Marketing Insider Group
MAY 27, 2019
Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing. How can marketers possibly choose between all of them when the offerings are seemingly endless? While traditionally marketers have been known […].
Adobe Experience Cloud Blog
MAY 27, 2019
Think site security and performance are mutually exclusive? Think again. Having proper protections behind your site not only keeps it secure but also improves its reliability. The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. Organizations across industries and regions are becoming increasingly digital.
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Content Marketing Institute
MAY 27, 2019
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list. Continue reading → The post 7 Triggers That Make People Want to Share Your Content appeared first on Content Marketing Institute.
Bannersnack
MAY 27, 2019
Instagram Stories are driving tons of engagement. In January 2019, this feature hit an all-time record of 500 million daily active users, which proves two important aspects: It’s the most popular IG feature at the moment, one that has witnessed tremendous growth in just two years and a half since its launch; Marketers can no […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClearVoice
MAY 27, 2019
To continue our study of what freelance success looks like a few years in, we’re chatting with Lindsay Tigar , a ClearVoice contributor who’s carved out a niche here and elsewhere profiling boss women and their best practices. From negotiating better pay to identifying new marketable skills to hustling more effectively, Lindsay learns from women at the top of their game — and shares that knowledge with readers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
MAY 27, 2019
You know that feeling when you walk into a store and you can see the thing you’re thinking of buying? Pick it up, run your fingers over it, play with it, taste it… (Well, maybe not that last one unless we’re talking grocery store samples.) The point being: There’s a power in the tangible. But it can be tough to give a digital product that same tangibility.
Hubspot
MAY 27, 2019
I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash. The first time I put Fierce on a leash, there was nothing I could do to get him to walk. He resisted every attempt to get him to move and tried everything to escape the leash.
Valasys
MAY 27, 2019
Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which b
Bannerflow
MAY 27, 2019
The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Click to enjoy the full webinar with Bannerflow Product Manager, Jared Lekkas, and Didit Co-founder and Chairman, Kevin Lee, or read the transcript below to get a taste of the strategies you can use to boost display advertising performance.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 27, 2019
Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction -- in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace. But vacation days and PTO vary greatly depending on the culture in which they're offered. Certain countries place more emphasis on the "Work hard, play hard" motto, for instance, while other countries are typically more lax in their time-off requireme
Convert
MAY 27, 2019
Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice. In the UK, for example, there are an estimated 12.9 million people living with varying.
Stevens & Tate
MAY 27, 2019
Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should. However, one of the issues that many companies have is that they focus so much on attracting new leads and nurturing them that once they finally close the sale, they act like they crossed the finish line. This is a huge mistake.
Convert
MAY 27, 2019
Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction and acquisition. It is quite beautiful – Inbound meeting outbound… online co-existing with offline.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Brit Agency
MAY 27, 2019
Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter. It's all about your website - how it performs should function like your best salesperson, it should build traffic, convert leads and contribute to sales growth by nurturing your website visitors down the Inbound Marketing funnel to help close the sale.
Outbrain
MAY 27, 2019
Without even realizing it, you are negotiating all the time. At home, at work, with family, friends and just about everyone you interact with. Perhaps you tell your child, “Eat your vegetables, and then you can have your dessert.” That’s negotiation. Or, you say to your boss, “I’ve worked hard this year, I would like a bonus!”. You even negotiate with your pets – “Get off the couch, or…”.
Bluetext
MAY 27, 2019
B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. In many cases, the programs themselves may be confidential or classified, while in other situations, program officials are reluctant to be seen as endorsing a specific contracto
Zoominfo
MAY 27, 2019
All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
MAY 27, 2019
With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement. Especially as search becomes more competitive, it’s important to look beyond a single point of activation in order to make the most of your content. Integrating social media publishing with your larger content marketing vision can help you do that, engaging your audience and maximizing your content marketing ROI.
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