Fri.Dec 06, 2019

article thumbnail

The Plain-English Guide to Semantic Search in 2020

Hubspot

Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I'd run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update. While Google makes updates every day — an average of almost 9 per day — most of these are minor updates.

SEO 93
article thumbnail

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

According to research conducted by Forrester , consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . It’s no secret to B2B marketers that creating quality content starts with informative, relevant subject matter your audience seeks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Build a Winning B2B Marketing Plan for 2020

ATAK Interactive

Whether it’s in our personal or professional lives, the end of each year brings on a duality of reflection and promise. We get to evaluate how our 2019 was fulfilled relative to how we forecasted it while also developing the strategic plans for 2020 that will get us where we want to be this time next year. Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year.

article thumbnail

Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. Having a website means putting in the work to attract more clients online and market research can help to increase our sales.

More Trending

article thumbnail

Marketo Champion Sydney Gordon Advanced Her Personal, Career & Network Development 

Adobe Experience Cloud Blog

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Marketo 89
article thumbnail

How to Accelerate Your Firm’s Client Engagement Strategy

Seismic

Today’s financial services firms are operating in a difficult environment. The spread that money managers, financial advisors, and lenders can command has been going down for more than 20 years, putting considerable pressure on revenues. One of the main factors driving this pressure is heightened competition. The introduction of a vast array of new digital tools in the marketplace, for example, is providing end customers with plenty of alternatives to traditional banks.

article thumbnail

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

Hubspot

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … ??). However influencer marketing looks to you, it has taken the marketing industry by storm. Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better t

Hubspot 82
article thumbnail

5 Data Points All Freelance Writers Should Know on Their Work

ClearVoice

If you’ve been in the game of hustling for a while now, you probably have an elevator pitch for your services. We bet you have a pretty stellar portfolio to showcase your breadth of work and highlight your niche. You likely have some canned auto-responses for incoming inquiries and for managing the expectation of publicists. But what about data? For most wordsmiths, language is the easy part.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What to Know about Implementing Gamification 

Martech Advisor

Sales gamification is an emerging tactic used to motivate sales teams and increase productivity. If you are looking to launch a gamification program, there are a few key attributes your program needs to ensure it is set up for success, Austin Rolling, CEO, Outfield. Keeping teams motivated at work is often a manager’s most difficult task. Every employee is motivated by different things, and it can be tough to figure out what pushes each of your team members towards excellence.

article thumbnail

Building an Effective Go-To-Market Strategy: Four Questions Answered

Launch Marketing

Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including operations, sales, marketing and more, as well as independent creative and strategic thinking. However, bringing your new offering to fruition is only part of the puzzle. Focused strategic planning is needed to successfully launch and promote your new solution to targeted audiences.

article thumbnail

Perfecting Event Follow Up

Lead Liaison

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Handwritten letters or cards with additional information about your products / services. Telephone follow-up no within one week after the event. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval.

article thumbnail

ABM in Action: Watch How Acxiom Created a £1.5m Pipeline in 120 Days

Strategic-IC

Video: See how Acxiom created a £1.5m pipeline in 120 days in this seminar, presented by Acxiom's Marketing Director Jo Robson, and Strategic IC's CEO, Alex Embling. Watch the Video: How Acxiom Created a £1.5m Pipeline in 120 Days. While Acxiom may not be a household name for some, the $1bn global marketing and data services leader is the power behind the data, technology and services companies use to power exceptional customer experiences.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Why marketers must have laser focus on first-party data

ClickZ

30-Second Summary: Invoca is a call tracking and conversational analytics platform. They recently surveyed 500 B2C marketers to understand how they use and access first-party data. . The study revealed that two big hurdles marketers face with optimizing advertising performance are – Data quality and accuracy (46%), privacy and security concerns (42%).

article thumbnail

Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard

Sprout Social

Before Social Media Lead Brittany Sheppard joined the team at prAna , the brand hadn’t invested much in the way of its social presence. “When I think of the state of social before I got to prAna, I very much think of the wild, wild West,” Brittany said. There weren’t established processes or a structure in place, which meant there wasn’t a lot of visibility into what other functions of the broader team were publishing.

