BOP Design

DECEMBER 9, 2022

B2C holiday marketing, particularly for product-based businesses, tends to be straightforward. It often includes a percentage off a particular set of goods, free shipping, or free gifts with purchase. Unfortunately, the same types of sales and discounts don’t translate to B2B marketing. Why? Because listing a particular product at 20% or offering a free service for a month or two could end up costing thousands or hundreds of thousands of dollars without a measurable uptick in client acquisition.

B2B Marketing 105

B2B Marketing Work Management Marketing Management Budget Programs 105

ANNUITAS

DECEMBER 9, 2022

As we know, all organizations have had a tough year but no one feels the pressure quite like sales teams. Sales is on the front lines of uncertainty, dealing with organizational pressure to bring in new business, increased expectations with decreased resources, and all the uncertainty that this past year has brought us. Marketing has already made their list this year , so it’s time to hear from sales!

Cold Calling 130

Cold Calling Blast Campaigns Work Management Click Rate 130

Search Engine Journal

DECEMBER 9, 2022

You've created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips. The post 8 Facebook Marketing Tips To Revitalize A Boring Page appeared first on Search Engine Journal.

Facebook 134

Facebook Tips Search Marketing Features 134

The Daily Egg

DECEMBER 9, 2022

Of the eight platforms we reviewed, GoDaddy Auction is our favorite domain auction site. It is one of the largest domain marketplaces. The post Best Domain Auction Sites Compared appeared first on The Daily Egg.

Domain 117

Domain Godaddy Best Practices Marketing Websites 117

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. New platforms are developed, and old platforms begin to be used in new ways. 2022 has been no different. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. Let’s review the highlights and see how we can leverage these insights into 2023. 1.TikTok and short-form video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Martech

DECEMBER 9, 2022

In 2021, the Javits Center in New York city completed construction of a $1.5 billion expansion on the north side of its campus, adding over one million square feet spread over five floors — with a working rooftop farm. This week, the Salesforce World Tour took over the behemoth space for one day. It had previously touched down in Boston and Tokyo. We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber We

Trends 100

Trends eCommerce Mobile Marketing Terms and Conditions 100

Content Marketing Institute

DECEMBER 9, 2022

Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.

Content 100

Content Process Companies 100

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Because these tactics all require constant attention to be effective, you should strongly consider the use of HubSpot marketing automation tools as a way to simplify your workload.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SendGrid

DECEMBER 9, 2022

Looking for a way to implement forms into your email marketing campaign? Here are the 10 best form builder tools. The post 10 Best Form Builder Tools for Email Marketing appeared first on SendGrid.

Email Marketing 95

Email Marketing Tools Best Practices Marketing 95

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. The answer really lies in which one will best meet your needs and help you reach your goals. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. These advertising delivery problems are sneaky. They hide from you. Every time you look away, they’re creeping outside their boundaries. You need an easy way to monitor for these shenanigans 24/7.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Search Engine Journal

DECEMBER 9, 2022

Create your own custom theme that you can export and use again. Learn how to easily create a child page for your new fonts here. The post WordPress & Full Site Editing: How To Create A Child Theme & Block Theme appeared first on Search Engine Journal.

Software 75

Software 75

Ignite

DECEMBER 9, 2022

Implementing environment management during the sales journey brings a variety of benefits to the seller during the process (we’ve talked much about this already here , in our previous post). Not only are effective environmental controls a great way of exposing buyers to a different way of thinking (i.e., illustrating how your company’s service or product best solves their particular pain or problem), but also they do so while moving the buyers further down the sales pipeline.

Sales Cycle 62

Sales Cycle Service Process Effectiveness 62

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Social Media

Engagio

DECEMBER 9, 2022

Gartner® named Demandbase a Leader among ABM vendors globally in the inaugural edition of their Magic Quadrant™ for Account-Based Marketing Platforms, 2022. The post 2022 Gartner ABM Magic Quadrant appeared first on Demandbase.

