[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue
US Data Corporation
MAY 20, 2017
[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. Summary. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. About the Client. The client is one of the country’s largest newspaper publishers, operating 24 daily newspapers and 42 weekly newspapers nationwide.
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