Marketing Insider Group

JUNE 15, 2016

Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]. The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group.

Content Marketing 200

Content Marketing Content Marketing & Strategy Marketing 200

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. That need is particularly crucial early in the process, when prospects aren’t yet open to talking to a salesperson.

Email Marketing 119

Email Marketing Buying Cycle Webinar Metrics Paid Search Agency 119

Marketing Insider Group

JUNE 15, 2016

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The Sales Management Association The constraints are equally clear. […].

B2B Sales 110

B2B Sales Effectiveness B2B Forecasting 110

Ambal's Amusings

JUNE 15, 2016

That summer vacation, I was in my Chittappa (Uncle) and Chitti’s (Aunt’s) house. It was election year. The local TV channels had movie and election news marathon. My cousins and I were glued to TV during the movie runs and played outside during the election runs. Chitti made all kind of fun snacks and desserts … Continue reading Red Rice Dessert.

Advertising Channels 100

Advertising Channels 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JUNE 15, 2016

Got a great campaign idea? Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems. A landing page is hyper-focused and specifically designed […].

Microsite 109

Microsite Personalization Landing Pages Content 109

Vidyard

JUNE 15, 2016

Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for business, today introduced Vidyard Engage – a new suite of tools that extends the power of video beyond marketing to sales, support, customer success and other teams across the organization.

Paid Search Agency 65

Paid Search Agency B2B Sales Video Marketing B2B 65

Kapost

JUNE 15, 2016

If you ask five people to define agile marketing , you’ll probably get five different answers. But the unifying principle of agile—across industries and fields—is prioritizing the right work to make an efficient and quantitative impact, and doing it even better next time. With agile, B2B marketers learn and iterate, moving toward key business objectives.

Planning 58

Planning Work Management B2B Thought Leadership Webinar Metrics 58

SnapApp

JUNE 15, 2016

Everybody loves to laugh, right? We’ve all had that movie, a TV show, a book, or an article that could always make us double over in laughter – for me, that’s The Office. Name any episode from any of the nine seasons that show aired, and I can vividly recall the jokes the characters made and how the episode made me feel. Comedy is powerful. It’s a tool that, when used effectively , can make all the difference in your content marketing campaign.

Copywriting 52

Copywriting Landing Pages Lead Ranking Lead Scoring 52

Vidyard

JUNE 15, 2016

Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for business, today introduced Vidyard Engage – a new suite of tools that extends the power of video beyond marketing to sales, support, customer success and other teams across the organization.

Paid Search Agency 51

Paid Search Agency B2B Sales Video Marketing B2B 51

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KEO Marketing

JUNE 15, 2016

New Guide Delivers Five Advanced Web Design Techniques. Phoenix, AZ. June 15, 2016 – Leading business to business (B2B) marketing agency KEO Marketing is pleased to announce the release of their latest marketer’s guide, “ 5 Strategic Approaches to Website Design and Development for Increased Conversions.”. As technology advances, new web design ideas are brought into the market every year.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 48

Vidyard

JUNE 15, 2016

Send video from Gmail and Outlook and understand the digital body language of viewers. At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to capture and maintain the attention of customers and prospects. Today, we’re excited to introduce Vidyard Engage , a new suite of tools that helps teams create and send video content from Gmail and Outlook as easily as a

Video Marketing 51

Video Marketing Peer-to-peer Business Click Rate 51

SWZD

JUNE 15, 2016

Learn about human-to-human marketing and tips to implement it for your business today in this blog post. You may have heard the term “human-to-human marketing” (H2H) thrown around lately. It is often seen as the meeting of B2B and B2C or a one-size-fits-all-marketing efforts tactic. But what is it really and how should you use it?

B2B Marketing 48

B2B Marketing B2B Leads Lead 48

Sprout Social

JUNE 15, 2016

Sprout’s Facebook Pages Report has experienced a major redesign to include an abundance of new data. Our new report enables users to analyze message volume, engagement, paid activity and audience demographics across one or more Pages through our Facebook Analytics tools. What’s New? The new Facebook Pages Report includes analytics that span the social marketing spectrum and provides marketers with deeper insights into a brand’s Facebook strategy.

