Martech

APRIL 11, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “ The Revenue Imperative: Overcoming Efficiencies to Maximize Growth (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.

Business 105

Business Customer Surveys Marketing Report Efficiency 105

Hinge Marketing

APRIL 11, 2025

In the last few weeks, we wrote about invisible referrals interest in your services that you either receive and attribute to the wrong source, or arent getting at all because you are not equipped to support the high expectations set by the referral. In this article, we explore the traditional referral. This is the kind that happens when a satisfied client tells someone else about your firm, usually after being asked for a recommendation.

Peer-to-peer 71

Peer-to-peer Advertising Agencies Paid Search Agency Differentiation 71

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

Hubspot 89

Hubspot Enterprise Management Best Practices Work Management 89

Navigate the Channel

APRIL 11, 2025

Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2025 and ones to keep on your radar for 2026. 1. National Hardware Show Held each year in Las Vegas, Nevada, the next National Hardware Show will be in Spring 2026.

Trade Show 65

Trade Show Product Ad Building Conference 65

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Martech

APRIL 11, 2025

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI. Its everywhere, its maturing quickly and its not going to stop. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice.

Enterprise Management 84

Enterprise Management Hubspot Multi-Touch Attribution Work Management 84

Martech

APRIL 11, 2025

Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. Validity’s existing suite of products, including DemandTools, BriteVerify, Everest, Sender Certification and GridBuddy Connect, focuses on CRM data management, email address verification, inbox deliverability and avoiding spam filters.

Validation 72

Validation Optimization Enterprise Management Work Management 72

Salesforce Marketing Cloud

APRIL 11, 2025

In the constantly shifting landscape of customer experience, help portals are critical touchpoints that can empower businesses and their customers or send them spiraling into frustration. Salesforce Help, as an example, has 60 million annual visitors and over 750,000 pieces of content across 18 languages. Thats a lot of information to parse. We knew that Agentforce could make our help portal easier for our customers to use, but the response to our initial implementation of the technology wasnt

Paid Search Agency 60

Paid Search Agency Work Management Click Rate Touchpoints 60

Martech

APRIL 11, 2025

Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentatio

Planning 64

Planning Campaigns Marketing AI Marketing Analytics Tools 64

B2BMarketing.net

APRIL 11, 2025

The canals of Amsterdam provided the backdrop for a gathering unlike any other this spring. On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European ABM Forum. Hosted by B2B Marketing (UK) in collaboration with B2B marketing agency SPOTONVISION , the event offered more than just presentations; it delivered moments of clarity, sparks of inspiration, and some well-earned real talk about where ABM stands today.

Intent Data 59

Intent Data Account Based Marketing ABM Intent 59

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Salesforce Marketing Cloud

APRIL 11, 2025

A growing business is exciting more customers, more revenue, and, of course, more data. While data growth itself isn’t a problem, it can quickly become overwhelming without the right systems in place and lead to higher costs, sluggish systems, and difficulty staying compliant. This is where data archiving becomes vital. By regularly relocating inactive data to a secondary storage environment, organizations can keep their orgs lean and performant, while staying on top of data retention reg

Enterprise Management 56

Enterprise Management Work Management Marketing Management Privacy 56

Single Grain

APRIL 11, 2025

Enterprises face unique challenges when implementing account-based marketing (ABM) strategies on LinkedIn. While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is where Karrot.ai comes in. This is a strategic ABM tool used to create targeted ads on LinkedIn.

Enterprise Management 52

Enterprise Management Account Based Marketing ABM Multi-Touch Attribution 52

Televerde

APRIL 11, 2025

This years Forrester B2B Summit was back in Phoenix, our own backyard, and I was genuinely excited to attend for the first time. It had been years since the event was last held here, and being able to go to such an incredible event without hopping on a plane made it feel that much more special. As someone whos constantly looking to grow, learn, and challenge myself, the Summit delivered in all the right ways.

