Mon.May 20, 2019

Tyrion Lannister Is Now a Content Marketing Thought Leader


Warning: This post contains all the Game of Thrones spoilers. Seriously, turn away if you haven’t yet watched the season finale. You good? Great. I was ready for anything during the season finale of Game of Thrones last night.

Middle of the Funnel Content: The Ultimate Guide for Marketers


If the top of the funnel is the first date, middle of the funnel content is the courting stage. In the relationship of lead generation, you’re somewhere between your first dinner and meeting the parents. Bottom line, your relationship is developing.

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At the Crossroads: Where Content Marketing and Social Media Come Together

Modern Marketing

Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts.

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.

What Will Your Personal AI Look Like?


We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted.

Getting To The Peak Of Trust With A Thought Leadership Program

Marketing Insider Group

Whether you’re a growing brand or one that’s established and at the forefront – brand trust will always be top of mind.

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B2B Social Media Strategy Template


Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Content Types c. Content Topics d. Create a Social.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing


Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Change a word or two, and that could be equally solid advice for today’s professional marketers.

Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms.

The Language Of SEO: Identifying And Implementing Central Keywords


SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know what your company’s keywords are, and how are you supposed to use them?

How to Optimize Your Webpage for Semantic Search


Gone are the days of “if you build it, the search engine (and rankings) will come.” ” The fact is, search engines such as Google have been in a constant state of flux, evolving how information is found, categorized, and ultimately “ranked” given a specific search query.

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4 Rules for Picking the Perfect Logo for Your B2B Firm

BOP Design

Over the course of my creative career, I’ve worked on hundreds of logo redesign projects. While a logo design may seem simple, the process of picking the right logo often becomes overcomplicated, which tends to drag out the design and decision process.

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Voice as a Delivery Channel: Your Voice Content Playbook


If you want to get lasting ROI and have some extra revenue options, you should strongly consider paying attention to voice as a key delivery channel.

How to Drive 10x Website Traffic Using Buzzsumo


Do you want to drive more traffic to your website? In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic.

7 Ways to Run More Efficient Business Meetings


If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems.

Are You Staying on Trend? Target Better With Key Marketing Research Tools


Is your company’s growth slowing down? Have you reached a plateau? It’s time to refresh your marketing plan; but first, you need some effective marketing research tools.

Amazon Listing Optimization - How to Increase Sales on Amazon


If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level. Amazon SEO

Buyer Personas: One Method Doesn’t Fit All

Content Marketing Institute

One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas. Continue reading → The post Buyer Personas: One Method Doesn’t Fit All appeared first on Content Marketing Institute. Company News

7 Ad Design Tips to Help Your Brand Cut Through the Noise


Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.

IDSD Breakout Session: Building Brands in the Age of AI


AcuityAds sponsored IDSD (SDX Interactive Day San Diego) last week to connect with brands, agencies and entrepreneurs in the marketing and advertising community. Leading trailblazers in brand, marketing, tech, and digital shared their inspiring stories that are shaping the future of our industry.

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Alerts in email, Slack, or wherever you’re at

When we visit our clients’ offices, is usually up on big-screen TVs and second monitors. “We’ve We’ve seen a story spike to multiple hundreds of people reading it. If you happen to be looking at when it happens, it’s really cool.

How to Get the Most of Out of Exhibiting at a B2B Trade Show

Schubert B2B

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. The costs associated with just being there mean you need to make sure that your efforts are successful.

The 7 Fastest Ways Leaders Kill Company Cultures Without Realizing It


Culture is critical for your business's long-term growth and profitability.

Website Development Handoff Checklist: What Your Developer Needs to Be Successful

SmartBug Media

Website mockups are completed and client-approved. Pages and templates have yet to be built. It’s time for a website development handoff.

To Mom with Love: 2019 Mother’s Day Emails


Our Mother’s Day report for this year provides activity and performance data for nineteen key brands we tracked for this event. These brands represent the retail, gift-food, florist and jewelry sectors. Key Takeaways.

The Return of Mumbrella’s B2B Marketing Summit


The Mumbrella’s B2B Marketing Summit, after an action-packed first year, is all set to reoccur later this year on September 5, 2019, at Sydney.

AI is Not the Silver Bullet to Defeat Your Marketing Monsters

Content Science Review

If you’ve been flirting with the idea of implementing any form of marketing AI into your martech stack, here are some things you should look out for

Essential Tips for Email Design in 2019


Email design is a bit like building a great burger. If all the most favorable elements aren't utilized appropriately and in the correct places, it just isn't going to taste right. Use these awesome tips to design a great email in 2019 and increase engagement for your next email marketing campaign.

4 Signs You’re Working with the Right Agency

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. You’ve been working with a marketing agency for the last year or so, and things seem to be OK. The only problem is, you have a nagging feeling that’s making you wonder if you’re working with the right agency.

Factors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel

Stevens & Tate

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions.

6 Tips for Acquiring High Value Newsletter Subscribers


Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic, they also help drive paid subscriptions, affiliate revenue, e-commerce transactions, and other meaningful business outcomes.