Facebook 51

Facebook Comparison Demographics Stats 51

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JUNE 15, 2016

No matter the industry, marketing professionals know that appealing to the “buyer” (donor, client, member) takes a whole lot more than a snazzy logo and nice website. Especially for nonprofits , one of the best ways to attract and engag e audiences is with compelling stories. Data-driven statistics and reports are great tools to use when discussing the results of a project, but if you want to mobilize an army of donors, members, and volunteers, then you need something that forms a deeper connect

Peer-to-peer 40

Peer-to-peer Urgency Marketing Demographics Advertising Agencies 40

Sprout Social

JUNE 15, 2016

Se ha realizado una modificación significativa del informe de páginas de Facebook de Sprout y ahora incluye una gran cantidad de datos nuevos. El nuevo informe permite a los usuarios analizar el volumen del mensaje, la participación, la actividad pagada y la demografía de la audiencia en una o más Páginas a través de las herramientas de Facebook Analytics.

Facebook 42

Facebook Video Marketing Social Marketing Twitter 42

DivvyHQ

JUNE 15, 2016

At the center of a marketing team, there is generally a person (or small group of people) who manages the flow of content. Topics, assignments and due dates are just a few of the many details to master. The people who manage those details are like Air Traffic Controllers for content. They need a system for communicating efficiently to track idea “arrivals” and content publishing “departures” — as well as delays, changes and aborted campaign takeoffs/landings!

Customer Satisfaction 40

Customer Satisfaction Content Work Management Guidelines 40

Sprout Social

JUNE 15, 2016

O relatório Páginas do Facebook, oferecido pelo Sprout, foi remodelado para incluir uma quantidade de dados bem maior. Nosso relatório permite que os usuários analisem o volume de mensagens, engajamento, atividade paga e demografia do público-alvo em uma ou mais páginas utilizando nossas ferramentas de Analíticas do Facebook. O que há de novo? O novo relatório Páginas do Facebook inclui analíticas que abrangem o espectro de marketing social e oferece aos comerciantes insights mais aprofundados r

Facebook 40

Facebook ROI Twitter Social Marketing 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

E-Spirit

JUNE 15, 2016

Last week brought news of several acquisitions surrounding companies that are positioning themselves as customer engagement platforms, most notably the Salesforce acquisition of Demandware.

Acquisitions 40

Acquisitions Content Positioning Companies 40

Hubspot

JUNE 15, 2016

Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook! That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo. There's no question that social media has changed the way buyers shop and learn about new products and services.

Social Media 39

Social Media Class Media Marketing & Strategy 39

DiscoverOrg

JUNE 15, 2016

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Customer Surveys 170

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 170

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 156

Lead Management Work Management Marketing Management Sales Qualified Leads 156

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Contently

JUNE 15, 2016

Last year, I came across an unassuming job posting for a brand journalist. The position called for working remotely and would focus on growing traffic “through remarkable content.” All I had to do was upload a résumé and include a sample of “authoritatively styled” writing on the winning subject of “how to create a sales team.” Why not?

Branding 96

Branding Brand Identity Skype Eye-Tracking 96

Adobe Experience Cloud Blog

JUNE 15, 2016

Author: Hally Pinaud If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. The jokes are spot-on in this moment when it seems like everyone’s trying to live up to the old Facebook motto: “Move fast and break things.” I’ve done my time at a start-up. They do move fast, and you have to be ready to persevere, push boundaries, and yes, pivot.

Work Management 76

Work Management Marketing Automation Services Marketing Management Lead Ranking 76

Contently

JUNE 15, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. When President Obama signed the Affordable Care Act (ACA) on March 23, 2010, it became a turning point in American health care. The federal statute established a shared responsibility between the government, employers, and individuals to ensure that Americans would have access to affordable and high-quality health insurance.

Work Management 86

Work Management Marketing Management Television marketing Content 86

Hinge Marketing

JUNE 15, 2016

Ever wonder why we pay a lot of attention to website design. The answer can be found in a single statistic: 80.8% of professional services buyers check out your website—before they do anything else. With a numbers like that, your website should be your highest performing business development asset. Unfortunately, for most professional services firms, it is not.

Design 48

Design Marketing Websites B2B Sales Qualified Leads 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ActiveDEMAND

JUNE 15, 2016

Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. First, let us ask you this: Have you lost touch with your contacts?

Lead Nurturing 40

Lead Nurturing Personalization Lead Ranking Lead Scoring 40

Hubspot

JUNE 15, 2016

In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results. A few weeks later, we saw the number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.

eCommerce 42

eCommerce Mobile Marketing Search Marketing Google 42