Oktopost

SEPTEMBER 26, 2022

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Content 174

Content Youtube Social Media Planning 174

Search Engine Journal

SEPTEMBER 26, 2022

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Campaigns 133

Campaigns Google Ads Tips 133

Content Marketing Institute

SEPTEMBER 26, 2022

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness.

Planning 118

Planning Efficiency Content Marketing Content 118

Search Engine Journal

SEPTEMBER 26, 2022

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical. The post WordPress Considers Historic Development Change appeared first on Search Engine Journal.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Martech

SEPTEMBER 26, 2022

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.

Gartner 106

Gartner Planning Sample Amazon 106

Martech

SEPTEMBER 26, 2022

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016.

Work Management 104

Work Management Marketing & Strategy Marketing Strategy Practices 104

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

SEPTEMBER 26, 2022

Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over 52 million daily users, with a focus on consumers ages 17 to 24.

Merchandising 98

Merchandising Top of Funnel User-Generated Content Marketing Funnels 98

Search Engine Journal

SEPTEMBER 26, 2022

Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here's a guide to getting the data you need. The post A Marketer’s Guide To TikTok Analytics appeared first on Search Engine Journal.

Analytics 96

Analytics Search Marketing Brand Identity Branding 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. This change may be in degrees. Or it may be big enough to require a GTM restructure. I’m not just talking about the economy or supply chain issues, or new technology evolution. I’m also talking about generational growth, pandemics, and changing customer preferences.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Search Engine Journal

SEPTEMBER 26, 2022

Here's what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared first on Search Engine Journal.

SEO 85

SEO Ad Building Content 85

Buffer

SEPTEMBER 26, 2022

When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging. Most social media bios – including Instagram – function as your digital personality. It’s an extension of what people expect in real life, whether the impression they get is accurate or not.

Ideal Customer Profiles 81

Ideal Customer Profiles Profiling Impressions Sample 81

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings.

Trends 73

Trends Paid Search Agency Marketing Research 73

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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BOP Design

SEPTEMBER 26, 2022

Bop Design has launched the new website for cybersecurity threat intelligence platform Outcome Security ! Thank you Ryan Warns and Pat Talcott for the opportunity. The post New Website Launch: Outcome Security appeared first on Bop Design.

Marketing Websites 62

Marketing Websites Design 62

Engagio

SEPTEMBER 26, 2022

Need help to sell your boss on account-based marketing (AMB)? Get buy-in from your organization with our customizable presentation template. The post Sell ABM to Your Boss Presentation Template appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing Template ABM DemandBase 62

Hubspot

SEPTEMBER 26, 2022

There's a sweet spot in sales. It's when a prospect's needs perfectly align with your offerings. But when you fail to find it, you end up chasing the wrong leads. The good news? More than half of sales reps saw improved lead quality this year. But one question remains: how did they do it? Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Buyer Personas 62

Nuvi

SEPTEMBER 26, 2022

Report analyses over 5 million reviews to underscore the importance of listening to customer feedback in a supply-constrained industry; highlights the service lane as a major opportunity for improving CX. LIVERPOOL, U.K., Sept. 26, 2022 – Reputation , the global leader in Reputation Experience Management (RXM), today unveiled findings from its annual automotive industry report, which looks at key industry trends from the past year and ranks the top auto brands and dealer groups.

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Lead Scoring Lead Ranking Correlation Leads 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

SEPTEMBER 26, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Excelsior Research

SEPTEMBER 26, 2022

Top reasons for why SEO is important? September 26, 2022. You have started an online business but still don’t follow SEO analytics? Check out this blog to know why SEO is important? Top reasons for why SEO is important? In today’s hypercompetitive world, having a presence is important for individuals as well as for businesses. E-businesses are providing companies to reach more markets and gain more awareness.

SEO 52

SEO Cost Per Click Paid Search Agency Analytics 52

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. As competition increases ever further, coupled with the issues faced with supply and demand, businesses are seeking an edge and are accelerating their shift to a digital world. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive.

Digital Transformation 52

Digital Transformation Social Media Media Budget Programs 52

Engagio

SEPTEMBER 26, 2022

The post Sell ABM to Your Boss Presentation Template Thank You appeared first on Demandbase.

Template 48

Template Account Based Marketing ABM DemandBase 48

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Outbrain

SEPTEMBER 26, 2022

Optimization is not a buzzword. It’s what performance marketers do. Every day, all day (well, almost). The beauty of performance is how you can track your campaigns, see what works, and use that information to perform better. That, in a nutshell, is optimization. But there’s a lot more to it. Ad networks like Outbrain use advanced technology behind the scenes to decide in real time where to place your ads so they will get the most exposure with the best audiences.

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Optimization Ads Campaigns Tips 26

Martech

SEPTEMBER 26, 2022

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for our previous installment.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Google Marketing Websites 114

ClickDimensions

SEPTEMBER 26, 2022

As 2022 nears its end, many B2B businesses are looking toward the evolving future of their sales and marketing teams through innovative strategies and the existence of changing buyer trends. Customers have begun to turn away from traditional buying approaches and are leaning further into a digital-first approach, heightening their expectations of digital service and experience every year.

B2B Sales 98

B2B Sales B2B Marketing Marketing Qualified Leads Lead Ranking 98

ClearVoice

SEPTEMBER 26, 2022

It seems like everyone has a brand these days. Maybe you’re wondering how to get started building yours. A digital presence is a must for anyone serious about getting the word out, but creating one from scratch can be daunting. With more and more consumers turning to online resources to make their next buying decision, how can you make a splash through the web and mobile apps?

Paid Content 52

Paid Content Brand Identity Branding Paid Search Agency 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing