Marketing Insider Group
MAY 1, 2017
The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community. You’re opening the door, welcoming them […].
Biznology
MAY 1, 2017
I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people.
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Marketing Insider Group
MAY 1, 2017
Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study, more than 80% of generated leads are lost, discarded, or ignored. Now, that’s a lot of potential revenue out the window simply because. The post Are You Managing Your Leads Effectively?
KoMarketing Associates
MAY 1, 2017
Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. The “State of Lead Management” survey from LeanData recently gathered information from 527 B2B marketing and sales professionals to hone in on their lead management skills.
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Marketing Insider Group
MAY 1, 2017
I’m done talking about “content.” The word is too conceptual to have any useful meaning. In my world, words matter. To work, words must convey common meaning. I believe the word “content” and how it’s used actually causes problems. This is undoubtedly a contributor to quality problems experienced with marketing and especially selling content.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kwanzoo
MAY 1, 2017
In display advertising for account-based marketing (or ABM), the results you achieve will depend mainly on the quality of thought and insight that goes into your planning process. Consistently solid thought processes produce consistently better ads.
Brandfolder
MAY 1, 2017
We know why you’re here. We’ve been expecting it. We already have a good idea of the thoughts racing through your mind.
TaylorMadeIn KEW
MAY 1, 2017
Last month I wrote about the 4 mental habits that we should be cultivating in our day-to-day working lives to help us to focus on what’s most important, instead of what’s simply urgent. I adapted the matrix in that post from Stephen Covey’s business management book ‘ The 7 Habits of Highly Effective People’. If you’ve never picked up this book I highly recommend it as essential reading for life, not just for business or marketing!
SnapApp
MAY 1, 2017
One of our missions at SnapApp this year is to help you find the best design for your SnapApps by expanding the resources available in the product. . We took a huge first step at the start of the year with our Canopy release , which helped make it easier to build and turn your interactive concepts into reality. . Now, we are taking this design focus a step further with images – especially since over two hundred are added to SnapApps each week.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
VisumCX
MAY 1, 2017
A B2B Customer Experience study issued by Accenture showed that 86% of executives listed customer experience as a strategic initiative. However, as shown in this study and other such research reports, many B2B organizations are struggling with delivering on their customer experience initiatives. Customer experience begins with an organization’s people.
chiefmartech
MAY 1, 2017
In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. I’ve programed the show with one overarching goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks are employed.
The Freeman Company
MAY 1, 2017
How Marketo partnered with Amazon and Freeman to bring intelligent voice response to attendees
Hubspot
MAY 1, 2017
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
MAY 1, 2017
For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor.
Adobe Experience Cloud Blog
MAY 1, 2017
Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Generating more leads from Google AdWords can be tough once you reach a certain threshold.
Aberdeen
MAY 1, 2017
What organization can say no to “sales enablement”? Who in the C-Suite would ever look you in the eye and say, “We don’t find sales to be all that important. Thanks, but no thanks?”. Such is the beauty of the term “sales enablement.” Enabling sales is something every organization should do. Unfortunately, there is a lot of confusion around what it means to actually “enable sales.”.
Sprout Social
MAY 1, 2017
“Well, no two days are alike.” That is a common response to the question marketers get on a weekly basis: “What is your typical day like?”. From unexpected deadlines to mini firestorms, every day brings new hurdles to overcome and questions to answer. And while there will always be the standard items on our to-do lists, the reality of our world is that of unpredictability.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Contently
MAY 1, 2017
When you walk into Contently’s HQ, the first thing you see is a wall painted with the words: “Those who tell stories rule the world.” In addition to serving as permanent quirky fixture of our interior design, it’s become the defining message of who we are and what we offer. As marketers get to know us better, they want to know how we help brands create content that has a meaningful business impact.
Hubspot
MAY 1, 2017
The legendary management consultant Peter Drucker once famously wrote , "There is nothing quite so useless as doing with great efficiency something that should not be done at all." This nugget of wisdom is especially relevant to project managers. Effective project management is all about cutting through the clutter to focus on the things with the biggest impact on the project's bottom line -- the basic pillars that hold your project up.
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