Thu.Aug 16, 2018

Attribution: The secret sauce of digital marketing

Biznology

One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities.

Reaping the Value of Long-term Leads

ViewPoint

Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision.

RFP 170

Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists.

Tools 208

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

Search 246

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

36 Rules for Social Media: Optimize your Digital Market Performance

Marketing Insider Group

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).

Rules 199

More Trending

Revving Up Your Credit Union’s Automated Nurture Programs

Act-On

Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it. Credit Unions Lead Nurturing

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

Click 104

The Case for Email Marketing Metrics: Top 5 Best Practices

Modern B2B Marketing

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Remove the Labels

Televerde

In my past, others perceived me as a smart and talented woman with a drive to take on any challenge that came my way. Technically, these are labels but people consider them as positive qualities and descriptions of character.

Only B2B - Untitled Article

Only B2B

17 Types of Crazy Leads Generation Methods Marketer spends a lot of their time to generate the leads using whatever resources they have. They run a lot various campaigns. The post appeared first on ONLY B2B. blogs B2B Lead Generation Lead Generation lead generation methods

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 79

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Get out of your head: how to stop thinking & quiet your thoughts

JotForm

The average person thinks 70,000 thoughts per day. Our mind can feel like our best friend — or our worst enemy. It’s our friend when it has a task to fulfill. This sense of purpose streamlines our thinking, making it lucid and focused. It’s our enemy when it’s left unattended. Like a puppy, it’s. Backstage

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 78

3 Ways You Sabotage Your Content Tech Search

Content Marketing Institute

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Get Organized for Fall: How to Do a Video Library Audit

Vidyard

August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R.

The True Value of a Strong B2B Tech Brand Identity System

Golden Spiral

When it comes to marketing your company, the way your brand looks is as important as how your product works. Branding/Positioning

Brand 67

Your Thoughts on Content Marketing: Survey Results

BOP Design

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Integrate

The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Eight Rich Content Mistakes Your B2B Tech Company Can't Afford to Make

Golden Spiral

Every inbound and content marketing strategy requires rich content pieces to engage users beyond standard blog content. By definition, rich content pieces are any piece of content that deviates from the standard text and images on a page.

How do you balance the art and science of delivering a personal, relevant message?

Engagio

Marketing has traditionally been viewed as the arts and crafts department. It was a right-brain activity reserved for the Don Drapers of the world who spent their days treating clients to a round of golf, a glass of whiskey and a mesmerizing story.

Ask the Experts SEO Webinar: More Answers to More Questions

Brightedge

A few weeks ago, BrightEdge did a webinar that was 90% Q&A and we got more questions than we could answer in the hour we had. So we picked out a number of them to answer below. What are the most important technical SEO tactics to check for?

SEO 60

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different. Actually, goals are directly related to the structure of your PPC campaigns, making them especially important.

PPC 60

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.