Forrester 52

Forrester B2B Transparency Statistics 52

Litmus

APRIL 11, 2025

Dear Litmus Community, Today, I’m thrilled to share some momentous news with you: Litmus is being acquired by Validity. This marks an exciting new chapter in our company’s journey, and I couldn’t be more optimistic about what this means for our customers, our community, and the future of email marketing. Our Story Continues When our founders created Litmus in a dorm room 20 years ago, they had a singular mission to empower marketers to do their best email marketing.

Validation 59

Validation Deliverability Acquisitions Paid Search Agency 59

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Lead Forensics

APRIL 11, 2025

By focusing on these warm leads, you can have more productive conversations because you know more about who youre speaking to. It also allows you to build on the existing rapport between your contact and your brand to strengthen your relationship. Ultimately, this means you can close more sales with the same amount of resource. What is Warm Calling?

B2B Sales 52

B2B Sales Cold Calling Sales Qualified Leads B2B 52

Salesforce Marketing Cloud

APRIL 11, 2025

It hasnt even been a year since the AI agent era kicked off in earnest, but its easy to feel like youre already behind the curve. No matter where you are on your agentic journeywhether youre just getting started with your first use case, or still figuring out how an agent can deliver ROIits natural to feel a little FOMO hearing about the sophisticated implementations some enterprises are already deploying in production.

Domain 43

Domain Enterprise Management Ethics Loyalty 43

LeanData

APRIL 11, 2025

See how LeanData and Demandbase team up to turn real-time buyer signals into instant, automated actions that keep revenue flowing. The post Why LeanData & Demandbase Are Better Together for GTM Teams appeared first on LeanData.

DemandBase 52

DemandBase Marketing Analytics Tools Automation Account Based Marketing 52

Valasys

APRIL 11, 2025

Sales prospecting tools are no more than a necessity in today’s business environment because otherwise, companies won’t be able to conduct lead generation at maximum efficiency and increase their conversion rates. These same tools do simple batch follow-ups, automate boring tasks, and give sales fake insights into hot potential leads. Whether you’re using outbound prospecting tools (cold calling, cold emailing, etc), or using some sort of AI-powered platform (automation, teaser

Conversion Rate 40

Conversion Rate Marketing AI Top of Funnel Lead Ranking 40

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Sprout Social

APRIL 11, 2025

These resources explore ways brand in highly regulated industries can thrive on social while following compliance best practices.

Resources 67

Resources Social Media Media Practices 67

CMSWire

APRIL 11, 2025

In a wide-ranging Q&A, Thomas Kurian envisions agentic systems that automate customer journeys, assist support teams and bring smarter AI into interactions. Continue reading.

Google 66

Google Automation Amazon Contacts 66

Sprout Social

APRIL 11, 2025

The road to wellness isnt linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations eyes to the crucial business impact digital and social media marketing can have. Healthcare companies have to educate, understand and regularly communicate with their communities to make an impact.

Social Media 54

Social Media ROI Work Management Media 54

CMSWire

APRIL 11, 2025

Automation drives efficiency, but without the human touch, CX risks falling flat. Balance AI with empathy. Continue reading.

Service 65

Service Efficiency Automation 65

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Bluetext

APRIL 11, 2025

Why Scalability Matters in Modern Marketing As businesses grow, so do the demands on their marketing teams. What worked for a scrappy startup often doesnt hold up as operations scale. Without a scalable marketing framework in place, growth can lead to inefficiency, misalignment, and missed opportunities. Scalability isnt just about handling volumeits about maintaining quality and agility at every stage.

Enterprise Management 26

Enterprise Management Paid Search Agency Business Marketing Automation Services 26

CMSWire

APRIL 11, 2025

From data silos to action: This step-by-step guide shows how to turn forecasts into customer engagement and retention wins. Continue reading.

Analytics 55

Analytics Forecasting Contacts Service 55

Zoominfo

APRIL 11, 2025

Without a steady stream of high-quality B2B sales leads, even the best sales team stalls. But with the rise of AI, decision-makers are often flooded with generic outreach, making it harder to break through the noise and shorten the constantly expanding buying journey. The solution? Sales teams need smarter, more strategic ways to identify, engage, and convert the right sales leads.

Sales Management 130

Sales Management Ideal Customer Profiles Lead Ranking Lead Generation 130