Mon.Jul 12, 2021

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How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)

Content Marketing Institute

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading → The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?

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How to Speed Up Your Content Review Process & Master Marketing Compliance

Contently

“Investment banking is just glorified content marketing.” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Chen’s right. Everyone in finance wants help, whether they’re a first-time trader or a Wall Street pro. They want new data, better data, and superior advice.

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Why, When, and How to Bring in Your CEO to Close a Deal

Zoominfo

Imagine your sales team is extremely close to signing an important deal with a prospect. Everyone’s anxious to get the contract signed and the gong in the corner of the office is ready to bang. But then, unexpectedly, the buyer pushes back, not sure if this is the best time. At that moment, with revenue in the balance, the team has to convince the prospect that your product is indeed the right fit and that this soon-to-be customer is a priority.

Zoominfo 246
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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25 Facts on Using Video in Social Media Marketing

Vidyard

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

More Trending

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4 Effective Ecommerce Link Building Strategies via @sejournal, @_kevinrowe

Search Engine Journal

Link building for your ecommerce site can be a challenge, but it's worth the effort. Use these 4 strategies, and watch your site thrive. The post 4 Effective Ecommerce Link Building Strategies appeared first on Search Engine Journal.

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?

Zoominfo 130
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Data Privacy Compliance as Competitive Advantage

Biznology

It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM requirements. These were technology issues, not business issues. Even in industries like financial services, pharmaceuticals, and the law, where regulation has long required additional attention, the regulations tended to be far less broad than they are today.

Privacy 104
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How to Use ZoomInfo Webhooks to Enrich Customer Data

Zoominfo

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Crowdsourcing the most important metric in marketing

Martech

Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”. He received over 160 responses and counting, and there was a big consensus behind revenue. Other answers included “connection to your brand and business” (Karen Steele, CMO, Near), but most respondents were heavily focused on what would once have looked like sales goals.

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What Is a Futurist? How to Create a Forecast for Your Business

ClearVoice

What is a futurist? A futurist is a kind of social scientist who advises brands about the potential shape of the future. This may include trends, likely opportunities, and changes coming down the pike. The purpose is to help companies prepare to take advantage of the potential opportunities and avoid possible threats. . If you want to succeed in your business, you’ll need to do more than simply respond to existing trends.

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The Complete Guide to Domain Extensions

The Daily Egg

A domain name points people directly to your website, and the few letters that make up your domain extension can say a lot about your site to visitors. Choosing a suitable domain extension for your site’s purpose and branding can be pivotal to its success. This comprehensive guide explains the purpose of domain extensions, the […]. The post The Complete Guide to Domain Extensions appeared first on The Daily Egg.

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7 Key Metrics to Track When Measuring Your Content Engagement

DivvyHQ

What do you do when your website traffic and search engine rankings are good, but your website (in general) just doesn't seem to be performing? Your conversions are flat. Your bounce rate is high. You're stumped. It's time to dig into your engagement metrics.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Best WordPress Booking Plugins Compared

The Daily Egg

After thoroughly researching every well-known WordPress booking plugin, we determined that Bookly PRO is the best for most. Bookly PRO has customizable add-ons, a flexible model for any business type, and is super simple to use. These are the main reasons why it’s the top tool for most people needing a scheduling plugin. The Best […]. The post Best WordPress Booking Plugins Compared appeared first on The Daily Egg.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

Think about shopping for fresh produce. Didn’t you usually shop in-store so you could inspect the goods before buying? But that changed in 2020, right? In addition to buying non-perishable groceries online, you started looking at fresh meat and fish, vegetables and fruit. And yes, that meant a COVID-19-accelerated pivot for traditional fresh produce companies that previously just had to get the goods into stores, prominently displayed, and make sure consumers knew their name.

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Top 10 Digital Marketing & Reporting Tools

SmartBug Media

I’m going to come right out and say it: There are many different types of marketing and even more guiding philosophies. There are somehow even more marketing and reporting tools to help you manage your strategy. Regardless of what type or types of marketing strategies your company employs—digital marketing, social media, search engine optimization (SEO), content marketing, influencer, and so on—there are some fundamental categories of marketing and reporting tools that will help attract, engage,

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#34 Paul Deraval Talks Marketing Reports and the Importance of Knowing Your Customers’ Data

LeadsRX

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found NinjaCat , which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale. In this episode, he talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients t

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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4 FAQ Templates & Examples for a Great FAQ Page

SEMrush

In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for your audience.

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When Revamping a Site Can Negatively Impact Rankings via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains the kinds of website changes that could impact search performance including seeing the site as brand new The post When Revamping a Site Can Negatively Impact Rankings appeared first on Search Engine Journal.

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Our Favorite Singles’ Day Email Marketing Examples and Strategies

Litmus

Day and night. Summer and Winter. Valentine’s Day and Singles’ Day. Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. While Black Friday tends to dominate the end-of-year email sales spotlight in some countries, there’s another holiday to try on for size—Singles’ Day. What is Singles’ Day? Singles’ Day is a shopping holiday for single people to treat themselves —sort of like an “anti-Valentine’s Day.

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Google Affirms the Value of Outreach Link Building via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller expressed approval of asking for links as a link building and promotional strategy. within limits The post Google Affirms the Value of Outreach Link Building appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Top 6 AI Tools for Facebook Ads

Anyword

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. As a result, according to this study , social media comes in fifth for advertising ROI, reflecting the fact that a lot of businesses could do a better job of it.

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Master Dynamic Backlink Management with the Semrush Link Building Suite via @sejournal, @semrush

Search Engine Journal

Here's how Semrush's newly improved link building suite can help you work more efficiently and produce better results. The post Master Dynamic Backlink Management with the Semrush Link Building Suite appeared first on Search Engine Journal.

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Sales Pipeline Radio, Episode 252: Q & A with Carla Johnson @CarlaJohnson

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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5 Ways Rock Star Sales Reps Use Content To Close 50% More New Customers

Square 2 Marketing

Revenue Growth Requires Innovative Approaches To Sales, Too. If you want to see ongoing month-over-month revenue growth at your company, you had better be prepared to start innovating how your sales reps work with prospects. This innovation starts with how sales reps use content. First, consider packing up the product literature and company one-pagers.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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10 reasons to join us at SMX Convert

Martech

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. Join us at SMX Convert , online August 17, for a one-day training experience with the Search Engine Land experts that will equip you with actionable tactics to achieve these critical goals.

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5 Simple Steps to Set Up Video Extensions in Microsoft Ads via @sejournal, @hoffman8

Search Engine Journal

Microsoft Ads' video extensions are officially here and we've got everything you need to know to get started with them. The post 5 Simple Steps to Set Up Video Extensions in Microsoft Ads appeared first on Search Engine Journal.

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Social Media Community Management Tips

Sharpspring

Looking for tips to optimize your brand’s community management for social media? You’ve come to the right place! We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. However, it’s no longer enough to simply post your branded content a few times a week and hope for the best.