Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am

Conference 91

Conference Cost per Acquisition Ad Frequency ROAS 91

Heinz Marketing

APRIL 16, 2025

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing Marketing is not generally known for consistency. It is a philosophical struggle for me, and I grapple with it on a daily basis. I love the concrete: science, math, operations. Yet in marketing, I find often find myself dealing with systems that are difficult or impossible to quantify. Marketing orchestration provides some answers.

Marketing Analytics Tools 91

Marketing Analytics Tools CMO B2B Thought Leadership Work Management 91

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.

Marketing AI 86

Marketing AI Pricing Price Automation 86

Only B2B

APRIL 16, 2025

B2B customer acquisition has evolved, and so have the challenges. Securing qualified customers to close high-stakes deals is getting harder than ever. Longer sales cycles , larger buying committees, and information overload have made customer acquisition more complex. Overall, conversions and customer trust are at an all-time low. Sales numbers are disappointing.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing Prospects

Martech

APRIL 16, 2025

If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, Its complicated. And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.

Marketing AI 93

Marketing AI Business Correlation Analytics 93

Martech

APRIL 16, 2025

Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.

Organic Leads 91

Organic Leads Marketing Positioning Design 91

Stevens & Tate

APRIL 16, 2025

Creating a marketing strategy doesnt have to be overwhelming. While many businesses struggle with overcomplicated plans, a streamlined approach focusing on clear objectives, customer insights, and practical execution can yield better results. This article explores the key elements of a strong marketing strategy and how expert consulting can simplify the process for long-term success. 1.

Process 63

Process Marketing Strategy Marketing & Strategy Planning 63

Martech

APRIL 16, 2025

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.

Hubspot 72

Hubspot Acquisitions Impressions Search Marketing 72

Navigate the Channel

APRIL 16, 2025

Building product CMOs should consider the need for automation, which can allow information to be provided to the customer in the way the customer prefers. As a building product CMO, there are many pressures associated with the job; however, driving sales always remains a constant. Another constant you may not think about is marketing automation. In the building material industry this includes communication at every level of the channel from distributor to homeowner.

Automation 65

Automation Product Ad Building Marketing Automation Services 65

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

B2B

Martech

APRIL 16, 2025

Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported , 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey.

Barriers 70

Barriers Marketing Management Customer Surveys Budget Programs 70

Salesforce Marketing Cloud

APRIL 16, 2025

Artificial intelligence (AI) is changing the way you grow your startup or small and medium business (SMB) , helping you work smarter, automate tasks, and make data-driven decisions. But with so many different AI models available, how do you know which one is right for your business? Should you use predictive AI to anticipate customer behavior? Generative AI to create content?

Marketing AI 59

Marketing AI Lead Ranking Startups Work Management 59

Stevens & Tate

APRIL 16, 2025

In the digital age, emails have become a primary mode of communication, especially in professional settings. Email opening lines are crucial ; they are the first thing the recipient reads and set the tone for the rest of your message. A well-crafted opening line can make the difference between your email being read or ignored. This blog will explore the best opening lines for an email suitable for different contexts, including formal , polite , professional , business , and friendly scenarios.

Marketing Proposals 55

Marketing Proposals Email Marketing Click Rate Open Rate 55

Orange Owl Blog

APRIL 16, 2025

Unicorn Chronicles Zomato Success Story: 5 Lessons Every Entrepreneur Should Learn Vivek Goel April 16, 2025 Share : Table of Contents Introduction Zomato , one of the most successful unicorns to emerge from India, has fundamentally changed how we eat, discover restaurants, and order food. What started as a small idea by two IIT Delhi graduates in 2008 has evolved into a global food-tech giant, with a valuation of over $13 billion.

Word of Mouth 52

Word of Mouth Marketing AI Marketing Budget Advertising Agencies 52

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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

Lead Forensics

APRIL 16, 2025

What is Conversion Rate? Conversion rate is a calculation that tells you how many visitors on your website perform a specific action. Its typically given as a percentage, so a 2% conversion rate tells you that when 100 people visited your website, 2 of them converted. For B2B websites , this typically measures how often people do things like complete a form, click on your links or buy subscriptions.

Conversion Rate 59

Conversion Rate Conversion Marketing Websites Top of Funnel 59

Directive Agency

APRIL 16, 2025

As marketers, it feels as if weve come to accept that driving results has to take a long time, from content development, to technical SEO, to link building, and more. While all of those are critical to steady growth and are central to our typical SEO engagements, we shouldnt ignore the power of layering on simple but effective low-hanging fruit that can have an immediate impact.

