Sun.Aug 18, 2019

Should Brands Still Gate Content? (We Asked the Experts)


Gated content, freemium offers, content upgrades. Whatever you want to call them, the idea of creating lead magnets and gating them behind a signup form has been a core practice in content marketing for over a decade now. Content Marketing

Brand 133

How to Move From a Five-Day Workweek to a Four


Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years.

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Lost Lead: How to Easily Win Back B2B Leads


Yes, you can recover lost leads and turn them into new sales opportunities. B2B leads go bad all the time for a variety of reasons. Some leads go bad simply because Sales forgot about them. In juggling other prospects in their lead pool, it’s understandable that some great leads can get lost in the shuffle.

Leads 81

B2B Marketing 2020 Trends

The Lead Agency

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time.

Trends 117

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer Experience and lead generation, yes really

B2B Lead Blog

I was interviewing a leader about her recent buying experience, who said, “after I got my title, it was like I became a target.” ” She was already swamped as her inbox filled with cold emails, calls, email sequences and more.

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How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites

Search Engine Journal

Here are the three key factors to consider when creating an ecommerce content strategy. The post How to Create a Content Strategy for Ecommerce Sites via @mirandalmwrites appeared first on Search Engine Journal. Content Marketing Digital Experience

Expert Advice on How to Communicate Marketing's Value

B2B Marketing Directions

In the February 2019 edition of The CMO Survey , senior marketing leaders were asked what marketing leadership activities they find most challenging.

CMO 59

Transparency Is The New Black for Marketers: It’s Time for Fashion and Cosmetics Brands To Focus In On Supply Chains and Brand Compliance

Martech Advisor

Oracle Retail’s Paul Woodward discusses the new set of standards customers are holding retail marketers to as they demand innovation, traceability and transparency throughout the purchasing journey. There’s an undercurrent of change taking place in retail today. It’s not driven by global trade or technology or even new players disrupting the market.

How to Build a Unicorn Startup: 6 Growth Lessons from Those Who Have Done It


Once upon a time, unicorn startups – those valued at $1B or higher – were a rare breed. Today, unicorns aren’t nearly as uncommon as they were a few years ago. For a bit of perspective, consider that there were only 39 companies that fit the newly minted definition in 2013, whereas 47 companies broke the unicorn barrier in 2018 alone.) But does that mean it’s any easier for new startups to achieve the coveted status? Not necessarily.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!