Mon.Sep 26, 2022

How To Increase the Performance of Your Marketing Team

Marketing Insider Group

It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see success.

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Content Marketing Institute

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Continue reading → Company News


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The Complete Content Marketing Strategy for Product Launches

Marketing Insider Group

Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand.

Creating Emotionally Driven Content in a Regulated Industry


Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools.

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How To Launch Your First Google Ads Remarketing Campaign via @sejournal, @brookeosmundson

Search Engine Journal

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. This change may be in degrees. Or it may be big enough to require a GTM restructure. I’m not just talking about the economy or supply chain issues, or new technology evolution.

WordPress Considers Historic Development Change via @sejournal, @martinibuster

Search Engine Journal

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical. The post WordPress Considers Historic Development Change appeared first on Search Engine Journal. News WordPress

Global Trends in Marketing Localization for 2023 [Sponsored]

Content Marketing Institute

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading → Company News

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How To Create Engaging Social Media Content: 12 Tips To Drive Results via @sejournal, @brentcsutoras

Search Engine Journal

Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media Content: 12 Tips To Drive Results appeared first on Search Engine Journal. Content Creation Social Media

Should I Pay for Backlinks?


Ever wonder if you can pay for backlinks? Check out our handy guide to learn the pros and cons of buying your links. Link Building

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How To Quickly Fill Content Gaps In Your Strategy via @sejournal, @rockcontent

Search Engine Journal

Learn how you can get high-quality E-A-T content on your site that helps you build your business and rank higher on SERPs. The post How To Quickly Fill Content Gaps In Your Strategy appeared first on Search Engine Journal.

Top reasons for why SEO is important?

Excelsior Research

Top reasons for why SEO is important? September 26, 2022. You have started an online business but still don’t follow SEO analytics? Check out this blog to know why SEO is important? Top reasons for why SEO is important?

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

A Marketer’s Guide To TikTok Analytics via @sejournal, @jasonjzotara

Search Engine Journal

Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here's a guide to getting the data you need. The post A Marketer’s Guide To TikTok Analytics appeared first on Search Engine Journal. Social Media TikTok

How to strategically use social media to drive a digital transformation


As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. As competition increases ever further, coupled with the issues faced with supply and demand, businesses are seeking an edge and are accelerating their shift to a digital world.

Fact-Checking: Get Your Facts Right via @sejournal, @krisjonescom

Search Engine Journal

Here's what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared first on Search Engine Journal. Content Creation

New Website Launch: Outcome Security

BOP Design

Bop Design has launched the new website for cybersecurity threat intelligence platform Outcome Security ! Thank you Ryan Warns and Pat Talcott for the opportunity. The post New Website Launch: Outcome Security appeared first on Bop Design. Website Launches

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Sell ABM to Your Boss Presentation Template


Need help to sell your boss on account-based marketing (AMB)? Get buy-in from your organization with our customizable presentation template. The post Sell ABM to Your Boss Presentation Template appeared first on Demandbase

How Technology’s Past and Present Will Affect Future Member Experiences

Higher Logic

The post How Technology’s Past and Present Will Affect Future Member Experiences appeared first on Higher Logic. A recent episode of the Member Engagement Show podcast featured a discussion on how technology, or the lack of it, shapes the member experiences associations provide.

The Future of Sales and Marketing in the Digital Age of B2B


As 2022 nears its end, many B2B businesses are looking toward the evolving future of their sales and marketing teams through innovative strategies and the existence of changing buyer trends.

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right


There's a sweet spot in sales. It's when a prospect's needs perfectly align with your offerings. But when you fail to find it, you end up chasing the wrong leads. The good news? More than half of sales reps saw improved lead quality this year. But one question remains: how did they do it?

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

How to Leverage Intent Data: 10 Tips That Drive Revenue

TrustRadius Marketing

Knowing how to leverage intent data is a critical skill for B2B marketers today. Top brands are already using intent data to identify and target prospective buyers more quickly and effectively.

Renault, Kia, DACIA and Mitsubishi Lead European Rankings in 2022 Reputation Score Report


Report analyses over 5 million reviews to underscore the importance of listening to customer feedback in a supply-constrained industry; highlights the service lane as a major opportunity for improving CX. LIVERPOOL, U.K.,

Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

Sell ABM to Your Boss Presentation Template Thank You


The post Sell ABM to Your Boss Presentation Template Thank You appeared first on Demandbase

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

7 Quick Tips to Optimize Your Outbrain Ad Campaigns


Optimization is not a buzzword. It’s what performance marketers do. Every day, all day (well, almost). The beauty of performance is how you can track your campaigns, see what works, and use that information to perform better. That, in a nutshell, is optimization. But there’s a lot more to it.

Brand Digital Presence: What it Is and How to Expand Yours


It seems like everyone has a brand these days. Maybe you’re wondering how to get started building yours. A digital presence is a must for anyone serious about getting the word out, but creating one from scratch can be daunting.