Mon.May 27, 2019

How to Choose the Right Martech Tool for Your B2B Tech Brand

Marketing Insider Group

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing.

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Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending

Act-On

The question of when to send an email has haunted marketers since the inception of the internet, but Act-On's Adaptive Sending finally puts those nightmares to rest. Customer Journey Email Marketing Automation

Act-On 197

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7 Triggers That Make People Want to Share Your Content

Content Marketing Institute

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.

Instagram Story Dimensions: Best Practices To Know About

Bannersnack

Instagram Stories are driving tons of engagement.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Marketing and Web Security: How Marketers Can Mitigate Risk

Marketo

Think site security and performance are mutually exclusive? Think again. Having proper protections behind your site not only keeps it secure but also improves its reliability.

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Going Full-Freelance: From Remote Year to ClearVoice, With Contributor Lindsay Tigar

ClearVoice

To continue our study of what freelance success looks like a few years in, we’re chatting with Lindsay Tigar , a ClearVoice contributor who’s carved out a niche here and elsewhere profiling boss women and their best practices.

Neural Adaptation: 5 Key Ways to Boost Your Conversions Using this Psychological Principle

Hubspot

I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash.

Why Social Media Publishing Must Live Within Your Content Marketing Vision

Content Standard

With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement.

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Which Countries Get The Most Time Off Work? (Interactive Map)

Hubspot

Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction -- in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace.

Inclusive Web Design 101: Basic Principles and Best Practices of Inclusive Web Design

Convert

Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice.

Growth Driven Design Is The Perfect Approach For Designing Inbound Websites

The Brit Agency

Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter.

Send 5-Star Sales Outreach with Dazzling Videos [Videoify My Pitch Tips]

Vidyard

You know that feeling when you walk into a store and you can see the thing you’re thinking of buying? Pick it up, run your fingers over it, play with it, taste it… (Well, maybe not that last one unless we’re talking grocery store samples.)

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

[VIDEO] The Quick (and Easy) Start to Omnichannel Optimization for Your Business

Convert

Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction and acquisition.

The future of display advertising: Martech webinar

Bannerflow

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results.

How To Implement A Customer Retention Program for Long-Term Success

Stevens & Tate

Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should.

Vendor Negotiation 101: A Step By Step Guide

Outbrain

Without even realizing it, you are negotiating all the time. At home, at work, with family, friends and just about everyone you interact with. Perhaps you tell your child, “Eat your vegetables, and then you can have your dessert.” That’s negotiation.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Get the Most Out of Your Marketing Automation Platform

Zoominfo

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor.

PR Strategy: How to Make Journalists Happy

B2B PR Sense

What the heck do journalists want? That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. How can public relations pros and journalists work better together?

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