Gartner 62

Gartner Account Based Marketing ABM DemandBase 62

Ignite

DECEMBER 9, 2022

Implementing environment management during the sales journey brings a variety of benefits to the seller during the process (We’ve talked much about this already here , in our previous post.) Not only are effective environmental controls a great way of exposing buyers to a different way of thinking (i.e., illustrating how your company’s service or product best solves their particular pain or problem), but also they do so while moving the buyers further down the sales pipeline.

Sales Cycle 62

Sales Cycle Service Process Effectiveness 62

Engagio

DECEMBER 9, 2022

Get the 2022 Gartner Magic Quadrant for account-based marketing (ABM) platforms and see why Demandbase has once again been named a leader! The post 2022 Gartner ABM Magic Quadrant – Thank You appeared first on Demandbase.

Gartner 62

Gartner Account Based Marketing ABM DemandBase 62

Alejandro Rioja

DECEMBER 9, 2022

YouTube is the most popular video hosting platform in the world. I know there is high competition for ranking videos on this platform, with millions of users and content creators on YouTube.

Youtube 52

Youtube Traffic Video Marketing Content 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sharpspring

DECEMBER 9, 2022

TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. After all, it’s just for silly dances and funny animal videos, right? Not at all. TikTok is projected to reach more than 1.8 billion monthly users worldwide in 2022, which is remarkable since its launch just 6 years ago.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Madison Logic

DECEMBER 9, 2022

In B2B buying, every interaction with target accounts should be meaningful, impactful, and establish trust —so buyers select you as their best-fit solution. . But B2B buying journeys are complex, and organizations aren’t always set up to engage and influence different individuals on a buying committee looking at multiple pieces of content on multiple channels at different times. .

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Marketing Budget 52

Salesforce Marketing Cloud

DECEMBER 9, 2022

The supply chain serves one ultimate purpose — to deliver a promise to a customer. Recent years have seen the supply chain break down as critical pieces go out of sync, due in part to inflation and a scarcity of materials and talent. But what have we learned about supply chain management recently that can help navigate the current disruptions and future uncertainties?

Work Management 52

Work Management Marketing Management Paper Transparency 52

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

DECEMBER 9, 2022

Imagine a service representative needs to repair a broken machine for a customer and that customer’s location is highlighted on a map. If the service rep has color blindness, they might not be able to distinguish which marker is highlighted. They’d have to hunt through menus and tables to find the information. This isn’t efficient. As a result, the extra time it takes to search for basic information adds up and can affect the quality of customer service.

Design 52

Design Differentiation Comparison Guidelines 52

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Convert

DECEMBER 9, 2022

ChatGPT on Conversion Rate Optimization. Hi there! I’m ChatGPT, the author of this blog post. I know, I know – you’re probably thinking, “A language model writing a blog post? How is that even possible?” Well, let me tell you, it’s all thanks to the magic of artificial intelligence and the power of my massive neural network.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Drew Neisser

DECEMBER 9, 2022

What should the coolest, most CATS-est of marketers be thinking about for 2023? (CATS standing for courageous, artful, thoughtful, and scientific). Tune into this episode with Drew as he reflects on some of the standout lessons of 2022 when it comes to building an unbeatable B2B brand strategy. . What You’ll Learn . 2023 marketing lessons from Renegade Marketers Unite .

Brand Identity 52

Brand Identity Branding Marketing & Strategy B2B 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Versium

DECEMBER 9, 2022

Blending the best of identity resolution and real-time ad audience creation, the partnership will drive predictable growth for advertisers and agencies.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ads Campaigns 52

SugarCRM

DECEMBER 9, 2022

Marketing 65

Marketing 65

Versium

DECEMBER 9, 2022

REDMOND, WASH. DECEMBER 06, 2022 Today, data technology company Versium announced its partnership with Salesmaster.ai, an AI-powered growth solution. This first-time partnership blends together the best of both worlds of identity resolution and real-time ad audience creation to find the people that are ready to convert in your funnel and group them by intent.

Paid Search Agency 40

Paid Search Agency Ads Advertising Funnels Campaigns 40