Wed.Sep 07, 2011

The Ultimate Facebook Marketing Cheat Sheet


Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.

The Traditional Marketing Playbook Is Dead!

Marketing Insider Group

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing.

Trending Sources

People Curation


I just finished reading a great post by Ville Kilkku titled: Klout, Triberr,, and the future of content curation. It made me realize that people curation should be a lot of what we are really talking about here. But before I get to that, let me step through what he talks about.

8 Elements to Successfully Scaling Your Global Social Media Strategy

Modern Marketing

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Top 10 Most Commonly Used Internet Marketing Metrics [Data]


Marketers are desperate for a clear, comprehensive, and effective set of metrics and measurement systems for driving marketing performance.


“Unemployed Need Not Apply” is dumb


Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it.

9 B2B Mobile Marketing Mistakes to Avoid


"We're in the early innings of a massive phenomenon," said Mary Meeker recently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist.

What's Wrong with Saying You're the Best?


You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

Marketo’s Lead Nurturing in Less Than 5 Minutes

Modern B2B Marketing

by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.

Webinar: “Why Sales & Marketing are NOT Dirty Words”


September 7, 2011, 2PM EST. Everyone knows that associations continually face the daunting challenge of creating new revenue sources. But very few offer tangible steps to do so. Now there is a concrete way for organizations to overcome this revenue obstacle, and the critical elements of this may be right under your nose. However, associations must first accept the premise that sales and marketing are not dirty words.

3 SEO Lessons From Dreamforce


Last week, Dreamforce 2011 became one of the largest software technology conferences in the world.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Alinean Announces Content Optimization Assessment

The ROI Guy

Benchmarks Content Spending, Strategy and Tactics, Aligning Content to Best Facilitate Buying Cycle Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.