Fri.Dec 06, 2019

The Plain-English Guide to Semantic Search in 2020


Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I'd run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update.

How to Eliminate Waste in Your B2B Lead Generation Efforts


According to research conducted by Forrester , consumers study 11.4 pieces of content before making a purchase decision.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Ways to Build a Winning B2B Marketing Plan for 2020

ATAK Interactive

Whether it’s in our personal or professional lives, the end of each year brings on a duality of reflection and promise.

Plan 78

Use Video to Differentiate Your Technology Solution


For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Where Does the Customer Experience Begin and End?

Modern Marketing

You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this goal involves understanding the customer experience journey -- where it begins and where it ends.

More Trending

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous.

Trends 114

3 Tactics on How to Personalize at Scale for Demand Gen


Last week we talked about the power of personalization and how our client, Trapeze Group, focused on high-value accounts in a successful account-based marketing (ABM) strategy.

The New Way to Build WordPress Websites: Headless WordPress and React

ATAK Interactive

Every dynamic website has two primary components, commonly known and referred to as the “front end” and “back end.” The front end is what is visible to users. The back-end deals with coding, databases, and behind the scenes processes.

API 78

Why marketers must have laser focus on first-party data


30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. .

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Simplify Your Design Process with Design Tools


Do you feel like collaborating on design projects sucks your creativity dry and stops you from being productive? I know what that’s like. The design process should be about being more efficient in your day to day work but also about improving the workflow.

New report: Use of voice interaction depends on how old you are


30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Younger users, for instance, are more likely to use voice to give commands, like setting an alarm.

10 Tips to Make the Most of Case Studies in B2B Content


Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice.

Responsive Banners for Website Design: Difficulties and Best Practices

SmartBug Media

Whether you are a marketer, developer, or a designer, at some point you have run into responsive issues with banner images. As a developer who mostly develops on the HubSpot platform, this is the single most common issue that I have to frequently explain to clients.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

5 Data Points All Freelance Writers Should Know on Their Work


If you’ve been in the game of hustling for a while now, you probably have an elevator pitch for your services. We bet you have a pretty stellar portfolio to showcase your breadth of work and highlight your niche.

Work 63

The Ultimate B2B Lead Generation Buying Guide

Unbound B2B

Introduction. Research shows that good lead generation practices lead to 9.3% higher achievement in sales quotas. A steady stream of new leads results in more business while a lax lead generation strategy can be the beginning of the end of your business. While business owners know this for a fact, and indeed up to 85% of b2b marketers maintaining that lead generation is a key priority , they also know that lead generation is not an easy process.

20 Best Lead Generation Tools to Get More Leads in 2020

Visitor Queue

It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot.

Building an Effective Go-To-Market Strategy: Four Questions Answered

Launch Marketing

Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Perfecting Event Follow Up

Lead Liaison

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Handwritten letters or cards with additional information about your products / services. Telephone follow-up no within one week after the event.

SMS 62

ABM in Action: Watch How Acxiom Created a £1.5m Pipeline in 120 Days


Video: See how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling. Watch the Video: How Acxiom Created a £1.5m Pipeline in 120 Days.

How Increased Conversions by 300% Using OptinMonster


Are you worried that creating eye-catching optin forms is difficult and time-consuming? See how used pre-made exit-intent, slide-in, and floating bar lead capture templates to grow their email list and increase sales quickly and easily. Meet

How to Successfully Migrate a Website Without Harming SEO [Checklist]


There's nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly.

URL 60

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

4 Essential Tips in 2019 for Improving Your Web Design

Altitude Branding

Continuously improving your web design is important to keep your website relevant. Design can literally make or break your website, and it’s one of the most crucial phases in web development.

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

Having a website means putting in the work to attract more clients online and market research can help to increase your sales.

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences


What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. Perhaps I need to mix up my Instagram following … ??).

What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

Customer service is defined as the interaction between a customer and a representative of the organization. This article throws light on the benefits and advantages of good customer service, types and best practices along with satisfaction metrics. Table of Content. What is Customer Service?

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!