Wed.Sep 07, 2011

The Ultimate Facebook Marketing Cheat Sheet


Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.

The Traditional Marketing Playbook Is Dead!

B2B Marketing Insider

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing.

Trending Sources

People Curation


I just finished reading a great post by Ville Kilkku titled: Klout, Triberr,, and the future of content curation. It made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about.

8 Elements to Successfully Scaling Your Global Social Media Strategy

Modern Marketing

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

“Unemployed Need Not Apply” is dumb


Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it.

Who Can Use More B2B Sales Leads?

Great B2B Marketing

I’ve had several posts recently about where and how to find fresh sales leads. Leads are the lifeblood of many B2B organizations and if you ask the VP of sales what he or she most covets, it is often a variation on the theme, “lots of qualified leads.”

Top 10 Most Commonly Used Internet Marketing Metrics [Data]


Marketers are desperate for a clear, comprehensive, and effective set of metrics and measurement systems for driving marketing performance.


Marketo’s Lead Nurturing in Less Than 5 Minutes

Modern B2B Marketing

by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.

B2B 2

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

9 B2B Mobile Marketing Mistakes to Avoid


"We're in the early innings of a massive phenomenon," said Mary Meeker recently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist.

What's Wrong with Saying You're the Best?


You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs.

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

Webinar: “Why Sales & Marketing are NOT Dirty Words”


September 7, 2011, 2PM EST. Everyone knows that associations continually face the daunting challenge of creating new revenue sources. But very few offer tangible steps to do so. Now there is a concrete way for organizations to overcome this revenue obstacle, and the critical elements of this may be right under your nose. However, associations must first accept the premise that sales and marketing are not dirty words.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

3 SEO Lessons From Dreamforce


Last week, Dreamforce 2011 became one of the largest software technology conferences in the world.

Alinean Announces Content Optimization Assessment

The ROI Guy

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.