Thu.Jun 21, 2018

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Marketing ROI Is a Trap! Here?s How to Avoid It

Vision Edge Marketing

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. However, though many of our customers are anticipating advice or information on the subject, they are often surprised when we spend a large part of the time explaining why this measurement method is actually not the best way to quantify the impact of Marketing on the business.

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We All Have Questions: Creating Content That Addresses User Intent

Content Standard

Don’t worry. This isn’t one of those techy SEO articles full of gobbledygook and fancy names for what is essentially a robot doing stuff in the background really, really quickly. However, even you, the humble content creator, should understand the key SEO best practices to make sure your content is fresh, ready, and able to meet user intent.

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7 Metrics for Measuring Content Marketing Effectiveness

Spiralytics

The modern world of Internet marketing brings with it a number of tools and analytical methods for determining success. In some ways, it’s information overload. For a business to succeed it needs to know what to focus on and what information is prudent in identifying marketing performing as desired and content not delivering as desired.

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5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

Marketing Insider Group

As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Online marketing 101: matching tone, style, and content

Biznology

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

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The Foolproof 3-Step Strategy For Customer Retention and Loyalty

Influitive

The perils of leaving customer engagement and retention to chance This is a visualization of the typical SaaS buying process, which has clear stages and great content to guide buyers toward purchasing your product: This is a thing of beauty. People in your organization are constantly examining, optimizing, and perfecting it. Now, this is a.

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Use This Tool to Calculate Lead to Revenue

ViewPoint

Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. Problem is, most lead to revenue calculators out there are overly simplistic. A useful lead to revenue calculator includes all critically important metrics—including the impact of lead qualification and lead nurturing—on bottom line results.

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Clients Long for Brave Agencies: 3 Fears to Conquer

Adobe Experience Cloud Blog

Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity and the ability to stay focused on the big picture.

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8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Create SEO Friendly Content with SEMrush

SEMrush

We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling content and optimize it at the same time. But how does one optimize a piece of content effectively? We can help!

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11 Easy Morning Motivation Rituals to Kickstart Your Day

Hubspot

Morning Motivation. Get up early. Eat a good breakfast. Optimize your alarm. Work out. Start with "Why". Remind yourself of your wins. Do something that makes you happy. Remind yourself of your goals. Make your bed. Journal. Meditate. It takes grit to be in sales. You will get rejected by prospects multiple times a day, there are some months when you won't hit your number, and losses are just part of the job.

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How To Implement UTM Variables in Your Next Marketing Campaign

Ontraport

UTM variables allow you to track your audience to see exactly where they are coming from. The post How To Implement UTM Variables in Your Next Marketing Campaign appeared first on The ONTRAPORT Blog.

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The science behind making a change that?lasts

JotForm

The best-selling productivity author David Allen called it Getting Things Done. Malcolm Gladwell, researcher and writer about the wonderful weirdness of human psychology, coined the “10,000 hour rule.” But perhaps neither method for maintaining momentum has been adopted as fiercely as an off.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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UX vs. UI: What's the Difference?

Hubspot

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Take a look at the YouTube home screen. Everything you’re seeing -- the search bar at the top, the “Trending” and “Subscriptions” and “History” categories on the left, the “Recommended” videos below -- is all the work of a UI desig

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How to utilize social media for lead generation

JotForm

Social media can be an exemplary method for lead generation. The various platforms can be an excellent way to establish yourself as an authority or the go-to for information in your field, and even more so when paired with your blog, website, newsletter and other lead generation tools. In every inc.

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?ZeroTouch-to-Lead?: The Revenue Gap in Your Demand Funnel

Kwanzoo

Today’s marketing and sales technology platforms and tools are great at managing, analyzing and driving demand, once a buyer from a target account has identified themselves by filling out a form (a “Lead”).

