Fri.Mar 30, 2012

Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. .

SMB 86

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things.

Trending Sources

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Two Key Building Blocks for Creating a Marketing Dashboard Jon Miller, VP of

The Top 10 Qualities of High-Quality List Posts

Hubspot

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts.

List 23

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. He also goes into detail about what that means and would be worthwhile to read the entire post. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can increase site rankings in the search engine if you do this.

Build 13

No One is Searching for “Owner” on LinkedIn

B2B Marketing Traction

They’re not searching for “Shareholder,” “Partner,” “Founder,” “Manager,” or “Principal,” either. Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

The Ultimate Procrastinator’s Guide to Facebook Timeline for Brands

Vertical Response

So, they’re finally here. Last month, Facebook announced that they would be rolling out the new Timeline design to all brand pages on the social network.

FAQ 9

13 Thought Leaders Share Their Favorite Things About SXSW

Modern B2B Marketing

by Jason Miller We decided to do something a bit different during our first year at SXSW Interactive.

Wanted: Social Media Reality

Biznology

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media.

Can You Solve this Digital Marketing Puzzle? – #2207

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

VerticalResponse Announces Pixlr Integration

Vertical Response

You may have heard some buzz about Google’s announcement that they are closing the doors on Picnik, their online image editing software, on April 19th. Picnik’s editing suite integrates with many online services, including, of course, VerticalResponse.