Wed.Sep 07, 2011

Trending Sources

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers.

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The Traditional Marketing Playbook Is Dead!

B2B Marketing Insider

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing.

People Curation

Aggregage

I just finished reading a great post by Ville Kilkku titled: Klout, Triberr, paper.li, and the future of content curation. It made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Be Provocative in 2012 As More Of Buyer’s Budgets Are Up for Grabs

The ROI Guy

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS).

How Do You Do It? – My super secret (shh!) 6 Tips for blogging success

Fearless Competitor

B2B Lead Generation | 6 Tips for Blogging Success. Help us make September the best month ever for this blog. Tweet it, share it, email it – tell the world. Check out these mind-blowing statistics on this blog: Jeff Ogden, the Fearless Competitor. 1,085 Posts. Over 63,000 viewers to date.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook.

10 Ways to Use Foursquare

Sazbean

Check-in applications like Foursquare are helpful to businesses because they can see who some of their customers are and can reward loyalty. In this slideshow, we see 10 different ways that Foursquare can be used to help your business. Top 10 Ways Marketers can Use Foursquare from OMS 2011.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook.

Savvy Speaks: Inspirational Marketing Campaigns

Savvy B2B Marketing

As creative communicators, we naturally draw inspiration from a variety of sources. Sometimes it's a marketing campaign from a totally different industry that gives us a little creative burst.

My Top Five Free Online Productivity Tools

PR Meets Marketing

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and

3 Recommendations in Lead Management from Carlos Hildago

Fearless Competitor

B2B Lead Generation | 3 Recommendations in Lead Management. What should your revenue improvement priorities be? Carlos Hildago. Jon Miller of Marketo asked this question of Carlos Hildago of the Annuitas Group in a Marketo blog article and came up with three priorities which I wish to share with you.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci.

What Small Business Can Learn from The Joy Formidable about Social Media Marketing

WindMill Networking

I don’t blog much about music, but I did have an experience some time ago with a then independent alternative rock band from Wales in the United Kingdom called The Joy Formidable.

“Unemployed Need Not Apply” is dumb

Biznology

Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it.

Who Can Use More B2B Sales Leads?

Great B2B Marketing

I’ve had several posts recently about where and how to find fresh sales leads. Leads are the lifeblood of many B2B organizations and if you ask the VP of sales what he or she most covets, it is often a variation on the theme, “lots of qualified leads.”

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Top 10 Most Commonly Used Internet Marketing Metrics [Data]

Hubspot

Marketers are desperate for a clear, comprehensive, and effective set of metrics and measurement systems for driving marketing performance.

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Help Us Make September the Biggest Month Ever

Fearless Competitor

B2B Lead Generation | Help Us Make September the Biggest Month Ever! July and August gave us the most traffic ever for this blog – the highest in 5+ years! We’re honored. This is a credit to each of you, our valued readers. I ask your help in making September the all time highest month.

9 B2B Mobile Marketing Mistakes to Avoid

Hubspot

"We're in the early innings of a massive phenomenon," said Mary Meeker recently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist.

MarketingSherpa and MarketingProfs Keynotes coming up

Cloud Potential

Keynotes and webinars coming up - hope to see you there! read more. Revenue generation

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Marketo’s Lead Nurturing in Less Than 5 Minutes

Modern B2B Marketing

by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.

B2B 2

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook.

What's Wrong with Saying You're the Best?

WriteSpark

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

What is a marketing strategy, anyway?

Bungalo

While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of “marketing strategy.” ” It’s a concept that gets thrown around — but without a clear definition. A marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. Marketing strategy is shaped by business goals and strategy.

Webinar: “Why Sales & Marketing are NOT Dirty Words”

ANNUITAS

September 7, 2011, 2PM EST. Everyone knows that associations continually face the daunting challenge of creating new revenue sources. But very few offer tangible steps to do so. Now there is a concrete way for organizations to overcome this revenue obstacle, and the critical elements of this may be right under your nose. However, associations must first accept the premise that sales and marketing are not dirty words.