Thu.Aug 16, 2018

Attribution: The secret sauce of digital marketing

Biznology

One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities.

Reaping the Value of Long-term Leads

ViewPoint

Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision.

RFP 170

Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists.

Tools 177

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

Search 246

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

More Trending

36 Rules for Social Media: Optimize your Digital Market Performance

Marketing Insider Group

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).

Rules 170

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

Click 105

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

Remove the Labels

Televerde

In my past, others perceived me as a smart and talented woman with a drive to take on any challenge that came my way. Technically, these are labels but people consider them as positive qualities and descriptions of character.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 78

Get out of your head: how to stop thinking & quiet your thoughts

JotForm

The average person thinks 70,000 thoughts per day. Our mind can feel like our best friend — or our worst enemy. It’s our friend when it has a task to fulfill. This sense of purpose streamlines our thinking, making it lucid and focused. It’s our enemy when it’s left unattended. Like a puppy, it’s. Backstage

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 78

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Only B2B - Untitled Article

Only B2B

17 Types of Crazy Leads Generation Methods Marketer spends a lot of their time to generate the leads using whatever resources they have. They run a lot various campaigns. The post appeared first on ONLY B2B. blogs B2B Lead Generation Lead Generation lead generation methods

The Case for Email Marketing Metrics: Top 5 Best Practices

Modern B2B Marketing

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue?

Global ABM Leader Madison Logic Only NYC-Based Martech Company to Achieve 6th Consecutive Inc 5000 Honor

Madison Logic

With Three-Year Revenue Growth of 106 Percent, Madison Logic Earns an Accomplishment Fewer than 6% of Companies Achieved in the List’s 40-Year History NEW YORK, August 15, 2018 – Inc. magazine today revealed Madison Logic as the only New York City-based martech company named to its annual Inc.

List 73

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Get Organized for Fall: How to Do a Video Library Audit

Vidyard

August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Integrate

The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects.

Your Thoughts on Content Marketing: Survey Results

BOP Design

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted.

3 Ways You Sabotage Your Content Tech Search

Content Marketing Institute

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The True Value of a Strong B2B Tech Brand Identity System

Golden Spiral

When it comes to marketing your company, the way your brand looks is as important as how your product works. Branding/Positioning

How do you balance the art and science of delivering a personal, relevant message?

Engagio

Marketing has traditionally been viewed as the arts and crafts department. It was a right-brain activity reserved for the Don Drapers of the world who spent their days treating clients to a round of golf, a glass of whiskey and a mesmerizing story.

Eight Rich Content Mistakes Your B2B Tech Company Can't Afford to Make

Golden Spiral

Every inbound and content marketing strategy requires rich content pieces to engage users beyond standard blog content. By definition, rich content pieces are any piece of content that deviates from the standard text and images on a page.

Ask the Experts SEO Webinar: More Answers to More Questions

Brightedge

A few weeks ago, BrightEdge did a webinar that was 90% Q&A and we got more questions than we could answer in the hour we had. So we picked out a number of them to answer below. What are the most important technical SEO tactics to check for?

SEO 60

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.