Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Webbiquity

JULY 11, 2024

Contributed post. Trust is the foundation of any successful business relationship. So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security. 1.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Martech

JULY 11, 2024

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

B2B Marketing 135

B2B Marketing Intent Signal Zoominfo B2B 135

Visitor Queue

JULY 11, 2024

Whether you’re a rookie or a veteran marketer, marketing is always changing and evolving. This is why it’s so important to learn a diverse set of digital marketing skills. The most successful marketers are always looking to improve their skillset, and drive success in your career, campaigns, and overall marketing strategies. From personal and soft […] The post 12 Digital Marketing Skills That You Need to Master appeared first on Visitor Queue Blog | Identify Website Traffic.

Marketing & Strategy 106

Marketing & Strategy Traffic Marketing Marketing Strategy 106

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

Marketing Automation Services 102

Marketing Automation Services Marketing Management SMS Deliverability 102

Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about this, too. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers.

Marketing AI 102

Marketing AI Enterprise Management Multi-Touch Attribution Allocation 102

ScanmarQED

JULY 11, 2024

For years, digital marketing managers have depended on third-party cookies to track user behavior, gauge campaign success and refine their strategies. However, this landscape is changing rapidly. With increasing privacy concerns and major browsers phasing out third-party cookies, traditional Multi-Touch Attribution (MTA) models are encountering significant challenges.

Multi-Touch Attribution 59

Multi-Touch Attribution Privacy Allocation Lead Ranking 59

Martech

JULY 11, 2024

Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations.

Digital Asset Management 83

Digital Asset Management Distribution Mobile Marketing Tagging 83

Salesforce Marketing Cloud

JULY 11, 2024

SWOT (not to be confused with SWAT) can be a game changer for any team, business, or organization that wants to be successful. Oh, you say you want that too? Well then, you just may need a SWOT analysis. A SWOT analysis for a small or medium-sized business ( SMB ) is a powerful but simple process. It gives businesses a clear view of their current position and helps them understand how to be more successful.

SWOT 52

SWOT Small Business Marketing Analysis SMB 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

illumin

JULY 11, 2024

Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. But what is predictive AI and how does it work? Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.

Forecasting 52

Forecasting Advertising Agencies Ad Frequency Enterprise Management 52

Content Marketing Institute

JULY 11, 2024

Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.

Content 130

Content Paid Search Agency Process Companies 130

CMSWire

JULY 11, 2024

Custom and Stock Avatars on TikTok offer endless AI-driven, multi-lingual and personalized content possibilities for influencers and brands to engage audiences. Continue reading.

Personalization 128

Personalization Brand Identity Branding Content 128

Mereo

JULY 11, 2024

In today’s competitive marketplace, successful selling is predicated on becoming a trusted advisor to the buyer, fostering relationships based on trust, credibility and a deep understanding of the buyers’ needs, pains and desires. Embracing this approach transforms the process into a collaborative partnership between the buyer and the seller, where the seller is not just a vendor but a reliable ally in the buyers’ success.

Marketing Management 41

Marketing Management Word of Mouth Sales Qualified Leads Trust Marketing 41

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

CopyBlogger

JULY 11, 2024

Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling. Continue Reading The post 17 AI Content Tools You Need To Try appeared first on Copyblogger.

Tools 113

Tools Content Effectiveness Content Marketing 113

ATAK Interactive

JULY 11, 2024

In our latest discussion, I had the pleasure of sitting down with Annie Birai, better known in the marketing world as the HubSpot Empress. Annie's extensive knowledge and experience with HubSpot made her the perfect person to discuss a topic that has been a point of contention among marketers: gated content. Our conversation delved into the nuances of gated content, the role of AI in shaping its future, and how HubSpot's tools can alleviate some of the common frustrations associated with it.

Content 78

Content Hubspot Marketing & Strategy Marketing Strategy 78

CMSWire

JULY 11, 2024

Business leaders + AI myths = a risky budget cocktail. Take a sip? Continue reading.

