Fri.Dec 06, 2019

The Plain-English Guide to Semantic Search in 2020


Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I'd run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update.

How to Eliminate Waste in Your B2B Lead Generation Efforts


According to research conducted by Forrester , consumers study 11.4 pieces of content before making a purchase decision.

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7 Ways to Build a Winning B2B Marketing Plan for 2020

ATAK Interactive

Whether it’s in our personal or professional lives, the end of each year brings on a duality of reflection and promise.

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Where Does the Customer Experience Begin and End?

Modern Marketing

You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this goal involves understanding the customer experience journey -- where it begins and where it ends.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Use Video to Differentiate Your Technology Solution


For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions.

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

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How to Simplify Your Design Process with Design Tools


Do you feel like collaborating on design projects sucks your creativity dry and stops you from being productive? I know what that’s like. The design process should be about being more efficient in your day to day work but also about improving the workflow.

Why marketers must have laser focus on first-party data


30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Tactics on How to Personalize at Scale for Demand Gen


Last week we talked about the power of personalization and how our client, Trapeze Group, focused on high-value accounts in a successful account-based marketing (ABM) strategy.

Responsive Banners for Website Design: Difficulties and Best Practices

SmartBug Media

Whether you are a marketer, developer, or a designer, at some point you have run into responsive issues with banner images. As a developer who mostly develops on the HubSpot platform, this is the single most common issue that I have to frequently explain to clients.

What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

Customer service is defined as the interaction between a customer and a representative of the organization. This article throws light on the benefits and advantages of good customer service, types and best practices along with satisfaction metrics. Table of Content. What is Customer Service?

How to Accelerate Your Firm’s Client Engagement Strategy


Today’s financial services firms are operating in a difficult environment. The spread that money managers, financial advisors, and lenders can command has been going down for more than 20 years, putting considerable pressure on revenues.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

New report: Use of voice interaction depends on how old you are


30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Younger users, for instance, are more likely to use voice to give commands, like setting an alarm.

10 Tips to Make the Most of Case Studies in B2B Content


Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice.

How Increased Conversions by 300% Using OptinMonster


Are you worried that creating eye-catching optin forms is difficult and time-consuming? See how used pre-made exit-intent, slide-in, and floating bar lead capture templates to grow their email list and increase sales quickly and easily. Meet

What to Know about Implementing Gamification 

Martech Advisor

Sales gamification is an emerging tactic used to motivate sales teams and increase productivity. If you are looking to launch a gamification program, there are a few key attributes your program needs to ensure it is set up for success, Austin Rolling, CEO, Outfield.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How Your Content Marketing Efforts Can Benefit Your B2B Sales Team

Visitor Queue

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team.

How to Successfully Migrate a Website Without Harming SEO [Checklist]


There's nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly.

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20 Best Lead Generation Tools to Get More Leads in 2020

Visitor Queue

It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot.

The Ultimate B2B Lead Generation Buying Guide

Unbound B2B

Introduction. Research shows that good lead generation practices lead to 9.3% higher achievement in sales quotas. A steady stream of new leads results in more business while a lax lead generation strategy can be the beginning of the end of your business. While business owners know this for a fact, and indeed up to 85% of b2b marketers maintaining that lead generation is a key priority , they also know that lead generation is not an easy process.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Building an Effective Go-To-Market Strategy: Four Questions Answered

Launch Marketing

Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking.

Perfecting Event Follow Up

Lead Liaison

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Handwritten letters or cards with additional information about your products / services. Telephone follow-up no within one week after the event.

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ABM in Action: Watch How Acxiom Created a £1.5m Pipeline in 120 Days


Video: See how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling. Watch the Video: How Acxiom Created a £1.5m Pipeline in 120 Days.

What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. Table of Content. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? The 4 Key Benefits.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.