Thu.Oct 11, 2018

How to Get Started with Inbound Marketing


Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods?

Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle.

B2B 181

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Financial Institutions Can Build Trust Using Marketing Automation


Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust 163

More Trending

Perfecting Your Digital Call-To-Action (With Examples!)

Fusion Marketing Partners

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can […]. Guest Expert Contributor

Make and Build a Business That Solves a Problem

Measure Up Marketing

The purpose of a business is to create a customer, declared Peter Drucker. How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve a business problem. The bigger the business problem, the more urgent, and the better your offer addresses the more likely and faster you are to create a customer.

Build 166

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Social Media

B2B 111

Want Authority Backlinks? 5 Strategies for Creating Link-Worthy Content


Building a strong backlink profile of reputable authority sites is challenging, requiring hard work and patience. In this blog post, you will learn five proven strategies for creating relevant, useful and research-based content to attract high-caliber links from the leaders in your industry niche.

Link 108

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Beyond Creative – 3 Considerations to be Successful with Programmatic Native Advertising


Often times, I’m asked to share programmatic native advertising best practices. However, what I’ve noticed is the advice they’re really looking for is on ad unit creative – images, headlines, copy, etc. Creative is very important and should never be overlooked.

Dwell 103

What Are the Characteristics of High ROI Marketing Teams?


Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI.

ROI 137

How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up.

Only B2B - Untitled Article

Only B2B

Content Syndication on | 7 Effective Ways Why is content syndication so important? The internet is vast and to have your presence on the internet you to. The post appeared first on ONLY B2B. blogs Content Syndication

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Is the Influencer Marketing Bubble About to Burst?


by Alicia Esposito, Content Strategist. If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off.

InsideView and Bombora Help B2B Companies Further Focus Their Total Addressable Markets (TAM) Using Intent Data


It seems like just yesterday we announced InsideView Apex, the first executive decision engine that helps B2B companies plan, execute, and optimize their go-to-market strategies.

Marketing Lessons from Scientists: Fail on the Ground


The year: 2009. The place: Ames Unitary Plan Wind Tunnel, Mountain View, CA. The test: an enormous parachute, 51 feet in diameter, capable of withstanding 65,000 lb of force, and. The post Marketing Lessons from Scientists: Fail on the Ground appeared first on Kapost Content Marketing Blog.

Test 84

Weight Watchers Looks to Tap An Open Market

Brandwatch Marketing

As a response to increasing interest in overall well-being, Weight Watchers is rebranding. Will this pivot give WW access to new audiences? Marketing diet diet fad dieting health health and wellness weight watchers weight watchers rebrand wellness

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)


As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers.

RankBrain: How Can You Hack Google’s RankBrain to Your Advantage


In early 2015, Google launched RankBrain, the machine learning AI system which provides context to searches, helping Google to process search queries and produce more relevant results for users.

7 Books to Read Before You Build Your Next Business


Looking to push the “quick start” button at your next business? There’s no substitute for picking up a book that’s chock full of valuable lessons you might otherwise have to learn through months of experimentation. That’s true whether you’re a veteran entrepreneur or brand new to business ownership.

Build 112

Seller Faux Pas


Are you making one of these common selling mistakes? Seller Faux Pas. My top three in B2B sales: 1) Unpreparedness 2) Unprofessional Emails 3) Customized Demos and 4) Proper Sales follow through. My conversation with The Our Shawn McBride (aka R.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Crisis Management Planning


Fail to plan, plan to fail. “We’ve We’ve got a crisis on our hands”. The words no executive ever wants to hear. Especially when that crisis began hours ago and is spiraling out of control. You wish you had known about it.

Plan 75

How L’Oréal scales its strategic vision of influencer marketing around the world I Traackr


Discover how L'Oréal balances global consistency and local relevance to maximize its impact with influencers and their communities

Why Companies Are Buying More of This Type of Ad


A new report from eMarketer indicates that companies are spending more than ever on digital video ads. According to the report , digital video ad spending is predicted to reach $27.82 billion in 2018 alone: a 30% rate of growth.

Buy 73

How to Get Started Using Marketing Automation

Golden Spiral

Marketing automation is a software and a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Nucleus Research reports marketing automation drives a 12.2% reduction in marketing overhead. Sounds great, right? More revenue.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!