Mon.May 20, 2019

Tyrion Lannister Is Now a Content Marketing Thought Leader

Contently

Warning: This post contains all the Game of Thrones spoilers. Seriously, turn away if you haven’t yet watched the season finale. You good? Great. I was ready for anything during the season finale of Game of Thrones last night.

Middle of the Funnel Content: The Ultimate Guide for Marketers

LeadCrunch

If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing.

At the Crossroads: Where Content Marketing and Social Media Come Together

Modern Marketing

Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts.

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Will Your Personal AI Look Like?

Biznology

We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted.

More Trending

The Difference Between Empathetic Marketing and Fake Empathy

Contently

On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals include the Blue Meal, Salty Meal, Yaaas Meal, and DGAF (Don’t Give a F ) Meal.

Trending in Email Design: Bold Colors and Gradients

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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The Language Of SEO: Identifying And Implementing Central Keywords

readwrite

SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know what your company’s keywords are, and how are you supposed to use them?

4 Rules for Picking the Perfect Logo for Your B2B Firm

BOP Design

Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Change a word or two, and that could be equally solid advice for today’s professional marketers.

3 Ways Customer Engagement Can Be a Boon to Your Business

Modern B2B Marketing

Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. While that’s certainly a priority, adding net-new logos isn’t the only way to generate revenue.

Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms.

2019 Travel & Tourism Trends: A Digital Marketer’s Programmatic Passport – Part 5

Digilant

Summer is a little over a month away and digital consumers are just a search, scroll, and click away from taking advantage of the flexibility that the season grants, as many take a break from their day-to-day and book the perfect getaway. As one of the largest industries, projected to reach $2.4

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Voice as a Delivery Channel: Your Voice Content Playbook

DivvyHQ

If you want to get lasting ROI and have some extra revenue options, you should strongly consider paying attention to voice as a key delivery channel.

How to Optimize Your Webpage for Semantic Search

Hatchbuck

Gone are the days of “if you build it, the search engine (and rankings) will come.” ” The fact is, search engines such as Google have been in a constant state of flux, evolving how information is found, categorized, and ultimately “ranked” given a specific search query.

How to Get the Most of Out of Exhibiting at a B2B Trade Show

Schubert B2B

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful.

How to Drive 10x Website Traffic Using Buzzsumo

BuzzSumo

Do you want to drive more traffic to your website? In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Are You Staying on Trend? Target Better With Key Marketing Research Tools

ClearVoice

Is your company’s growth slowing down? Have you reached a plateau? It’s time to refresh your marketing plan; but first, you need some effective marketing research tools.

Website Development Handoff Checklist: What Your Developer Needs to Be Successful

SmartBug Media

Website mockups are completed and client-approved. Pages and templates have yet to be built. It’s time for a website development handoff.

7 Ad Design Tips to Help Your Brand Cut Through the Noise

Hubspot

Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.

7 Ways to Run More Efficient Business Meetings

Zoominfo

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Alerts in email, Slack, or wherever you’re at

Parse.ly

When we visit our clients’ offices, Parse.ly is usually up on big-screen TVs and second monitors. “We’ve We’ve seen a story spike to multiple hundreds of people reading it. If you happen to be looking at Parse.ly when it happens, it’s really cool.

To Mom with Love: 2019 Mother’s Day Emails

eDataSource

Our Mother’s Day report for this year provides activity and performance data for nineteen key brands we tracked for this event. These brands represent the retail, gift-food, florist and jewelry sectors. Key Takeaways.

4 Signs You’re Working with the Right Agency

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. You’ve been working with a marketing agency for the last year or so, and things seem to be OK. The only problem is, you have a nagging feeling that’s making you wonder if you’re working with the right agency.

IDSD Breakout Session: Building Brands in the Age of AI

AcuityAds

AcuityAds sponsored IDSD (SDX Interactive Day San Diego) last week to connect with brands, agencies and entrepreneurs in the marketing and advertising community. Leading trailblazers in brand, marketing, tech, and digital shared their inspiring stories that are shaping the future of our industry.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.