Tue.Nov 24, 2020

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage.

How to Create a Global Content Marketing Strategy

RockContent

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter.

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The 11 Most Popular WordPress Websites

RockContent

We often hear that WordPress hosting is the most straightforward and popular way to build a website. After all, this open-source Content Management System (CMS) powers over 455 million sites on the web. That is about 35% of all content on the internet.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

What is Social Media Automation? (+ 7 Tools That Will Make it Easier)

Hootsuite

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation.

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What is Link Building for SEO? Beginner’s Guide to Backlinks

seo.co

A Comprehensive SEO Link Building Guide for Building Quality Backlinks. What is link building for SEO? In this ultimate guide, you will learn everything you need to get started link building for SEO. The post What is Link Building for SEO? Beginner’s Guide to Backlinks appeared first on SEO.co.

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

Success on social media can often feel like a secret science. Something that only the few can achieve. But creating a successful social media strategy is a skill that can be learned. Mastered, even. And you don’t need a flashy brand or a big budget.

Balance Beyond the Beam: Taking Cues from Olympian Athletes During COVID-19

Televerde

I am a huge fan of the World Olympics. Hands-down, my favorite sport is women’s gymnastics. I sit in awe of the balance beam routines. Watching elite athletes like Simone Biles , Nastia Liukin and Gabby Douglas is inspiring.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Insider chat: How two McAfee marketers are thinking about personalization and a cookieless future

Liveintent

I really enjoyed the Brand Innovators fireside chat I moderated in September with Antony Demetriades, who heads customer retention at McAfee, a client of ours.

How to Convince Your Company’s Brain Trust to Collaborate on Content

Content Marketing Institute

Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content.

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How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data]

Hubspot

In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic. Not only did the pandemic force people to live and work strictly from home, but it also put a financial burden on many households and businesses.

How Saxo Bank transformed its display advertising

Bannerflow

Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the industry. For the past two years they have used Bannerflow and other partners to transform how they perform display advertising.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A Quarantine Thanksgiving Cocktail Menu

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Due to the pandemic and new mandates in Washington, Thanksgiving looks a little different this year. But that doesn’t mean we have to sacrifice good food and drinks!

6 Social Media Metrics That Matter

Benchmark Email

You get out of social media marketing what you put into it. And to know how far your efforts are taking you, you need to be tracking your metrics. We get it: posting on social consistently is already a massive effort, and tracking your analytics along the way can seem like an even larger one.…

How the AEC Marketplace Is Changing, and How Your Firm Can Adapt

Hinge Marketing

The Hinge Research Institute is releasing a special Architecture, Engineering & Construction (AEC) industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Architecture, Engineering and Construction Edition. .

How 2020 Has Shaped the Need for Marketing Efficiency

Perkuto

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The 4 New Year Resolutions for Advertisers

Liveintent

As much as it pains us to say it, the realities we face today won’t look much different in early 2021. The industry will need to continue considering the pandemic when planning marketing strategies across paid media, virtual events, and sponsored content.

How to Create a Jilt Popup to Grow Your list (Step by Step)

Optinmonster

Do you want to create a Jilt popup to increase your subscribers and sales? With a Jilt popup, you can transform your website into a lead generation tool. By the end of this tutorial, you’ll know exactly how to build a Jilt popup that will grow your list. Why Create a Jilt Popup.

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Stop That Email Send: One Thing You Need To Consider First

Litmus

You’ve seen your own inbox lately, right? Competition for subscribers’ attention has always been high, but 2020 has put email volume in overdrive. Unfortunately, “too many emails” is still the #1 reason people unsubscribe.

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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

All humans — including your customers — are emotional creatures. That’s why it’s so important to make sure every interaction customers have with your company a memorable one — so memorable that they’ll want to recommend your business to a friend, family member, or colleague.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

7 Tweaks That Will Improve Your Content for Customer Experience

DivvyHQ

Digital teams often get so caught up in making small visual or SEO-related tweaks to their websites that they forget what's most important: their visitors’ experience. And do you know why visitors come to your site? Content.

How to Use Search Optimization and Content Creation Best Practices to Drive Serious Revenue

Content Standard

On an August earnings call, apparel manufacturing giant Gap reported selling $130 million worth of masks in the second quarter of 2020. Despite being in one of the industries hit hardest by the coronavirus pandemic, Gap did a little search optimization to find triumph in tragedy.

What is Brand Awareness?

BenchmarkONE

Brand awareness. You’ve heard it, you’ve talked about it, you’ve strived for it. You may have even waxed poetic about it in an all-hands-on-deck meeting discussing new marketing initiatives.

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How to Meet Your Sales Quota Every Month

Visitor Queue

Salespeople evolve and go through different levels of growth. When you are just starting out, you are learning the ropes. Constantly going through a battle to hit your sales quota every month or quarter, if at all.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.