article thumbnail

What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. Table of Content. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? The 4 Key Benefits. How to Calculate Customer Lifetime Value: Formula and Models. Customer Lifetime Value (CLV) Benchmarks.

article thumbnail

New report: Use of voice interaction depends on how old you are

ClickZ

30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Younger users, for instance, are more likely to use voice to give commands, like setting an alarm. Older users are more like to search for info, products or services. But the survey doesn’t distinguish between the differences in voice results, such as how user behavior might differ when the results are delivered as text on a screen versus deliv

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

AI Analytics in Adtech: 3 Competitive Advantages of Proactive Incident Management

Martech Advisor

Adtech companies are using AI and machine learning processes in analytics to catch incidents early, keep publishers happy and save revenue, writes, Amit Lev, VP Product, and Marketing, Anodot. Anomaly detection, at its core, is designed to find critical incidents within a business, including technical glitches, fraud and logistical problems. The earlier you catch critical deviations, the sooner you can remediate and protect revenue.

article thumbnail

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. With the increasing role of influencers/third-party sources as the most trusted sources of information about a product or service, the power of case studies should continue to rise.

article thumbnail

Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more. Continue reading → The post Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap] appeared first on Content Marketing Institute.

CMO 62
article thumbnail

Conversational Intelligence Technology – Marketing Use Cases

Capstone Insights

Sales conversations are rich with insight about customers and prospects, but they are frequently a blind spot for organizations. A new category of solutions – conversational intelligence – is helping organizations generate insights and action from sales calls. What’s Conversational Intelligence Technology? Conversational intelligence is a fancy term for voice recording and transcription software.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

What is a Suppression List?

SendGrid

Learn about suppression lists, why they matter, and how you can use them most effectively in your email program. The post What is a Suppression List? appeared first on SendGrid.

article thumbnail

Conversation Intelligence Technology – What Marketers Need to Know

Capstone Insights

Sales conversations are rich with insight about customers and prospects, but they are frequently a blind spot for organizations. A new category of solutions – conversation intelligence – is helping organizations generate insights and action from sales calls. What’s Conversation Intelligence Technology? Conversation intelligence is a fancy term for voice recording and transcription software.

article thumbnail

Belkins Basics. Building a Self-Managed Sales Team

Belkins

A lot of debates have been started over the subject of autonomous sales teams vs constant supervision. Some people believe that the new way of doing business should be built on the initiative of each team member, not on rules, prohibitions, and surveillance. Other people say that every department should be governed and overseen because this is the only way to maintain productivity— the lack of structure leads to an inevitable collapse.

article thumbnail

How Your Content Marketing Efforts Can Benefit Your B2B Sales Team

Visitor Queue

Over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on […]. The post How Your Content Marketing Efforts Can Benefit Your B2B Sales Team appeared first on Blog Visitor Queue.

article thumbnail

Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

article thumbnail

Seasonality in B2B Sales And Ways To Use It

Belkins

When you work in B2B and hear the word “ seasonality ”, you may think that this term is applicable to the B2C area exclusively. Black Friday sales, Christmas sales, special offers for hot summers and autumn holidays - those techniques exist to make the most out of B2C sales because they work. However, this assumption is not exactly correct. We don’t exist in a vacuum.

article thumbnail

20 Best Lead Generation Tools to Get More Leads in 2020

Visitor Queue

It seems that every day a new B2B lead generation tool emerges as another falls off the map, but there are a few that have stood the test of time. These tools have a proven track record for helping B2B businesses generate high-quality, high-converting leads, almost on autopilot. The great news is that they aren’t […]. The post 20 Best Lead Generation Tools to Get More Leads in 2020 appeared first on Blog Visitor Queue.

article thumbnail

Best Practices To Use Seasonality in B2B

Belkins

When you work in B2B and hear the word “ seasonality ”, you may think that this term is applicable to the B2C area exclusively. Black Friday sales, Christmas sales, special offers for hot summers and autumn holidays - those techniques exist to make the most out of B2C sales because they work. However, this assumption is not exactly correct.