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13 Non-Technical Ways to Make Your Computer Run Faster

Hubspot

If your computer is constantly cursed by the spinning wheel of death, or you feel like you’re using a 90’s Netscape browser to surf the web, fear not -- it doesn’t necessarily mean you need a new computer. You can implement some simple fixes to make your computer run faster, and most of them only take a few minutes to complete. Let’s flesh them out below. 13 Non-Technical Ways to Make Your Computer Run Faster.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Are You Creating Demo Videos? Here?s Why You Should Be!

Vidyard

It’s no secret–B2B buyers are more enabled and empowered than ever before. But they’re also a little shy… Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information about your product or service as possible. In short, they have been avoiding talking to you for as long as they could.

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Tap into the power of social media video marketing for your building products

Navigate the Channel

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great depths.

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?How I Work?: Jon Ferrara, CEO of Nimble @jon_ferrara #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, over the last few years several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated in our own series. Each Thursday, we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions (recently updated).

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Grimace and Dial: How I Stopped Cringing and Started Crushing it as an Introvert in Sales

Outreach

We’ve all seen (and avoided) them. You know. salespeople. The successful ones might become those high-pressure bulldozers who coerce people into purchases on the merit of their charisma alone. We might imagine that, in the evenings, these self-promoters attend cocktail parties as buddies of the regulars, instant best friends to the newcomers — social butterflies with the ability to strike up delightful conversations on a dime.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What Makes a Successful Blog?

Kapost

Hey there. I’m Aubrey, managing editor of the very blog you’re reading right now! Let me tell you a secret. Sure, I’m a marketer by day, but my true passion? The post What Makes a Successful Blog? appeared first on Kapost Content Marketing Blog.

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How can reps stand out and have meaningful conversations with people at their target accounts?

Engagio

With marketing automation, sales automation, social selling, direct mail, and all the other marketing channels, it’s hard to stand out and get the attention of your buyers. In today’s vlog, I asked Jamie Shanks, CEO of Sales for Life, for some advice. I asked him, “How can reps stand out and have meaningful conversations with people at their target accounts?”.

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BrightEdge at SMX Advanced 2018

Brightedge

This year’s SMX Advanced has come and gone. We share some of our main takeaways. Much of the focus at this year’s SMX was on subjects that have been on the community’s radar for awhile, such as machine learning and AI, the mobile-first index, voice agents, and voice search, but as is often the case, […]. The post BrightEdge at SMX Advanced 2018 appeared first on BrightEdge SEO Blog.

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Comcast?s Dan Keir Puts Innovation To The Test

ERDM

Article by Ernan Roman Featured on CMO.com. Dan Keir is senior director of direct marketing at Comcast. He has extensive experience optimizing campaigns for both B2C and B2B companies, with a particular focus on test and learn, direct response, and campaign analytics. Keir’s key priority? Disciplined and innovation-focused testing, as he explains in this edition of “4 Questions For Digital Innovators.” 1.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Find and Track Your Real Customers

Leadspace

Article originally published in Destination CRM , reposted here with permission. “The myth is that target marketing is a straightforward science, but the reality is this: the most valuable target marketing starts with ‘fragments of disjointed and often contradictory information’ and connects the dots from there.

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It?s Time to Analyze Benefits Management

Aberdeen

Benefits management is no longer a stodgy extension of compensation management. As employers toil away to determine how employees are compensated for their work, benefits have become their own industry in need of their own management strategy. Employers and benefits administrators are contending with a massive loss of power in their negotiations between healthcare providers, insurers, and pharmaceutical companies.

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Comcast’s Dan Keir Puts Innovation To The Test

ERDM

Article by Ernan Roman Featured on CMO.com. Dan Keir is senior director of direct marketing at Comcast. He has extensive experience optimizing campaigns for both B2C and B2B companies, with a particular focus on test and learn, direct response, and campaign analytics. Keir’s key priority? Disciplined and innovation-focused testing, as he explains in this edition of “4 Questions For Digital Innovators.” 1.