Sat.May 15, 2021

#31 Noz Urbina On Content Marketing and Building Trusted Relationships with Customers


On today’s episode, we have Nas Urbina who is a globally recognized leader in the field of content strategy and customer experience. He literally wrote the book on content strategy for organizations and he walks us through those wining strategies.

B2B Reads: Feeling ‘Salesy’, Team Dynamics, and Self-Perceptions

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.


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How to Improve SEO With User Experience Factors via @sejournal, @martinibuster

Search Engine Journal

Focus on User Experience to meet the needs of searchers. It improves organic search marketing performance, helping websites rank well on the SERPs. The post How to Improve SEO With User Experience Factors appeared first on Search Engine Journal.


Basic Pre-Launch Checklist: 5 Things to Double Check Before Going Live

Altitude Branding

Before you land your first service contract or take your first product order, you owe it to the longevity of your business to double-check your pre-launch plans before even thinking about going live.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Attract Backlinks to Your Law Firm Website via @sejournal, @xandervalencia

Search Engine Journal

Link building is important for Law Firm SEO. Check out 40 tried and true ways to drive links to your law firm website. The post How to Attract Backlinks to Your Law Firm Website appeared first on Search Engine Journal.