Wed.Nov 25, 2020

Know How Companies Are Using Email Automation for Lead Nurturing


Once you get a lead that has recently shown interest in your product or service, your next quintessential step is to nurture the lead. Nurturing the lead at right time is the first step towards conversion. In order to boost conversion rate, marketers are incorporating different marketing strategies.

74% of Marketers Have Made Changes They Will Keep as a Result of COVID-19

KoMarketing Associates

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on.


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How to use bootstrap in WordPress: a quick guide


If you understand the importance of a functional and visually attractive website for your company and have heard of different tools to achieve this result, you certainly are wondering how to use Bootstrap to develop a WordPress theme. Both resources are important for their own reasons.

4 Ways to Stand Out from B2B Competitors Using Digital Marketing

Marketing Insider Group

It can be difficult to stand out from the competition—no matter what industry you’re in. But if you’re looking to differentiate yourself from your competition and attract new clients, you have to be unique.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

The 5 Best Marketing Performance Software


Marketing performance software are tools used to take your Digital Marketing efforts to the next level. Whether they are used for tracking performance or making sure your marketing campaigns reach as many people as possible, these tools are part of a successful Digital Marketing strategy.

More Trending

Earning Your Seat at the Strategy Table: The Must-Have Communication Skills


Getting a seat at the executive table requires strategic leadership and strong communication skills.

As a Marketer, What Are You Most Thankful For?

SmartBug Media

As a marketer — and an "intelligent inbound" marketer at that — I'm thankful for many things: HubSpot's sales and marketing platform. Chrome extensions like GoVideo by Vidyard , SimilarWeb , and Datanyze. Slack's Giphy integration. OK, OK. That last one doesn't actually help me be a better marketer.

Shopify Email Marketing: 7 Apps to Grow and Monetize Your List


Do you have a Shopify store, but you’re struggling to drive more sales or make passive income? Or maybe sales are great, but you’d like to take your business to the next level. In any case, Shopify email marketing is a skill you need to understand to get the most out of your Shopify site.

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Getting to Know GIDI Part 3: How to Implement (a Meaningful) D&I Program


Many corporate leaders still have blind spots when it comes to the obstacles confronting an employee from an underrepresented group. They fail to realize that just having a diversity and inclusion program may not be the end all, be all solution to discrimination. .

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Gratitude and Thankfulness

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. We’re going to taking a break from our regularly scheduled sales and marketing content…. It’s the day before Thanksgiving, one of my favorite holidays!

How Content Leads to Brand Awareness


Every successful small business has to start somewhere. Turning an idea for a product or service into something more requires that you get your brand recognized — which, for many small business owners, is one of the biggest hurdles to overcome.

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How to sell music online and thrive as a musician in 2021


Jump ahead. Why sell your music online? Different types of music to sell online. Where you can sell music online. How to sell your music with ConvertKit Commerce.

Why Triblio is Thankful


2020 has been a year like none other. We’re sure you’re agreeing from the other side of the screen. However, we at Triblio think that this years’ twists and turns made the sweet moments sweeter. As we near the end of 2020 and kick off the holiday season, there’s a lot to be thankful for.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 New Year’s Resolutions for Media Publishers


We can’t get to 2021 fast enough. After one of the craziest years in human history, we’re all eager to close the book on 2020 and start anew. So, in that spirit, November doesn’t seem too early to start planning New Year’s resolutions!

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes.

75 Stop Words That Are Common in SEO & When You Should Use Them


From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you? Research shows that 25% of blog posts are made up of stop words.

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How Are Email Marketers Getting Stuff Done? See Top Trends.


Changing conditions in 2020 prompted all of us to rethink strategy, alter workflows, and reduce budgets. But even with all of that, 78% of email teams said email is important to their company’s success.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Brands Buck History, Give Home-Field Advantage, and More [Examples]

Content Marketing Institute

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology.

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6 Tips and Instagram Video Ad Examples to Help You Create Video Ads That Convert


Instagram is not the new kid on the block anymore. With more than 1 billion monthly active users, the visual focused social network has surpassed Facebook when it comes to young audiences, and it doesn’t seem to stop here.

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5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content


We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best?

Sales and Marketing Alignment - How it Helps Avoid ABM Failure


Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Content Marketing: How to do Keyword Research for SEO

The Brit Agency

Inbound Marketing is all about creating valuable content that has been designed specifically to answer the questions that your prospects have, at the right time within their buyer’s journey.

Sales and Marketing Alignment - How it Helps Avoid ABM Failure


Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B.

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Local Goes Digital this Holiday Season: 32% Increase in Shopping Cart Tech


Social distancing and crowd avoidance have made online shopping more convenient and appealing than ever — and that will likely mean all-time highs for internet spending during the U.S. holiday season.

The Immersive Content Movement: New Ceros Research


Creating relevant and timely content takes a lot of work. Creating relevant, timely and compelling content is even more work. That’s why, in the hustle of everyday life, we sometimes fall into the trap of sticking to our comfort zones. PDFs, PowerPoint presentations, flat experiences.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.