Biznology
AUGUST 16, 2018
One thread that binds my career is top-of-funnel content. I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. I’ve also had a lot of success launching content for the early phases in the customer journey: What some people call the “awareness” or “learning” phases.
ViewPoint
AUGUST 16, 2018
Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every lead they don’t consider hot. Long-term leads often prove to be more valuable than those slated for a short-term decision. It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1.
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Marketing Insider Group
AUGUST 16, 2018
Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations. What Exactly Is Brand Identity? Brand identity refers to the collection […].
KoMarketing Associates
AUGUST 16, 2018
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. From there, they will discover and focus on the most effective ad match-ups. What makes these ads really appealing, however, is that they allow for ads to include an additional headline and description.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 16, 2018
Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are […]. The post 36 Rules for Social Media: Optimize your Digital Market Performance appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
AUGUST 16, 2018
Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? How did they influence sales and opportunities?
Act-On
AUGUST 16, 2018
Now is the time to prepare your holiday season's automated nurture programs, especially for credit unions. Here is how one credit union did it.
Circle Studio
AUGUST 16, 2018
There is much ambiguity as to when to post on social media. A simple web search makes matters all the more confusing, with many conflicting recommendations. Much of this ambiguity is because the best time to post depends largely on the targeted industry audience and demographics. Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts.
Only B2B
AUGUST 16, 2018
17 Types of Crazy Leads Generation Methods Marketer spends a lot of their time to generate the leads using whatever resources they have. They run a lot various campaigns. The post appeared first on ONLY B2B.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Go Beyond SEO
AUGUST 16, 2018
Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different.
Hubspot
AUGUST 16, 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.
JotForm
AUGUST 16, 2018
The average person thinks 70,000 thoughts per day. Our mind can feel like our best friend — or our worst enemy. It’s our friend when it has a task to fulfill. This sense of purpose streamlines our thinking, making it lucid and focused. It’s our enemy when it’s left unattended. Like a puppy, it’s.
Vidyard
AUGUST 16, 2018
August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R. While you’re enjoying these last few slow weeks of summer, why not get a head start on your fall video strategy and do a video library audit?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Go Beyond SEO
AUGUST 16, 2018
Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different.
Televerde
AUGUST 16, 2018
In my past, others perceived me as a smart and talented woman with a drive to take on any challenge that came my way. Technically, these are labels but people consider them as positive qualities and descriptions of character. These perceptions naturally gave me the motivation to live up to those standards. Remove the labels? What labels? I had nothing to worry about.
SnapApp
AUGUST 16, 2018
It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence. The old playbook doesn’t work because B2B buyers’ preferences have shifted dramatically over the past several years.
Contently
AUGUST 16, 2018
Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span. We were trying to define a nascent industry, establishing best practices about building audiences as soon as we figured them out ourselves. The industry has improved so much since then.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Go Beyond SEO
AUGUST 16, 2018
Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different.
Contently
AUGUST 16, 2018
Contently was founded seven years ago, and we started growing by any means necessary. In 2015, Joe Lazauskas, now our director of content strategy, wrote almost 30 e-books in a 12-month span. We were trying to define a nascent industry, establishing best practices about building audiences as soon as we figured them out ourselves. The industry has improved so much since then.
Madison Logic
AUGUST 16, 2018
With Three-Year Revenue Growth of 106 Percent, Madison Logic Earns an Accomplishment Fewer than 6% of Companies Achieved in the List’s 40-Year History NEW YORK, August 15, 2018 – Inc. magazine today revealed Madison Logic as the only New York City-based martech company named to its annual Inc. 5000 list for the sixth straight year. The post Global ABM Leader Madison Logic Only NYC-Based Martech Company to Achieve 6th Consecutive Inc 5000 Honor appeared first on Madison Logic Blog.
SnapApp
AUGUST 16, 2018
It isn’t a secret that the B2B sales process that worked a decade or even five years ago looks very different than how successful sales professionals run their ship today. And you only have to look as far as the saddened faces of your sales development team as they get hung up on time and time again, to see the evidence. The old playbook doesn’t work because B2B buyers’ preferences have shifted dramatically over the past several years.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
AUGUST 16, 2018
Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.
Hubspot
AUGUST 16, 2018
It’s a cliche, but, growing up, my Dad always preached about how there’s no free lunch in life. If you want something valuable, you need to put in the work to earn it -- or spend money to buy it. This timeless notion also applies to getting bitcoins. If you want to get a substantial amount of bitcoins fast, you need to spend money buying them. If you want to get a substantial amount of bitcoins for free, you need to spend a lot of time earning them on websites called bitcoin faucets.
Golden Spiral
AUGUST 16, 2018
Every inbound and content marketing strategy requires rich content pieces to engage users beyond standard blog content. By definition, rich content pieces are any piece of content that deviates from the standard text and images on a page. Options include: videos, webinars, eBooks, white papers , guides in the form of pillar pages , and many more. Most rich content pieces—with the exception of videos and pillar pages—are gated, meaning a website visitor must fill out a form to engage with the con
Hubspot
AUGUST 16, 2018
Up until recently, augmented reality (AR) has been more of a novel luxury than a genuinely useful tool. Sure, you can catch Pokemon on your phone or use fun Snapchat filters , but other than that, you're likely not using augmented reality in your daily life. In September 2017, Apple introduced ARKit in its newest update, iOS 11. ARKit makes it easier for developers to create augmented reality apps, which are now available in the iTunes App Store and elsewhere online.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
BOP Design
AUGUST 16, 2018
B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted. We wanted a high-level view of whether B2B companies are doing content marketing.
Engagio
AUGUST 16, 2018
Marketing has traditionally been viewed as the arts and crafts department. It was a right-brain activity reserved for the Don Drapers of the world who spent their days treating clients to a round of golf, a glass of whiskey and a mesmerizing story. However, the reason I love technology so much is that it allows Mad Men to bring science to the process.
Brightedge
AUGUST 16, 2018
A few weeks ago, BrightEdge did a webinar that was 90% Q&A and we got more questions than we could answer in the hour we had. So we picked out a number of them to answer below. What are the most important technical SEO tactics to check for? Broken links, lack of correct redirect commands, […]. The post Ask the Experts SEO Webinar: More Answers to More Questions appeared first on BrightEdge SEO Blog.
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