sagefrog

MAY 9, 2025

When the market tightens, its tempting to tighten your marketing budget. But if you’re a B2B brand thinking about pausing or scaling back, this is your reminder: your marketing engine is your lead engine. Now is the time to optimize itnot shut it down. Q1 and Q2 have been tough for many industries. Trade policy uncertainty is at an all-time high, and teams are navigating NIH funding disruptions, FDA slowdowns, tariffs, hiring freezes, and shrinking margins.

Planning 59

Planning Sales Management Paid Search Agency Top of Funnel 59

ATAK Interactive

MAY 9, 2025

Businesses today expect more from their websitesbetter personalization, easier updates, tighter integrations, and improved performance. Most traditional CMS platforms werent built for this level of sophistication. Enter HubSpots Content Hub: an enterprise-ready, all-in-one platform designed to give developers flexibility, marketers agility, and decision-makers complete visibility.

CMS Development 78

CMS Development Marketing Websites Hubspot Content 78

Floodlight New Marketing

MAY 9, 2025

8 Proven Content Marketing Strategy Frameworks to Drive ROI in 2025 Key Takeaways: Audience-First Approach: Build detailed buyer personas based on demographic, psychographic, and behavioural data to create hyper-relevant content that resonates with your target audience Strategic Content Audit: Identify 40-60% of underperforming content that can be optimised or repurposed to maximise existing assets Multi-Format Strategy: Implement a 70/20/10 content mix (70% proven formats, 20% trending formats,

ROI 52

ROI Allocation Marketing Strategy Marketing & Strategy 52

B2B Manufacturing Marketing Insights

MAY 9, 2025

For B2B industrial manufacturers, understanding the difference between thought leadership and content marketing is essential for optimizing marketing strategies. Eight Steps to Launching a Personalized Expert Newsletter for Your Manufacturing Business As an industrial or process manufacturer, you know all about long sales cycles and complex buyer journeys.

Newsletter 52

Newsletter Thought Leadership B2B Thought Leadership Personalization 52

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Martech

MAY 9, 2025

I recently listened to If You Could Live Anywhere by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. At one point, she discusses the concept of FOBO (fear of better options), which is far more insidious than its cousin FOMO (fear of missing out).

Multivariate analysis 75

Multivariate analysis Work Management Marketing Management Peer-to-peer 75

Martech

MAY 9, 2025

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Here’s how one approach proved just that. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run?

Newsletter 82

Newsletter Ad Frequency Urgency Marketing Click Rate 82

Directive Agency

MAY 9, 2025

Developing a data-driven Total Addressable Market (TAM) is essential for sustainable growth. As a Paid Media Operations Manager, I’ve learned that a successful TAM strategy isnt simply about identifying anyone who can become a customerits about understanding what type of customers are most likely to turn into revenue. Here’s my detailed, practical guide to creating an effective TAM, using insights and examples from our approach at Directive.

Work Management 105

Work Management Marketing Management Account Based Marketing Correlation 105

Brandwatch Marketing

MAY 9, 2025

Building a relationship with your customers can ensure a long and healthy relationship. Bydefining what your brand stands for and it’s brand personality, you can build brand affinity with consumers. Increasing the emotional reasoning behind a purchase can override more rational decisions. The key is understanding the audience you are selling to, and selling thema consistent message.

Branding 66

Branding Brand Identity Word of Mouth Loyalty 66

Martech

MAY 9, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. This year’s census added 2,489 qualified martech tools and removed 1,211 from last years landscape because of acquisition or simply shutting down

Churn Rate 86

Churn Rate Tools Click Rate Acquisitions 86

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

JotForm

MAY 9, 2025

Create a blank spreadsheet. Determine your fields. Customize the look. Customize your fields to collect data. Set permissions and share. You can create fillable forms through a variety of different software and services. While Google Sheets may not be the first platform that come.

Google 62

Google Software Service 62

Martech

MAY 9, 2025

Whether theyre digital natives or prefer traditional channels, todays customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat. Join Adobe for Secure, Scalable Omnichannel EngagementFor the Most Demanding Industries and get an inside look at how leading organizations in complex industries are evolving from fragmented messagi

Advertising Channels 69

Advertising Channels Personalization Generation Touchpoints 69

CMSWire

MAY 9, 2025

Likes and hearts are not real connection. AI-powered wearables may be the future of how we shop, date and connect. Continue reading.

Social Media 76

Social Media Media Social Marketing Branding 76

illumin

MAY 9, 2025

In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the tactics you need to implement, forecasting can be rather a daunting challenge.

Forecasting 52

Forecasting Tactics Multi-Channel Cost Per Thousand 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

CMSWire

MAY 9, 2025

How addressing common SEO oversights can drive higher traffic, stronger leads and better conversions for B2B SaaS brands. Continue reading.

SEO 69

SEO Branding Brand Identity B2B 69

Lead Forensics

MAY 9, 2025

Look at How Customers Behave on Your website Website analytics tools will give you insights into how people behave on your website. For example, GA4 can show you how many visitors have landed on your site after clicking on a specific campaign, email or PPC advert, and help you analyze their behavior as they move through your site. But you cant get any insight into which companies those visitors from.

