Thu.Oct 11, 2018

How to Get Started with Inbound Marketing


Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods?

3 Essential Elements of a Fantastic Data Capture Form


Using a data capture form is one of the most effective ways to generate leads for your business and is one of the essential data management tools at your disposal.

Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle.

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Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy.

More Trending

Announcing Fast CMO Magazine Edition 5


One of the best ways to learn is by talking to experts. That's why we started Fast CMO magazine. We recently launched the fifth edition and if you manage a B2B marketing org, we're confident you'll like what's inside.

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Perfecting Your Digital Call-To-Action (With Examples!)

Fusion Marketing Partners

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can […]. Guest Expert Contributor

7 Books to Read Before You Build Your Next Business


Looking to push the “quick start” button at your next business? There’s no substitute for picking up a book that’s chock full of valuable lessons you might otherwise have to learn through months of experimentation. That’s true whether you’re a veteran entrepreneur or brand new to business ownership.

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3 Things You’ll Learn at Content Marketing Institute’s 2018 Demand Generation Summit


It’s an exciting time for Content Marketing Institute (CMI) and ScribbleLive, as we’ll be joining forces to host the first-ever virtual Demand Generation Summit on October 31st. Along with seven other industry thought leaders, ScribbleLive’s Mary Ward and Chris Hart will be taking the stage during this half-day webinar event.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Make and Build a Business That Solves a Problem

Measure Up Marketing

The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve a business problem. The bigger the business problem, the more urgent, and the better your offer addresses the more likely and faster you are to create a customer.

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How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Social Media

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What Are the Characteristics of High ROI Marketing Teams?

Modern B2B Marketing

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Microsoft Outlook 2019: Here’s What’s New


We’re thrilled to announce that Microsoft’s latest desktop version of its popular email client—Outlook 2019—is now available for testing in Litmus Email Previews. Microsoft Outlook is comprised of several versions of the email client.

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Message Map 101: 7 Steps to Developing an Email Messaging Strategy

Bulldog Solutions

So, you’ve decided to run an email campaign. Whether it’s part of an awareness play, a follow-up series, a promotional push, or an attempt to convert a sale, email communication is a sure way to deliver relevant information to prospects and customers.

Is the Influencer Marketing Bubble About to Burst?


by Alicia Esposito, Content Strategist. If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off.

InsideView and Bombora Help B2B Companies Further Focus Their Total Addressable Markets (TAM) Using Intent Data


It seems like just yesterday we announced InsideView Apex, the first executive decision engine that helps B2B companies plan, execute, and optimize their go-to-market strategies.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Baidu: What You Need To Know for SEO Success in China


The efforts of Google to build an acceptable search engine for the Chinese market has generated a considerable amount of discussion and controversy in recent months.

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RankBrain: How Can You Hack Google’s RankBrain to Your Advantage


In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users.

Marketing Lessons from Scientists: Fail on the Ground


The year: 2009. The place: Ames Unitary Plan Wind Tunnel, Mountain View, CA. The test: an enormous parachute, 51 feet in diameter, capable of withstanding 65,000 lb of force, and. The post Marketing Lessons from Scientists: Fail on the Ground appeared first on Kapost Content Marketing Blog.

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Crisis Management Planning


Fail to plan, plan to fail. “We’ve We’ve got a crisis on our hands”. The words no executive ever wants to hear. Especially when that crisis began hours ago and is spiraling out of control. You wish you had known about it.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Weight Watchers Looks to Tap An Open Market

Brandwatch Marketing

As a response to increasing interest in overall well-being, Weight Watchers is rebranding. Will this pivot give WW access to new audiences? Marketing diet diet fad dieting health health and wellness weight watchers weight watchers rebrand wellness

Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)


As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers.

Only B2B - Untitled Article

Only B2B

Content Syndication on | 7 Effective Ways Why is content syndication so important? The internet is vast and to have your presence on the internet you to. The post appeared first on ONLY B2B. blogs Content Syndication

Want Authority Backlinks? 5 Strategies for Creating Link-Worthy Content


Building a strong backlink profile of reputable authority sites is challenging, requiring hard work and patience. In this blog post, you will learn five proven strategies for creating relevant, useful and research-based content to attract high-caliber links from the leaders in your industry niche.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.