will look like in 2019.

article thumbnail

Say What You Mean

Blue Flame Thinking

Every industry has its own language. From acronyms to buzzwords, we all have a verbal shorthand we use at work. And while it might save time when communicating with our coworkers, as content creators, it’s equally important to recognize situations where we need to speak plainly in order to be heard and, more importantly, understood. SOWs…KPIs…SOS!! Acronyms are a total time-saver over the course of a business day.

article thumbnail

Bionic Speeds Media Planning with New Teleport Tool

Bionic

As a media planner, you need to work fast. Your tools should work just as fast as you do. With its latest software upgrade, Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans. The Problem with All Your Media Plan Details in One Place. With Bionic, all your media plans are centralized and contain every important detail of your advertising placements – location, ad unit, dates, times, rates, quantities, itemized costs, adv

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The Power of Agile for Marketers

Beckon

Agile has been a hot topic in the marketing landscape for years. You’ve probably heard terms like “scrum” and “kanban” used to describe the various frameworks that enable iterative learning, flexibility, and scalability. At Beckon, we like to keep it simple and define agile as using data to make better, faster decisions, and ultimately drive business growth.

article thumbnail

Terrified of Video? Use These 3 EASY Steps To Get Started

Magisto

Hello and welcome to our blog! Today’s post is a guest post by Lital, our Head of Content here at Magisto, her job (among other things) is to go through and analyze ALL types on content from over 100 million of our users. If anyone has the inside scoop on what makes a successful content marketing video, it’s her. . Take it away Lital! Hey friends – these steps may seem simple, but if used consistently can be very impactful.

article thumbnail

5 B2B Email Marketing Tips that Will Double Your Response Rates

Metadata

When it comes to email, do you know whose message gets opened 100 percent of the time? Your mom’s! While there is no way to make your company have the emotional resonance of a mother’s missives, there are a lot of lessons to be learned from this anecdote. Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate.

article thumbnail

Terrified of Video? Use These 3 EASY Steps To Get Started

Magisto

Hello and welcome to our blog! Today’s post is a guest post by Lital, our Head of Content here at Magisto, her job (among other things) is to go through and analyze ALL types on content from over 100 million of our users. If anyone has the inside scoop on what makes a successful content marketing video, it’s her. . Take it away Lital! Hey friends – these steps may seem simple, but if used consistently can be very impactful.

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

3 Reasons You Need to be Blogging More Often

Predictive Response

Too many of us blog infrequently or only once a week or month. That simply isn’t enough. While blogging daily is usually too much, you’ll likely get the most from your blog if you blog a couple or a few times per week. If you haven’t been, you should make an effort to make this happen or consider outsourcing your blogging needs to a company who can meet demand easily.

article thumbnail

How To Use Video Marketing To Generate Leads

Magisto

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” With our huge user base of car dealers, real-estate agents , and fashion boutiques this is a topic that seems to have a dreary cloud hanging over it.

article thumbnail

In-depth ABM: What it means to get inside of opportunity and why it’s important

Madison Logic

This article by Madison Logic’s Chief Product Officer, Sonjoy Ganguly, originally appeared on MarTech Today. The consensus sale is critical, and marketers now understand that their greatest successes come from a broader account-based focus, rather than an individual-contact-based approach. To optimize for this reality, you need to change how you measure performance and rate your success, while.