Business 74

Business Generation 74

Envy

JULY 11, 2024

Lead generation costs have sky-rocketed ever since we started calculating PPC benchmarks for cybersecurity in 2019. In fact, the costly curve is the reason we started with the benchmarks. They became a sanity to check for ourselves… and our clients.

PPC 71

PPC Advertising Benchmark Lead Generation Cost 71

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

JULY 11, 2024

The biggest merger in Google's history won't go down after all. Continue reading.

Acquisitions 74

Acquisitions Google Hubspot CRM 74

PureB2B

JULY 11, 2024

Learn how DemandScience's data-driven targeting enhances channel marketing with precise audience engagement and increased conversion rates.

Advertising Channels 68

Advertising Channels Conversion Rate Marketing Conversion 68

CMSWire

JULY 11, 2024

We're spending too much on AI for too little return. How CX leaders must adapt. Continue reading.

Spending 72

Spending Marketing 72

SmartBug Media

JULY 11, 2024

Digital communication and AI-driven sales workflows are dominating the modern business landscape. However, technology will never replace the power of a personal connection in nurturing successful business relationships. Trade shows provide a unique opportunity for sales teams to interact face to face with prospects and existing customers, building and strengthening these relationships.

Trade Show 64

Trade Show Lead Capture Hubspot Work Management 64

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Conversica

JULY 11, 2024

The post Engaging Prospective Students with AI: A Game-Changer for Higher Ed Admissions appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Education 52

Education Practices Best Practices 52

Fuld & Company Blog

JULY 11, 2024

Whether you’re a seasoned professional or new to Competitive Intelligence, our series of Essential Skills for Competitive Intelligence Professionals will give you the knowledge and tools you need to excel. This series, presented by Mike Ratcliffe, Chief Knowledge Officer at Fuld, guest lecturer at UC Berkley’s Business School and Competitive Intelligence expert, is designed to equip CI professionals with the essential insights and skills to navigate today’s business landscape.

Ethics 52

Ethics Analysis Profiling Trends 52

Lusha

JULY 11, 2024

Have you ever come across the terms “lead” and “prospect” and wondered what the difference is? In the fast-paced world of sales and marketing, it’s crucial to understand who qualifies as each. This guide will demystify the difference between leads and prospects , providing clear definitions, key distinctions, and strategies for qualifying , nurturing, and ultimately converting them into loyal customers.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 52

Fuld & Company Blog

JULY 11, 2024

In this episode, we focus on the emerging interest in naturally occurring “white hydrogen.” Host Michelle Sachar engages with Fuld’s energy experts Michael Ratcliffe and Rauf Mammadov to explore whether white hydrogen could be the game changer in the search for cost-effective, low-carbon renewable energy sources. They discuss the potential impact of white hydrogen on the market, the role of major oil and gas companies, and the critical factors such as cost, scalability, and geographi

Press 52

Press Cost Trends Search Marketing 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Lusha

JULY 11, 2024

In today’s fiercely competitive business landscape, attracting and converting customers is more challenging than ever. Every company, big or small, is vying for attention in a sea of information. So, how do you cut through the noise and not just attract eyeballs but also turn those viewers into loyal customers? The answer lies in mastering two crucial marketing strategies: demand generation and lead generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Paid Content 52

SendX

JULY 11, 2024

The iGaming industry is one of the fastest-growing and rapidly evolving landscapes in the digital entertainment sector. With a record for cultivating some incredibly rapid technological advancements, causing seismic shifts in regulatory frameworks, and evolving player preferences, this is an industry that is fueled by unending innovation and adaptation.

Trends 221

Trends Marketing 221

Lusha

JULY 11, 2024

In the intricate world of B2B sales and marketing, where precision targeting is paramount, the Ideal Customer Profile (ICP) emerges as your North Star. It’s a meticulously crafted representation of your dream customer, the company that not only needs what you offer but is primed to become a loyal advocate for your brand. Think of it as a detailed portrait, revealing your perfect customer’s demographics, psychographics, behaviors, pain points, and aspirations.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Template Psychographics 52