Thu.Aug 16, 2018

Attribution: The secret sauce of digital marketing

Biznology

One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities.

Reaping the Value of Long-term Leads

ViewPoint

Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision.

RFP 170

Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists.

Tools 193

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

Search 214

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

36 Rules for Social Media: Optimize your Digital Market Performance

Marketing Insider Group

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).

Rules 184

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

More Trending

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

Click 101

Only B2B - Untitled Article

Only B2B

17 Types of Crazy Leads Generation Methods Marketer spends a lot of their time to generate the leads using whatever resources they have. They run a lot various campaigns. The post appeared first on ONLY B2B. blogs B2B Lead Generation Lead Generation lead generation methods

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Remove the Labels

Televerde

In my past, others perceived me as a smart and talented woman with a drive to take on any challenge that came my way. Technically, these are labels but people consider them as positive qualities and descriptions of character.

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 79

Global ABM Leader Madison Logic Only NYC-Based Martech Company to Achieve 6th Consecutive Inc 5000 Honor

Madison Logic

With Three-Year Revenue Growth of 106 Percent, Madison Logic Earns an Accomplishment Fewer than 6% of Companies Achieved in the List’s 40-Year History NEW YORK, August 15, 2018 – Inc. magazine today revealed Madison Logic as the only New York City-based martech company named to its annual Inc.

List 73

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 78

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The True Value of a Strong B2B Tech Brand Identity System

Golden Spiral

When it comes to marketing your company, the way your brand looks is as important as how your product works. Branding/Positioning

Brand 72

Your Thoughts on Content Marketing: Survey Results

BOP Design

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted.

3 Ways You Sabotage Your Content Tech Search

Content Marketing Institute

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

Eight Rich Content Mistakes Your B2B Tech Company Can't Afford to Make

Golden Spiral

Every inbound and content marketing strategy requires rich content pieces to engage users beyond standard blog content. By definition, rich content pieces are any piece of content that deviates from the standard text and images on a page.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

9 Effective Ways to Outsmart the Facebook Algorithm in 2018

Sprout Social

The Facebook algorithm often feels like a mystery, doesn’t it? Perhaps that’s why Facebook’s recent announcement to push back against branded content in 2018 has so many businesses sweating. In a moment of transparency from Mark Zuckerberg himself, Facebook seemingly laid down the gauntlet against marketers and brands at large. And as a result, brands are rightfully concerned about their organic reach on the platform.

Get Organized for Fall: How to Do a Video Library Audit

Vidyard

August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R.

Case Study: QuickMobile By Cvent Uses Reply Email Mining To Update 75%+ Of Their Database And Add More Than 48,000 New Leads

LeadGnome

I love it when an organization transitions from the painful, manual process of reviewing email replies to the streamlined, automated process using LeadGnome. The results are nothing short of magical! QuickMobile by Cvent is a perfect example of this.

The Case for Email Marketing Metrics: Top 5 Best Practices

Modern B2B Marketing

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

How do you balance the art and science of delivering a personal, relevant message?

Engagio

Marketing has traditionally been viewed as the arts and crafts department. It was a right-brain activity reserved for the Don Drapers of the world who spent their days treating clients to a round of golf, a glass of whiskey and a mesmerizing story.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Integrate

The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects.

6 Steps to B2B Blogging Success

Zoominfo

In 2010, we first discussed the importance of B2B blogging. We wrote, “along with social media platforms, blogs are a fundamental way for B2B companies to communicate with their customers about their products and services.” While this still holds true, a lot has changed in the B2B blogosphere.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different. Actually, goals are directly related to the structure of your PPC campaigns, making them especially important.

PPC 60

When is the Best Time to Post on Social Media? A Guide for B2B Firms

Circle Studio

There is much ambiguity as to when to post on social media. A simple web search makes matters all the more confusing, with many conflicting recommendations. Much of this ambiguity is because the best time to post depends largely on the targeted industry audience and demographics.

Ask the Experts SEO Webinar: More Answers to More Questions

Brightedge

A few weeks ago, BrightEdge did a webinar that was 90% Q&A and we got more questions than we could answer in the hour we had. So we picked out a number of them to answer below. What are the most important technical SEO tactics to check for?

SEO 58

All the Cool Augmented Reality (AR) Things Your iPhone Can Do Right This Minute

Hubspot

Up until recently, augmented reality (AR) has been more of a novel luxury than a genuinely useful tool. Sure, you can catch Pokemon on your phone or use fun Snapchat filters , but other than that, you're likely not using augmented reality in your daily life.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.