Mon.Sep 26, 2022

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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Content 174
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How To Launch Your First Google Ads Remarketing Campaign via @sejournal, @brookeosmundson

Search Engine Journal

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Campaigns 133
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For Efficient Content Marketing, Stop Planning Content So Far Ahead

Content Marketing Institute

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness.

Planning 127
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WordPress Considers Historic Development Change via @sejournal, @martinibuster

Search Engine Journal

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical. The post WordPress Considers Historic Development Change appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketers need to be ‘always-on’ for holiday shopping

Martech

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.

Planning 121

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge.

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Walmart launches Roblox metaverse experiences

Martech

Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over 52 million daily users, with a focus on consumers ages 17 to 24.

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A Marketer’s Guide To TikTok Analytics via @sejournal, @jasonjzotara

Search Engine Journal

Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here's a guide to getting the data you need. The post A Marketer’s Guide To TikTok Analytics appeared first on Search Engine Journal.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. This change may be in degrees. Or it may be big enough to require a GTM restructure. I’m not just talking about the economy or supply chain issues, or new technology evolution. I’m also talking about generational growth, pandemics, and changing customer preferences.

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Fact-Checking: Get Your Facts Right via @sejournal, @krisjonescom

Search Engine Journal

Here's what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared first on Search Engine Journal.

SEO 85
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6 Ideas to Make the Most of Your Instagram Bio

Buffer

When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging. Most social media bios – including Instagram – function as your digital personality. It’s an extension of what people expect in real life, whether the impression they get is accurate or not.

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Global Trends in Marketing Localization for 2023 [Sponsored]

Content Marketing Institute

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings.

Trends 77
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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New Website Launch: Outcome Security

BOP Design

Bop Design has launched the new website for cybersecurity threat intelligence platform Outcome Security ! Thank you Ryan Warns and Pat Talcott for the opportunity. The post New Website Launch: Outcome Security appeared first on Bop Design.

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Sell ABM to Your Boss Presentation Template

Engagio

Need help to sell your boss on account-based marketing (AMB)? Get buy-in from your organization with our customizable presentation template. The post Sell ABM to Your Boss Presentation Template appeared first on Demandbase.

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot

There's a sweet spot in sales. It's when a prospect's needs perfectly align with your offerings. But when you fail to find it, you end up chasing the wrong leads. The good news? More than half of sales reps saw improved lead quality this year. But one question remains: how did they do it? Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality.

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Renault, Kia, DACIA and Mitsubishi Lead European Rankings in 2022 Reputation Score Report

Nuvi

Report analyses over 5 million reviews to underscore the importance of listening to customer feedback in a supply-constrained industry; highlights the service lane as a major opportunity for improving CX. LIVERPOOL, U.K., Sept. 26, 2022 – Reputation , the global leader in Reputation Experience Management (RXM), today unveiled findings from its annual automotive industry report, which looks at key industry trends from the past year and ranks the top auto brands and dealer groups.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Top reasons for why SEO is important?

Excelsior Research

Top reasons for why SEO is important? September 26, 2022. You have started an online business but still don’t follow SEO analytics? Check out this blog to know why SEO is important? Top reasons for why SEO is important? In today’s hypercompetitive world, having a presence is important for individuals as well as for businesses. E-businesses are providing companies to reach more markets and gain more awareness.

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How to strategically use social media to drive a digital transformation

Bannerflow

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. As competition increases ever further, coupled with the issues faced with supply and demand, businesses are seeking an edge and are accelerating their shift to a digital world. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive.

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Sell ABM to Your Boss Presentation Template Thank You

Engagio

The post Sell ABM to Your Boss Presentation Template Thank You appeared first on Demandbase.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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7 Quick Tips to Optimize Your Outbrain Ad Campaigns

Outbrain

Optimization is not a buzzword. It’s what performance marketers do. Every day, all day (well, almost). The beauty of performance is how you can track your campaigns, see what works, and use that information to perform better. That, in a nutshell, is optimization. But there’s a lot more to it. Ad networks like Outbrain use advanced technology behind the scenes to decide in real time where to place your ads so they will get the most exposure with the best audiences.

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Setting up your website: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for our previous installment.

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The Future of Sales and Marketing in the Digital Age of B2B

ClickDimensions

As 2022 nears its end, many B2B businesses are looking toward the evolving future of their sales and marketing teams through innovative strategies and the existence of changing buyer trends. Customers have begun to turn away from traditional buying approaches and are leaning further into a digital-first approach, heightening their expectations of digital service and experience every year.

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Brand Digital Presence: What it Is and How to Expand Yours

ClearVoice

It seems like everyone has a brand these days. Maybe you’re wondering how to get started building yours. A digital presence is a must for anyone serious about getting the word out, but creating one from scratch can be daunting. With more and more consumers turning to online resources to make their next buying decision, how can you make a splash through the web and mobile apps?

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.