B2B Marketing Directions

APRIL 13, 2025

Over the past several months, I've come to believe that we need a new operating model of B2B marketing, one that more accurately reflects how businesspeople actually make buying decisions. My conclusion is based on four proven truths about B2B buying. At any given time, only a small percentage of a company's potential customers are actively engaged in a buying process for products or services like the company provides.

B2B Thought Leadership 62

B2B Thought Leadership B2B Marketing Thought Leadership B2B 62

Single Grain

APRIL 13, 2025

Personalized LinkedIn ads are vital to an account-based marketing (ABM) campaign. Single Grain Marketing uses Karrot.ai to optimize LinkedIn advertising for our clients. What are other ways that businesses can boost their LinkedIn strategy for ABM? Brands can personalize ads and organic posts to complement their ABM strategy. Here are recent success stories where we reinvented our clients ABM campaigns with LinkedIn ads.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Multi-Touch Attribution 52

SocialPilot

APRIL 13, 2025

Whats that one thing your customers trust more than your perfectly crafted homepage, your sleek product photos, or even your money-back guarantee? Its actually a strangers opinion. Yes, you read that right. A random online review by someone halfway across the globe holds more weight than your best sales pitch. In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C.

Display 40

Display Marketing Websites Work Management Click Rate 40

Outgrow

APRIL 13, 2025

Feeling Anxious or Stressed? Take This Mental Health Quiz to Get Personalized Insights & Support! Are you feeling stressed, anxious, or emotionally drained? A mental health quiz can help you assess your well-being and gain personalized insights. Understanding mental health can feel as complex as navigating a maze. With so much information available, figuring out whats relevant to you can be overwhelming.

Outgrow 52

Outgrow Paid Search Agency Personalization Privacy 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding