Content4Demand
OCTOBER 16, 2020
By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. Oftentimes marketers and sales teams take bold lunges to attract customers, whether it be an email, an advertisement, or a cold call—and then we sit back, cross our fingers and hope that our messaging is timely and well-received.
Biznology
OCTOBER 16, 2020
The CEO just announced a new focus on Diversity….now what? The CEO of your company has just announced the company will now be focusing on diversity in the workplace and this is fantastic! But now that they have established it, what do they do? How will they implement better plans or systems for the company to increase diversity and inclusion and get rid of bias in the workplace?
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Adobe Experience Cloud Blog
OCTOBER 16, 2020
Marketing has changed. And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences. . 1. They talk like humans, not like businesses.
Biznology
OCTOBER 16, 2020
Greetings – I hope you, your families and friends continue to be well, safe and healthy! As we start October (when did that happen?), the newsletter resumes. So much has happened over the course of my one month hiatus…2020. Well, what can I say? There continues to be no shortage of surprises or superlatives to attach to this year. There is a fairly eclectic range of material this week for your reading and listening enjoyment.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
OCTOBER 16, 2020
ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.” The UK’s Prime Minister Boris Johnson tweeted the Zoom code to his cabinet meeting to the general public.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 16, 2020
I am thrilled to announce that applications are now open for the 2021 Marketo Engage Champion program. Next year is extra special as it marks the 10-year anniversary since the Marketo Engage Champ ion program was first launched. . The Marketo Engage Champion program represents an elite group of our most advanced Marketo Engage users and brand ambassadors who are Marketo Engage Certified Experts (MCE) and actively share their knowledge and expertise in the Marketing Nation Communi
Heinz Marketing
OCTOBER 16, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries. We polled to see how confident everyone felt going into the 2021 sales year throughout this live event and if they felt prepared in the areas covered during the workshop consistin
Sprout Social
OCTOBER 16, 2020
I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. We’re proud to be listed at #23 alongside the other notable companies mentioned. To determine the ranking for the annual list, Fortune partnered with Great Place to Work® to analyze confidential survey feedback from employees about various elements of their workplace experience.
Content Marketing Institute
OCTOBER 16, 2020
This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up. Continue reading → The post People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap] appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
seo.co
OCTOBER 16, 2020
Marketing Funnels — Table of Contents. + What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. + Creating High-Conversion Content for Each State. + Test Absolutely Everything. + Scale Your Organic Traffic With the Highest Quality Content and Links. Small businesses – and many medium-sized businesses, for that matter – often have very good ideas, well-developed products, and high quality services.
ClearVoice
OCTOBER 16, 2020
Much like working in an office with colleagues, teamlancing isn’t always easy. Whenever you are working with, and thus depending on, other professionals to complete a project, there are bound to be bouts of miscommunication and frustration. Though it’s to be expected, it’s essential to address any and all issues to avoid putting your teamlance operation at risk.
Adobe Experience Cloud Blog
OCTOBER 16, 2020
Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. But I found myself wanting to know more about the personal experience of managing marketing attribution and hear about it straight from individuals in our marketing community.
SmartBug Media
OCTOBER 16, 2020
If you want to fill your senior care facility, marketing to the adult child of prospective residents is an initiative that you can’t ignore. While some seniors are able (and more importantly, willing) to research and find a senior living community for their future, often that responsibility falls on their adult children. Here’s how you can market to the adult child of prospective senior residents.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Exo B2B
OCTOBER 16, 2020
This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. This pandemic changed everything, including not publishing our top 20 this spring. It also changed our work methods and thus, the hierarchy. As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up
Bannersnack
OCTOBER 16, 2020
Social media is more important than ever, and that’s also true for healthcare marketing. The impact social media has on the healthcare industry is huge, becoming a force that can no longer be ignored. Whether you own a clinic, work in the healthcare industry, or are a healthcare marketing specialist, you must have a professional […].
Champion Communications
OCTOBER 16, 2020
Over the last six months, businesses have endured drastic changes due to the pandemic, including us! But despite the whirlwind of constraints the COVID-19 crisis has brought upon our working lives here at Champion, we’ve continued business as usual. We have launched several successful campaigns, reinforced our relationships with our journalist contacts and strengthened our international client relationships.
Hubspot
OCTOBER 16, 2020
In July, nearly 41% of Australia's population was on Instagram. And, with Australia being one of the biggest internet and social media growth regions , its Instagram audiences are likely to keep getting bigger. Yes. No matter what country you're marketing in, Instagram's platform is primed for brand awareness. You might think with growth stats like this, Australian brands are rushing to Instagram.But that's not the case -- many Australian businesses are actually missing out on the opportunities
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
OCTOBER 16, 2020
Are you looking for a WordPress popup plugin to grow your subscribers and customers? Without a doubt, popups are proven to boost onsite conversions. Since there are so many plugins to choose from, it can be overwhelming to find the perfect one for your needs. That’s why we’ve handpicked the top WordPress popup plugins. And, by the end of this post, you’ll discover the best plugin for your website.
Visitor Queue
OCTOBER 16, 2020
Wouldn’t it be nice if you could close every deal, win over every customer… all without having to deal with any sales objections? In a perfect world, prospects would all be itching to buy your offer, pocketbook in hand. In reality, encountering sales objections is part of the game, so it’s best to brush up […]. The post 7 Effective Sales Objections Handling Tactics for 2021 appeared first on Blog Visitor Queue.
ClickZ
OCTOBER 16, 2020
30-second summary: Advanced personalization in emails drastically improves open rate. Personalized email marketing is more efficient and effective. In a study Liveclicker did with The Relevancy Group, it was found that for every $1 spent on advanced personalization in email, you can expect to make around $20. Find out how you can increase transaction rates by six times in our latest Tech Talk with Liveclicker’s, Chief Operating Officer, Kenna Hilburn.
Data Cleaning/CRM Appending
OCTOBER 16, 2020
C-suite executive leaders are high powered people who constantly look for opportunities and solutions that are beneficial to the organization. They focus on the big picture and evaluate every offer in terms of its impact on the enterprise as a whole. Their time is the money that makes the marketing strategies to sell to […]. The post Marketing to C-Suite Executive Leadership appeared first on BizProspex.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Bannerflow
OCTOBER 16, 2020
We are pleased to announce the latest winner of Bannerflow’s quarterly best display campaign competition for 2020. Our competition highlights the very best display campaigns out there, focusing on the use of technology, design, and overall impact of an ad. This quarter’s campaign is a great example of a strong message and animation combining to make something even more powerful.
Only B2B
OCTOBER 16, 2020
Quality Vs Quantity is ever intriguing topic for a debate, and so is for the lead generation. Quality or Quantity, it depends upon your product, brand, industry, and marketing strategy. Whether you are looking for the number of names to fill your CRM systems or targeting the most qualified consumer who is more likely to purchase your product or services.
Outreach
OCTOBER 16, 2020
Sales leaders looking to drive aggressive growth feel a constant pressure to identify initiatives that accelerate pipeline and revenue production. To sustain growth over time, they develop strategies that range from short-term pipeline drivers to longer-term demand creation. When the pressure is on to grow pipeline quickly, sales prospecting often comes up as a top challenge because so many companies face low response rates.
Parse.ly
OCTOBER 16, 2020
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar , and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis , caught up on a webinar focusing on T he Audience Journey and H ow to Craft Content that Drives Actionable Results in today’s digital climate. . Sachin and Jenn called on 30+ years of industry expertise to discuss how content plays a crucial role in the audience journey and how to use it most effectively.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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