Marketing ROI Is a Trap! Here?s How to Avoid It
Vision Edge Marketing
JUNE 21, 2018
Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. However, though many of our customers are anticipating advice or information on the subject, they are often surprised when we spend a large part of the time explaining why this measurement method is actually not the best way to quantify the impact of Marketing on the business.
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