Conversion 59

Conversion Peer-to-peer Conversion Rate Click Rate 59

illumin

MAY 9, 2025

In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the strategies you need to implement, forecasting can be rather a daunting challenge.

Forecasting 52

Forecasting Multi-Channel Marketing & Strategy Cost Per Thousand 52

Contify

MAY 9, 2025

Learn how BFSI risk and compliance teams can leverage risk intelligence to anticipate regulatory changes and drive sustainable success.

52

52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Learn Hub | G2

MAY 9, 2025

From booking to expense tracking, I evaluated 25+ best travel management software. These are my top 7 choices for 2025 and what I learned from each of them.

Software 52

Software Best Practices 52

B2B Marketing Directions

MAY 9, 2025

Many marketing pundits are advising B2B marketers to connect with potential buyers on an emotional level. And at first glance, this advice appears to be sound. In their often-cited paper, " The Long and Short of It ," advertising effectiveness gurus Les Binet and Peter Field wrote: "Emotional campaigns. produce considerably more powerful long-term business effects than rational persuasion campaigns.

Effectiveness 73

Effectiveness Paid Search Agency Work Management Marketing Management 73

Learn Hub | G2

MAY 9, 2025

Deal negotiations are the onus of several commitments: faster vendor contract approvals, contract editing and revisions, compliance audits, and a centralized repository of documents.

Software 52

Software Vendors Best Practices 52

Zoominfo

MAY 9, 2025

Theres a myth out there, and its a myth thats alive and well in too many go-to-market (GTM) teams. Its the idea that revenue generation isnt creative. I know how deep that myth runs because Ive heard it from my own family. My sister designs jewelry truly artisanal craftsmanship and one year over Thanksgiving dinner, she leaned across the table, fork in hand, and said: My job is creative.

Creativity 130

Creativity Marketing Analytics Tools Zoominfo Business 130

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Learn Hub | G2

MAY 9, 2025

As a content marketer, I dont manage IT rollouts or build training programs. Still, Ive interviewed enough digital transformation leads and read enough adoption horror stories to know one thing: buying software is the easy part. Getting people to actually use it? Thats the uphill battle. Whether its an internal tool your team barely touches or a customer-facing product that needs better onboarding, the best digital adoption platform (DAP) bridge that painful gap between login and aha!

Best Practices 52

Best Practices Digital Transformation Marketing Management Training 52

Act-On

MAY 9, 2025

As a marketer, your days are likely packed. And lets be honest, some days are more packed than others. Picture this: On one of those especially full days, you get a request from a consumer saying, Stop marketing to me and, by the way, delete every last piece of personal data youve ever collected about me. Every last piece. That could be a lot of data.But how much time will that take?

Privacy Policies 130

Privacy Policies Work Management Marketing Automation Services Marketing Management 130

Visitor Queue

MAY 9, 2025

Not all leads are created equal. And, not all lead generation strategies offer the same return on investment. Whether youre spending time on inbound content, outbound sales, paid ads, or referral programs, knowing how to assess the ROI of your lead generation efforts is key to optimizing your strategies. In this article, well break down […] The post How to Assess the ROI of Your Lead Generation appeared first on Visitor Queue Blog | Identify Website Traffic.

Lead Generation 87

Lead Generation ROI Generation Lead 87

ATAK Interactive

MAY 9, 2025

Web development has changed significantly over the years, with businesses constantly seeking faster, more efficient ways to build and maintain their websites. Traditionally, frameworks like Bootstrap have been the go-to solution for quick, responsive design. However, many modern businesses are moving to Tailwind CSS a utility-first framework offering greater flexibility, performance, and cost efficiency.

Efficiency 78

Efficiency Cost Design Marketing Websites 78

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Salesforce Marketing Cloud

MAY 9, 2025

HR data is at the heart of every organization. It is the system of record for your most critical assetyour people. But tapping into its full potential has long been complex. With Salesforce Data Clouds out-of-the-box Workday connector, you can now effortlessly unlock HR, payroll, and talent data for analytics, personalization, and AI-powered insights Why Integrate Workday with Data Cloud?

Enterprise Management 59

Enterprise Management Work Management Contingency Planning API 59

Televerde

MAY 9, 2025

Every time I attend a Women of the Channel event, I walk away reminded of just how powerful shared experience can be. This year, Ill be back at Women of the Channel West, and Im excited to be speaking again. This will be my fourth time attending a WOTC event, and Ive had the opportunity to share my story and talk about Televerdes second-chance business model at previous events.

Lead Ranking 59

Lead Ranking Communities Advertising Channels Conversion 59

LeanData

MAY 9, 2025

Think your CRM data integration is working smoothly? The hidden chaos behind syncs and triggers might surprise you. The post The Hidden Chaos Behind CRM Syncs: Why “It Just Integrates” Is a Myth appeared first on LeanData.

CRM 52

CRM 52