ATAK Interactive
JANUARY 3, 2020
The perfect marketing meeting. Of the hundreds of companies, I’ve spoken with that have either adopted or tried to adopt EOS, the element of the system that most often gets positive feedback in the first 30 days is their trademarked Level 10 meeting. For those unfamiliar, an “L10” meeting is structured as follows: Considering the proprietary language they use, it may be difficult to follow.
DivvyHQ
JANUARY 3, 2020
With the new year upon us, you may be wondering what will dominate content marketing trends in 2020. Well, our crystal ball is focusing in on content that generates results, portrays authenticity and builds trust. Let's get 2020 started off right.
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Televerde
JANUARY 3, 2020
Long gone are the days where generic, stock-photo buyer personas like ‘Mary from marketing’ and ‘Francine from finance’ determined the direction of our marketing campaigns. Today’s buyers are diverse and dynamic, and this means we need to cater our content to a much more targeted audience. Demographic data and superficial buyer profiles will not be what gets us there.
KoMarketing Associates
JANUARY 3, 2020
More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech Advisor
JANUARY 3, 2020
Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
PathFactory
JANUARY 3, 2020
Here we are! The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. But first, it’s worth reviewing which trends swept the industry in 2019. Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users.
flux.la
JANUARY 3, 2020
In order to go from MVP to Unicorn, you need to build trust. Here’s why: Lots of people have great ideas. There are millions of startups on AngelList and LinkedIn, but few of these will ever materialize into great companies. Why? The world of startups is complex and ruthlessly competitive. Not to mention, tech moves fast, and most startups tend to leverage technological developments to fight for rare market space with more entrenched players.
ClearVoice
JANUARY 3, 2020
No matter the industry, the value proposition or the call-to-action, every brand can benefit from powerful testimonials. As the — wait for it — free cheerleaders for a company, those who are the biggest fans of a product or a service often make it known far and wide. Capitalization on these reviews and praises is an effective and budget-mindful way to tell the narrative of a business.
Search Engine Journal
JANUARY 3, 2020
The perfect solution to create content that leads to conversion involves combining the arts of SEO and writing. The post SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Circle Studio
JANUARY 3, 2020
B2B Marketers: What are your 2020 resolutions? In the latest video episode from circle S studio, Tim Asimos, Partner and Director of Digital + Growth talks about five key resolutions that B2B marketers should make in 2020. Video Transcript. It’s a new year which means that many of us are making resolutions to improve ourselves in the year ahead.
Method and Metric
JANUARY 3, 2020
As we start a new decade in the world of search, taking a moment to reflect on the past decade and all that has changed can offer a valuable opportunity for important insights. When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with te
Martech Advisor
JANUARY 3, 2020
Going into 2020, marketers are seeking a more complete view of their audience. This is changing how they look at and measure campaigns, leading to a variety of changes to how they approach measurement. Stephen Jepson, EVP of Advertising Measurement at DISQO shares details about these changes. Every day, marketers look for ways to improve the effectiveness of their campaigns and drive measurable growth.
Kapost
JANUARY 3, 2020
The post The Top 2020 Marketing Resolutions appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Stevens & Tate
JANUARY 3, 2020
When it comes to the B2B sales funnel, there are three main stages : awareness, consideration and the decision stage. The funnel represents the journey that the customer takes from start to end. However, the B2B sales funnel isn’t necessarily set in stone. It can be modified to fit your business’s needs as long as it contains aspects of the three main stages.
Hubspot
JANUARY 3, 2020
Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? And, by 2025, revenues in the industry are expected to reach more than $80 billion? A CRM is a central location where you can organize the details related to your customers, across all departments at your company. Anyone with access to the CRM can track and manage the journey of every lead and customer that interacts with your brand, website, or products.
DivvyHQ
JANUARY 3, 2020
With the new year upon us, you may be wondering what will dominate content marketing trends in 2020. Well, our crystal ball is focusing in on content that generates results, portrays authenticity and builds trust. Let's get 2020 started off right.
Alejandro Rioja
JANUARY 3, 2020
Did you find this SEO guide via a Google search? Yes, my SEO strategies really work (and they are quite simple). Today I’ll show you the exact website optimization techniques I use to drive close to 200,000+ visitors each month to this site, all organically.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Data Cleaning/CRM Appending
JANUARY 3, 2020
The concept of skip tracing seems to be lifted straight off a Hollywood movie. A skip tracer is a professional bounty hunter or a detective who works to connect the broken links and give you the whereabouts of the person you are looking for and has skipped the town. However, in the professional setting, skip […]. The post A Business’ Sure Shot Guide to New Year Resolution: How to use ‘skip tracing’ to grow your business in 2020!
PageTraffic
JANUARY 3, 2020
Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article.
Aberdeen
JANUARY 3, 2020
Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. Our favorite articles that rounded out 2019 cover topics like the transition away from cookies, the need to accelerate B2B pipelines, tips for data privacy success, and data-driven attribution. Preparing for a Cookieless Future.
Data Cleaning/CRM Appending
JANUARY 3, 2020
The concept of skip tracing seems to be lifted straight off a Hollywood movie. A skip tracer is a professional bounty hunter or a detective who works to connect the broken links and give you the whereabouts of the person you are looking for and has skipped the town. However, in the professional setting, skip […]. The post A Business’ Sure Shot Guide to New Year Resolution: How to use ‘skip tracing’ to grow your business in 2020!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
JANUARY 3, 2020
Robert Rose reflects on what to do when people don’t get it, gives a fresh take on content marketing as a life ring for journalists, and talks with Alan Schulman about getting execs to appreciate the real value of content marketing. Continue reading → The post This is What to Do When People Don’t Get Content Marketing [The Weekly Wrap] appeared first on Content Marketing Institute.
Circle Studio
JANUARY 3, 2020
The post Top Five 2020 Resolutions for B2B Marketers – VIDEO appeared first on circle S studio.
Bluetext
JANUARY 3, 2020
With the start of the new decade, the digital marketing industry is abuzz with anticipation for 2020. Top interactive agencies are predicting big shifts in the upcoming year, in everything from engagement tactics to design and user experience. Bluetext, as one of Washington DC’s leading digital marketing agencies, has some 2020 predictions of our own.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Industrial Marketing Today
JANUARY 3, 2020
The original post %Industrial Marketing in 2020 and Beyond% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in 2020 and the challenges that manufacturing marketers may face in the new year and beyond.
ClickZ
JANUARY 3, 2020
30-second summary: As Latin America’s leading ecommerce marketplace, Linio provides its customers with a vast assortment of products, making their lives a little easier when they need something to buy. But in some cases, “too much of a good thing” can make it difficult for shoppers to navigate to the products they are looking for. To help simplify the journey, Linio leveraged Dynamic Yield’s personalization capabilities and curated experiences for visitors, and through several strategic campaign
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