Thu.Aug 16, 2018

Attribution: The secret sauce of digital marketing

Biznology

One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities.

Reaping the Value of Long-term Leads

ViewPoint

Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision.

Leads 170

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Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists.

Tools 197

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

Search 246

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

36 Rules for Social Media: Optimize your Digital Market Performance

Marketing Insider Group

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below).

Rules 192

More Trending

Revving Up Your Credit Union’s Automated Nurture Programs

Act-On

Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it. Credit Unions Lead Nurturing

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals.

Click 101

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

Only B2B - Untitled Article

Only B2B

17 Types of Crazy Leads Generation Methods Marketer spends a lot of their time to generate the leads using whatever resources they have. They run a lot various campaigns. The post appeared first on ONLY B2B. blogs B2B Lead Generation Lead Generation lead generation methods

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Remove the Labels

Televerde

In my past, others perceived me as a smart and talented woman with a drive to take on any challenge that came my way. Technically, these are labels but people consider them as positive qualities and descriptions of character.

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 78

The Case for Email Marketing Metrics: Top 5 Best Practices

Marketo

Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue?

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Contently Named to the Inc. 5000 List for the 4th Straight Year

Contently

Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span.

List 78

Get out of your head: how to stop thinking & quiet your thoughts

JotForm

The average person thinks 70,000 thoughts per day. Our mind can feel like our best friend — or our worst enemy. It’s our friend when it has a task to fulfill. This sense of purpose streamlines our thinking, making it lucid and focused. It’s our enemy when it’s left unattended. Like a puppy, it’s. Backstage

Get Organized for Fall: How to Do a Video Library Audit

Vidyard

August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R.

3 Types of Interactive Content to Support B2B Sales Process

SnapApp

It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The True Value of a Strong B2B Tech Brand Identity System

Golden Spiral

When it comes to marketing your company, the way your brand looks is as important as how your product works. Branding/Positioning

Brand 72

When is the Best Time to Post on Social Media? A Guide for B2B Firms

Circle Studio

There is much ambiguity as to when to post on social media. A simple web search makes matters all the more confusing, with many conflicting recommendations. Much of this ambiguity is because the best time to post depends largely on the targeted industry audience and demographics.

Eight Rich Content Mistakes Your B2B Tech Company Can't Afford to Make

Golden Spiral

Every inbound and content marketing strategy requires rich content pieces to engage users beyond standard blog content. By definition, rich content pieces are any piece of content that deviates from the standard text and images on a page.

Your Thoughts on Content Marketing: Survey Results

BOP Design

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV

Integrate

The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects.

3 Ways You Sabotage Your Content Tech Search

Content Marketing Institute

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.

How do you balance the art and science of delivering a personal, relevant message?

Engagio

Marketing has traditionally been viewed as the arts and crafts department. It was a right-brain activity reserved for the Don Drapers of the world who spent their days treating clients to a round of golf, a glass of whiskey and a mesmerizing story.

Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different. Actually, goals are directly related to the structure of your PPC campaigns, making them especially important.

PPC 60

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.