DiscoverOrg

APRIL 7, 2017

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin. A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. “Contact data is a very important priority to my clients,” he says. Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnov

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

Marketing Insider Group

APRIL 7, 2017

For the 117th episode of The Marketing Book Podcast, I interviewed Dave Munn, co-author of A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts. Dave Munn is also President and CEO of ITSMA, a research-based community for B2B marketing leaders that pioneered the account-based marketing approach in the early 2000s.

Account Based Marketing 128

Account Based Marketing Communities B2B Marketing Marketing 128

Adobe Experience Cloud Blog

APRIL 7, 2017

Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience. While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties. To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns.

Practices 129

Practices Personalization Planning Thought Leadership 129

PureB2B

APRIL 7, 2017

You publish an incredible amount of content every day. But how do you guarantee you stand out from the crowd? Make sure that your content gets noticed. We know you put blood, sweat, and tears into creating fantastic material for your brand, and we want to help it reach the right audience at the right time through intelligent content marketing distribution channels.

Content Marketing 62

Content Marketing Content Distribution Marketing 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vidyard

APRIL 7, 2017

Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product. We’ve been really impressed with all the different ways you have been using ViewedIt and the diversity of ideas you’ve brought forward. But what good is it if we just keep these ideas to ourselves?

Video Marketing 63

Video Marketing Ideal Customer Profiles Marketing Automation Services Paid Search Agency 63

PureB2B

APRIL 7, 2017

You publish an incredible amount of content every day. But how do you guarantee you stand out from the crowd? Make sure that your content gets noticed. We know you put blood, sweat, and tears into creating fantastic material for your brand, and we want to help it reach the right audience at the right time through intelligent content marketing distribution channels.

Content Marketing 54

Content Marketing Top of Funnel Content Distribution 54

Vidyard

APRIL 7, 2017

Since we launched Vidyard GoVideo (Formerly ViewedIt), a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product. We’ve been really impressed with all the different ways you have been using Vidyard GoVideo and the diversity of ideas you’ve brought forward.

Creativity 51

Creativity Video Marketing Ideal Customer Profiles Marketing Automation Services 51

33Across

APRIL 7, 2017

Publishers are at a crossroads between quality and quantity. Issues including fake news and pressure from the demand-side are keeping publishers up at night. The post Digiday Publishing Summit: Let’s focus on Content appeared first on 33Across.

Content 48

Content Demand 48

Sprout Social

APRIL 7, 2017

Many social platforms have launched, but few have stuck around long enough to boast active users or maintain a brand’s marketing resources. During this week’s #SproutChat , we discussed ways to ensure a consistent voice and experience across each communication touchpoint. We also covered off on reasons why your brand needs to allocate time to different platforms.

Allocation 51

Allocation Touchpoints Network Marketing Segmentation 51

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sharpspring

APRIL 7, 2017

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. In a recent survey conducted by SharpSpring , 83% of agencies reported they were increasing their video marketing budgets, with 27% claiming a significant increase.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

LeanData

APRIL 7, 2017

49

49

Walker Sands

APRIL 7, 2017

Youtube 40

Youtube Ads Facebook 40

LeanData

APRIL 7, 2017

40

40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

APRIL 7, 2017

You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.

Lead Scoring 144

Lead Scoring Lead Ranking Leads Lead 144

LeanData

APRIL 7, 2017

40

40

Hubspot

APRIL 7, 2017

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Facebook's business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visi

Paid Search Agency 78

Paid Search Agency Ads Facebook Best Practices 78

chiefmartech

APRIL 7, 2017

The following is a guest post by David Dunne , CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Data that is siloed by applications, teams, and legacy systems has resulted in incomplete or incongruent resources.

Enterprise Management 63

Enterprise Management Advertising Agencies Paid Search Agency Multi-Channel 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SWZD

APRIL 7, 2017

I started blogging in 2001, when Xanga was still a thing. (Remember Xanga?) My first blog attempts were the tortured musings of a high school student/aspiring starving artist. I’m deeply grateful the internet seems to have eaten those posts. I’ve blogged sporadically since then, leaving a handful of unused WordPress and Weebly sites in my wake. I’ve guest posted on Patheos a few times, but I don’t currently have a personal blog.

Data Hygiene 48

Data Hygiene Social Media Viral Marketing Internet Marketing 48