Single Grain
MAY 27, 2021
Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. That’s why brands are turning to AI-based technologies to gather and analyze real-time data and use it to improve their campaign strategies.
Zoominfo
MAY 27, 2021
In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using
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Spiralytics
MAY 27, 2021
Let's take a look at the basics of link building as an SEO strategy used by many site owners to increase traffic and rankings. The post The Basics Of Link Building (A Beginners Guide) appeared first on Spiralytics Inc.
Content Marketing Institute
MAY 27, 2021
When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading → The post 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Unbounce
MAY 27, 2021
Rey Skywalker. Bilbo Baggins. Harry Potter. What do these cult-classic heroes all have in common? Kick-ass origin stories. The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SWZD
MAY 27, 2021
The death of the third-party cookie, new regulations around privacy and compliance, and rapidly changing buying behavior all play a key role in how it will evolve moving forward.
Biznology
MAY 27, 2021
Things go wrong when you move quickly. Hey, things go wrong when you move slowly or even when you do nothing too! We at Consultants Collective talk a lot about change, and about resets, and pivots…and these are precisely the points where things can easily go sideways if you’re not careful. Unfortunately, things can go bad even when you are careful.
The Daily Egg
MAY 27, 2021
Join.me is the top conference calling software choice for remote collaboration and client reaching. It has a robust set of features and excellent streaming capabilities designed to offer two services: hosting a meeting and joining meetings. Part of the LogMeIn family of services, the software tool offers a no-frills approach to online meetings. You get […].
Sprout Social
MAY 27, 2021
Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we serve our ads to. But navigating the numerous targeting options and factors can be downright daunting. That’s where Facebook Lookalike Audiences are a game-changer.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
MAY 27, 2021
Learn how to nail your agency’s pitch deck with our in-depth guide. Includes real-life elevator pitch examples, and a free pitch deck template.
The Daily Egg
MAY 27, 2021
Good conference call services allow users to meet virtually without compromising security or productivity. You can rely on Webex to do just that, as you might expect from a service by Cisco, one of the leading technology companies in the world. And it goes a step further: Webex is a collaborative workspace that combines conferencing, […]. The post Webex Review appeared first on The Daily Egg.
SpotMe Blog
MAY 27, 2021
This summer we are releasing a new version of our Eventspace app that has been re-engineered from the ground up for hybrid events. With built-in networking, personalization, content and analytics features, SpotMe now offers the most comprehensive hybrid event experience for you and your audience. The new version of Eventspace brings three key developments: Hybrid-ready : Bridge the gap between online and in-person attendees.
Search Engine Journal
MAY 27, 2021
A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips The post Google Warns of Manual Actions for UGC Spam appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
MAY 27, 2021
14 minutes read The ecommerce industry was on a continuous rise in the last few years, but due to the COVID-19 pandemic, it surpassed levels not expected until 2025. This acceleration was caused by the brick-and-mortar shop owners who had to rethink the traditional way of doing business, facing the need to adapt to the new situation and colossal customer demand who were ordering everything online.
Search Engine Journal
MAY 27, 2021
What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better. The post 9 Emotional Hooks That Will Make Your Content 10x Better appeared first on Search Engine Journal.
Square 2 Marketing
MAY 27, 2021
Improve Your Lead Generation With These Tips. Lead nurturing is the process of building effective relationships with potential customers throughout the buyer journey. By creating automated, ongoing communication with your potential buyers during the sales cycle and beyond, you maximize results and revenue for your organization. Read on to learn more about how to set up nurture workflows and close leads faster.
Search Engine Journal
MAY 27, 2021
Google's Martin Splitt encourages analysis of whether a plugin or addon should be replaced if it can't be optimized for Core Web Vitals The post Core Web Vitals Means Deciding What Add-ons are Necessary appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SEMrush
MAY 27, 2021
Tracking your SEO score helps you understand your site’s health and areas to improve. We’ll show you how to find and improve your score with the Site Audit tool.
Search Engine Journal
MAY 27, 2021
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here. The post 6 Top Tips to Improve Your Google Ads Relevance appeared first on Search Engine Journal.
Porch Group Media
MAY 27, 2021
Social media continues to be a part of consumers’ everyday lives. The latest statistics show there are 3.78 billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. ( Oberlo ). According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day.
Search Engine Journal
MAY 27, 2021
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways! The post Key Takeways From the Google Marketing Livestream appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Optinmonster
MAY 27, 2021
Do you want to get more feedback from visitors before they leave your site? The best way to do this is with an exit survey, so customers can quickly rate and review their experience. This will give you critical information about what customers like and don’t like on your site. That way, you can optimize for user experience (UX) and maximize revenue.
Search Engine Journal
MAY 27, 2021
There are many indicators that you're on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs. The post Track Your Way to Success With 11 Top Ecommerce SEO KPIs appeared first on Search Engine Journal.
Mailmunch
MAY 27, 2021
Email marketing is one of the most effective ways to grow your business, generate sales, and increase revenue. It’s one of the best strategies to reach your audience and nurture leads until they are ready to make a purchase. . A lot of marketers find themselves at a point where they need people they can email – quickly and cheaply. When looking to buy an email list, the only thing marketers are looking for is new contacts to email to support their sales team.
Search Engine Journal
MAY 27, 2021
Users can manage multi-channel paid campaigns and organic social all from Microsoft's new tool. Here's what you need to know! The post Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SendGrid
MAY 27, 2021
Email writing is a skill—not an inherent talent. Learning to write outstanding emails takes time, practice, and a little know-how. . The post Email Writing 101: How to Write Better Emails in 2021 (14+ Ways) appeared first on SendGrid.
Search Engine Journal
MAY 27, 2021
Loren and Simon discuss Simon’s SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current “marketplace SEO” focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards Here is the entire transcript of the show (please excuse any transcription errors)
MarketMuse
MAY 27, 2021
Tackle content opportunities confidently using these metrics that offer a reasonable expectation of success. The post Content Inventory Analysis: 3 Decision-Making Metrics appeared first on MarketMuse.
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