Sun.Aug 18, 2019

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Should Brands Still Gate Content? (We Asked the Experts)

Spiralytics

Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now.

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Lost Lead: How to Easily Win Back B2B Leads

Rev

Yes, you can recover lost leads and turn them into new sales opportunities. B2B leads go bad all the time for a variety of reasons. Some leads go bad simply because Sales forgot about them. In juggling other prospects in their lead pool, it’s understandable that some great leads can get lost in the shuffle. And by the time they get in touch with them again, these lost leads might be outdated with contact info that’s now bogus, or the prospect has no idea why Sales is contacting them

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How to Move From a Five-Day Workweek to a Four

ClearVoice

Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years. Today, she has a home base in Boston, but continues to travel once to twice a month on assignment for various publications including Travel + Leisure, National Geographic and many others. Every Sunday, she provides curated tips on how to maintain a healthy work and life balance, and how to do it all, no matter what zip code you call home… this week.

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How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites

Search Engine Journal

Here are the three key factors to consider when creating an ecommerce content strategy. The post How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Customer Experience and lead generation, yes really

Markempa

I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” She was already swamped as her inbox filled with cold emails, calls, email sequences and more. She wondered why sellers and marketers weren’t thinking about her experience (even before she expressed interest.

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Transparency Is The New Black for Marketers: It’s Time for Fashion and Cosmetics Brands To Focus In On Supply Chains and Brand Compliance

Martech Advisor

Oracle Retail’s Paul Woodward discusses the new set of standards customers are holding retail marketers to as they demand innovation, traceability and transparency throughout the purchasing journey. There’s an undercurrent of change taking place in retail today. It’s not driven by global trade or technology or even new players disrupting the market.

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B2B Marketing 2020 Trends

The Lead Agency

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers. The B2B buying process has evolved in the last 10 years.

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B2B Marketing Trends for 2020

The Lead Agency

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers. The B2B buying process has evolved in the last 10 years.

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