Mon.May 27, 2019

How to Choose the Right Martech Tool for Your B2B Tech Brand

Marketing Insider Group

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing.

Tools 233

PR Strategy: How to Make Journalists Happy

B2B PR Sense

What the heck do journalists want? That's a question many a harried PR professional has asked. Unfortunately, the relationship between PR pros and journalists can be fraught with each side wondering what's wrong with the other. How can public relations pros and journalists work better together?

PR 212

Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending

Act-On

The question of when to send an email has haunted marketers since the inception of the internet, but Act-On's Adaptive Sending finally puts those nightmares to rest. Customer Journey Email Marketing Automation

Act-On 197

7 Triggers That Make People Want to Share Your Content

Content Marketing Institute

Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketing and Web Security: How Marketers Can Mitigate Risk

Modern B2B Marketing

Think site security and performance are mutually exclusive? Think again. Having proper protections behind your site not only keeps it secure but also improves its reliability.

More Trending

Martech stack utilization is a misguided metric (when it’s disconnected from value)

chiefmartech

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)

Going Full-Freelance: From Remote Year to ClearVoice, With Contributor Lindsay Tigar

ClearVoice

To continue our study of what freelance success looks like a few years in, we’re chatting with Lindsay Tigar , a ClearVoice contributor who’s carved out a niche here and elsewhere profiling boss women and their best practices.

Get the Most Out of Your Marketing Automation Platform

Zoominfo

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Social Media Publishing Must Live Within Your Content Marketing Vision

Content Standard

With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement.

Neural Adaptation: 5 Key Ways to Boost Your Conversions Using this Psychological Principle

Hubspot

I have a seven-month-old male Caucasian Shepherd puppy called Fierce. When I started walking Fierce at about three months old, I noticed the all-too-familiar struggle I’ve had with pretty much every dog I’ve owned: a struggle with the leash.

The future of display advertising: Martech webinar

Bannerflow

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results.

Inclusive Web Design 101: Basic Principles and Best Practices of Inclusive Web Design

Convert

Inclusivity has become an increasingly popular concept in 2019 – spanning everything from business practices, political policies, and digital design. And as the world continues its steady march towards digitalization, inclusive web design is likewise becoming an important business practice.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Growth Driven Design Is The Perfect Approach For Designing Inbound Websites

The Brit Agency

Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter.

[VIDEO] The Quick (and Easy) Start to Omnichannel Optimization for Your Business

Convert

Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market. Omnichannel is the diversified presence of a brand across multiple channels of customer interaction and acquisition.

Which Countries Get The Most Time Off Work? (Interactive Map)

Hubspot

Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction -- in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace.

Send 5-Star Sales Outreach with Dazzling Videos [Videoify My Pitch Tips]

Vidyard

You know that feeling when you walk into a store and you can see the thing you’re thinking of buying? Pick it up, run your fingers over it, play with it, taste it… (Well, maybe not that last one unless we’re talking grocery store samples.)

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How To Implement A Customer Retention Program for Long-Term Success

Stevens & Tate

Inbound marketing is a very involved, long-term strategy that businesses put a lot of time and resources into – as they should.

Vendor Negotiation 101: A Step By Step Guide

Outbrain

Without even realizing it, you are negotiating all the time. At home, at work, with family, friends and just about everyone you interact with. Perhaps you tell your child, “Eat your vegetables, and then you can have your dessert.” That’s negotiation.

B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor.