Sun.Aug 18, 2019

Should Brands Still Gate Content? (We Asked the Experts)

Spiralytics

Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now. Content Marketing

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B2B Marketing Trends for 2020

The Lead Agency

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time.

How to Move From a Five-Day Workweek to a Four

ClearVoice

Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years.

How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites

Search Engine Journal

Here are the three key factors to consider when creating an ecommerce content strategy. The post How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites appeared first on Search Engine Journal. Content Marketing Digital Experience

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Lost Lead: How to Easily Win Back B2B Leads

LeadCrunch

Yes, you can recover lost leads and turn them into new sales opportunities. B2B leads go bad all the time for a variety of reasons. Some leads go bad simply because Sales forgot about them. In juggling other prospects in their lead pool, it’s understandable that some great leads can get lost in the shuffle.

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Lost Lead: How to Easily Win Back B2B Leads

LeadCrunch

Yes, you can recover lost leads and turn them into new sales opportunities. B2B leads go bad all the time for a variety of reasons. Some leads go bad simply because Sales forgot about them. In juggling other prospects in their lead pool, it’s understandable that some great leads can get lost in the shuffle.

Spam 60

Transparency Is The New Black for Marketers: It’s Time for Fashion and Cosmetics Brands To Focus In On Supply Chains and Brand Compliance

Martech Advisor

Oracle Retail’s Paul Woodward discusses the new set of standards customers are holding retail marketers to as they demand innovation, traceability and transparency throughout the purchasing journey. There’s an undercurrent of change taking place in retail today. It’s not driven by global trade or technology or even new players disrupting the market.

How to Build a Unicorn Startup: 6 Growth Lessons from Those Who Have Done It

Leadfeeder

Once upon a time, unicorn startups – those valued at $1B or higher – were a rare breed. Today, unicorns aren’t nearly as uncommon as they were a few years ago. For a bit of perspective, consider that there were only 39 companies that fit the newly minted definition in 2013, whereas 47 companies broke the unicorn barrier in 2018 alone.) But does that mean it’s any easier for new startups to achieve the coveted status? Not necessarily.