Sun.Aug 18, 2019

Should Brands Still Gate Content? (We Asked the Experts)

Spiralytics

Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now. Content Marketing

Brand 132

B2B Marketing Trends for 2020

The Lead Agency

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time.

Trends 105

How to Move From a Five-Day Workweek to a Four

ClearVoice

Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years.

B2B Marketing 2020 Trends

The Lead Agency

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Customer Experience and lead generation, yes really

B2B Lead Blog

I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” ” She was already swamped as her inbox filled with cold emails, calls, email sequences and more.

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Lost Lead: How to Easily Win Back B2B Leads

LeadCrunch

Yes, you can recover lost leads and turn them into new sales opportunities. B2B leads go bad all the time for a variety of reasons. Some leads go bad simply because Sales forgot about them. In juggling other prospects in their lead pool, it’s understandable that some great leads can get lost in the shuffle.

Spam 61

Expert Advice on How to Communicate Marketing's Value

B2B Marketing Directions

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging.

CMO 56

Transparency Is The New Black for Marketers: It’s Time for Fashion and Cosmetics Brands To Focus In On Supply Chains and Brand Compliance

Martech Advisor

Oracle Retail’s Paul Woodward discusses the new set of standards customers are holding retail marketers to as they demand innovation, traceability and transparency throughout the purchasing journey. There’s an undercurrent of change taking place in retail today. It’s not driven by global trade or technology or even new players disrupting the market.

How to Build a Unicorn Startup: 6 Growth Lessons from Those Who Have Done It

Leadfeeder

Once upon a time, unicorn startups – those valued at $1B or higher – were a rare breed. Today, unicorns aren’t nearly as uncommon as they were a few years ago. For a bit of perspective, consider that there were only 39 companies that fit the newly minted definition in 2013, whereas 47 companies broke the unicorn barrier in 2018 alone.) But does that mean it’s any easier for new startups to achieve the coveted status? Not necessarily.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.