Conversion Rate 52

Conversion Rate Validation Click Rate Case Studies 52

Single Grain

APRIL 16, 2025

The success of any LinkedIn account-based marketing (ABM) campaign is largely determined before the first ad is ever launched. While many marketers focus their attention on campaign execution and optimization, the pre-campaign strategy phase is where the foundation for exceptional results is established. Marketers can significantly improve overall campaign performance by answering simple questions about their target accounts and how they will build their ABM team.

Account Based Marketing 52

Account Based Marketing ABM Multi-Touch Attribution Linkedin 52

Choozle

APRIL 16, 2025

How Resilient Brands Are Winning in a Volatile Market The return of aggressive tariff policy in 2025 is rattling executives across every sector, from manufacturing to retail to media. But while finance teams brace for margin pressure, marketing leaders are making a different kind of move: holding the line on ad spend or even increasing it. Its a strategy grounded in results, not risk.

Brand Identity 57

Brand Identity Branding Advertising Agencies Allocation 57

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing Analytics Tools

Single Grain

APRIL 16, 2025

The LinkedIn advertising landscape is undergoing a profound transformation, driven by rapid advancements in artificial intelligence and machine learning technologies. As we look toward the future, AI-driven innovations will revolutionize how B2B marketers approach Account-Based Marketing (ABM) on the platform. While traditional LinkedIn ABM campaigns have delivered impressive results, the next generation of AI-powered approaches promises to take personalization, efficiency, and performance to un

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Linkedin 52

Valasys

APRIL 16, 2025

Compliance training is one of the most important parts of an organization. It safeguards the organization from potential accidents and heavy fines. Compliance training has always been an essential part of an organizations functioning, and traditionally, it was provided in a one-on-one format where an expert would come and train the employees about the safety measures that they need to take.

Training 40

Training Budget Programs Work Management Ethics 40

SocialPilot

APRIL 16, 2025

Suppose you need a new project management tool. What is the first thing you would do? Would you blindly pick one or go read some reviews online to check what other users are saying? If youre like 86% of B2B buyers , you would do the latter. And this is exactly why we need SaaS review sites. These trusted third-party review platforms are the Yelp of the software world.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Valasys

APRIL 16, 2025

When looking forward to pursuing higher studies in the USA, the selection of an apt education consultancy is make-or-break for your journey. With thousands of schools, a cumbersome admission procedure, visa formalities, and other logistic difficulties, an unbiased and seasoned consultancy can prove very useful. It is because of this that the following-mentioned factors render an educational consultancy the best option to support students to achieve admission in the USA. 1.

Consulting 40

Consulting Education Lead Ranking Lead Scoring 40

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Confessions of a B2B Marketer

APRIL 16, 2025

Alan Gleeson's LinkedIn Alan Gleesons X (formerly Twitter) Contentos LinkedIn Contentos Website AGILITY SaaS B2B Marketing Guide Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?

B2B 52

B2B Business CMO Linkedin 52

Valasys

APRIL 16, 2025

How many times have you opened Instagram and promised yourself that you would spend only two minutes on the app and end up scrolling for hours? Well, most of us are guilty of this. The truth is that social media is extremely addictive, and brands that use this to their advantage achieve great success. However, the competition on Instagram is also more brutal, and brands need to constantly rediscover themselves to be relevant to the changing trends and user opinions.

Trends 40

Trends User-Generated Content Ideal Customer Profiles Marketing & Strategy 40

Ahrefs

APRIL 16, 2025

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesnt mean its the right one to target.

Keywords 77

Keywords SEO 77

CMSWire

APRIL 16, 2025

What happens when immersive tech meets 660 million humans on a spiritual journey? Magicand marketing. Continue reading.

Marketing 59

Marketing Personalization 59

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Zoominfo

Lead Forensics

APRIL 16, 2025

What is Conversion Rate? Conversion rate is a calculation that tells you how many visitors on your website perform a specific action. Its typically given as a percentage, so a 2% conversion rate tells you that when 100 people visited your website, 2 of them converted. For B2B websites , this typically measures how often people do things like complete a form, click on your links or buy subscriptions.

Conversion Rate 52

Conversion Rate Conversion Marketing Websites Top of Funnel 52

Exo B2B

APRIL 16, 2025

You launched one of those B2B Google Ads campaigns for your company, and after three months, still no satisfying results? You’re thinking of shutting it down? Hold on a second. This blog post is here to remind you of a truth too often overlooked: in B2B digital advertising, patience is a strategy. How long does it take for a B2B campaign with Google Ads to start performing?

Paid Content 52

Paid Content Paid Search Agency Ads Google 52

CMSWire

APRIL 16, 2025

Simmons Banks CX leader shares real stories from the frontlines. Continue reading.

Contacts 52

Contacts Customer Satisfaction Customer Surveys Loyalty 52