Webbiquity
AUGUST 9, 2022
Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Image credit: Jason Goodman on Unsplash.
KoMarketing Associates
AUGUST 9, 2022
It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving str
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Influitive
AUGUST 9, 2022
According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing? To answer that question, we sat down with Amy Bills, the Vice President and Principal Analyst over […].
Search Engine Journal
AUGUST 9, 2022
See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Stevens & Tate
AUGUST 9, 2022
Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. This is referred to as social listening.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
AUGUST 9, 2022
I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading. The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger.
The Daily Egg
AUGUST 9, 2022
We spent many weeks poring over key online marketplace metrics to answer the question of the best online marketplaces to sell products. The post Best Online Marketplaces to Sell Products Compared appeared first on The Daily Egg.
Martech
AUGUST 9, 2022
If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.
Content Marketing Institute
AUGUST 9, 2022
Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
AUGUST 9, 2022
Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.
HG Data
AUGUST 9, 2022
Identifying a $33.2M Security Software Opportunity Within 3 Minutes In this step-by-step video, Matt Mendoza, Account Manager, demonstrates how technology intelligence from HG Insights enabled one of his clients to uncover a $33.2M security software opportunity in the vulnerability management space within EMEA. Experience HG Insights Accelerate your customers time to value with HG Insights’ … The post HG Use Case: Security Software Opportunity appeared first on HG Insights.
Martech
AUGUST 9, 2022
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join experts at MNTN who share performance metrics used to determine the effectiveness of ad channels they’ve tested—whether it’s a new social channel or even Co
Search Engine Journal
AUGUST 9, 2022
Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO & Graphic Design Can Become A Dream Team appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
AUGUST 9, 2022
Conversational AI platform Invoca announced a new integration with Five9, a cloud contact center solution. With this integration, CX-focused businesses who use Five9 will be able to support more intelligent conversations between call agents and customers. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey.
DivvyHQ
AUGUST 9, 2022
Question: What's one thing you can do to improve the productivity of your content creators AND get better quality content out of them? Answer: Start creating and using content briefs. They're a game changer and today's post from guest contributor Jenna Bunnell covers the topic in depth. Read on!
Search Engine Journal
AUGUST 9, 2022
Save time and lower conversion costs with Google Ad Customizers. Here's how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The How & Why appeared first on Search Engine Journal.
Litmus
AUGUST 9, 2022
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email. What is social proof?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
AUGUST 9, 2022
Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.
Liveintent
AUGUST 9, 2022
Brand awareness should be a top priority for marketers. Yes, it’s tempting to focus on performance campaigns that drive conversions and revenue. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel.
Ignite
AUGUST 9, 2022
From larger commission checks and an employee snack bar to free T-shirts and an extra vacation day, there are many ways sales leaders can incentivize employees to create more deals and work more efficiently. And unsurprisingly, some of those strategies are a lot better than others. While each tactic for increased performance has merit, rewards are among the most powerful (and utilized) solutions sales leaders integrate to reach new KPIs and drive more sales.
Benchmark Email
AUGUST 9, 2022
Regarding digital marketing, retailers have myriad options to explore in driving shoppers to take the ultimate action on their eCommerce stores: buying the products they’re offering. But one digital marketing channel that has consistently done the job better than others is good ol’ email. Surprised? Don’t take our word for it. DigitalCommerce360 and Bizzare Insights… The post Study Confirms: Email is Still the Top Marketing Channel appeared first on Benchmark Email.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
AUGUST 9, 2022
Most salespeople aren't born ready to take on the field — with no need for guidance or insight. That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. But training sales reps can be every bit as challenging as it is necessary — so to help you navigate the process, we asked real sales leaders to share some methods they use to bring new salespeople up to speed.
Outgrow
AUGUST 9, 2022
Hey there! Welcome to the Marketer Of The Month blog! . We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Aaron and here’s what we discussed – . 1. Starting out as a webmaster in the early 2000s digital marketing scene. 2. Establishing quantifiable goals as a marketing professional. 3.
OnMessage
AUGUST 9, 2022
“Leaders of companies that made it on the World’s Most Admired Companies list truly understand that organizational purpose drives employees to give their all for their company, colleagues and customers.” — Laura Manson-Smith, Chief Commercial Officer at Korn Ferry Every year Fortune Magazine publishes a list of the “World’s Most Admired Companies.” The list [.].
Valasys
AUGUST 9, 2022
The AI and Machine Learning (ML) industry have been growing rapidly in recent years. The data center industry has also been expanding, which means that many more machines are being turned on at any given time to train these algorithms. Share This Post Shares. The post Analyzing the Carbon Footprint of AI & Machine Learning appeared first on Valasys Media.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
NetLine
AUGUST 9, 2022
Over the past few months, we’ve had the privilege to share our work through a few different outlets, including the world’s top blog for content marketing. . While we’ve shared these publications and features across our social feeds, we wanted to give them some additional love and limelight on our own blog. . NetLine’s Summer 2022 Content Round-Up. It’s always great whenever you’re given the opportunity to write for another platform.
Valasys
AUGUST 9, 2022
After introducing its AI Chatbot BelnderBot 3, the previous week, Meta has started testing this chatbot by allowing the common masses to chat with it. Share This Post Shares. The post Meta Begins Testing Its Latest AI Chatbot BelnderBot 3 appeared first on Valasys Media.
Bannersnack
AUGUST 9, 2022
8 minutes read The more you know about your customers, the more you can offer them exactly what they need. Marketing research can be expensive for some businesses. So what solutions are there to get to know your audience better without spending a fortune? In this webinar, we invited Amanda Natividad, the VP of Marketing at SparkToro, to tell us what audience research is, how to conduct it, and what to do with the information you gather.
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