Martech
DECEMBER 11, 2024
The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? By exploring both approaches, we’ll delve into the strategic implications and practical considerations for businesses of all sizes.
Marketing Insider Group
DECEMBER 11, 2024
A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testingalso known as split testinginvolves creating two versions of an ad with slight differences to see which one performs better. This method allows advertisers to make data-driven decisions instead of relying on guesswork. The result is more impactful and engaging ads.
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Zoominfo
DECEMBER 11, 2024
Since launching ZoomInfo Copilot six months ago, weve seen the many ways its helped our customers win faster. Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. And Copilot as a product has achieved some remarkable milestones too, like achieving $100+ million in annual contract value (ACV).
Optinmonster
DECEMBER 11, 2024
If youre looking to drive traffic to your website without spending on ads, Facebook is one of the best platforms to explore. With over 3 billion monthly users , it offers massive potential for reaching the right audience organically. The key is understanding how to navigate Facebook’s tools and algorithms effectively. At OptinMonster , weve helped thousands of businesses use digital platforms, including Facebook, to boost traffic and grow their online presence.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
DECEMBER 11, 2024
“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. Every few seconds that an agent saves in documenting the results of the call and every minute saved in gathering data about the customer and bringing it to the agent represents value. Domingos is CTO at Mitel, a half century-old Canadian communications business.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
DECEMBER 11, 2024
Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for businesses aiming to deliver personalized experiences, foster loyalty, and stay competitive. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.
CMSWire
DECEMBER 11, 2024
Agentic AI will revolutionize contact centers. Learn how it will drive business value by giving AI new levels of agency to solve customer challenges.
Martech
DECEMBER 11, 2024
Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
Ahrefs
DECEMBER 11, 2024
Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your clients SEO traffic potential.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
SocialPilot
DECEMBER 11, 2024
Negative reviews can pop up anytime on review sites such as Google Reviews and Yelp or on social media platforms such as Facebook. Dealing with these reviews is a daunting task, especially when most businesses do not know how to respond to negative reviews. However, the important thing to understand is that customers’ negative feedback is not just criticism; it is an opportunity for you.
Stevens & Tate
DECEMBER 11, 2024
Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base. However, its worth remembering that every member of a procurement team is more than just a professionaltheyre also individuals who might be parents, football fans or podcast enthusiasts.
CMSWire
DECEMBER 11, 2024
Learn how personalization becomes a game-changing corporate strategy, breaks silos and builds trust insights from author Dave Edelman. Continue reading.
Only B2B
DECEMBER 11, 2024
The difference between these leads is pretty straightforward. Hot leads are decision-makers ready to make a purchase immediately. Cold leads are aware of your product but arent ready to buy yet. Warm leads fall somewhere in betweenthey may not be able to purchase from you right now or may not want to for specific reasons. These are the types of leads in short.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
DECEMBER 11, 2024
Schema markup is no longer just an SEO tool. Its crucial for AI-driven search and effective content strategy in todays digital landscape. Continue reading.
illumin
DECEMBER 11, 2024
The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season.
CMSWire
DECEMBER 11, 2024
Rising customer expectations demand smarter self-service. Use knowledge management strategically to bridge gaps and deliver seamless, personalized CX. Continue reading.
Inbox Insight
DECEMBER 11, 2024
In the world of B2B marketing, balancing physical and virtual events while staying agile is no easy feat. It takes creativity, adaptability, and a keen understanding of connecting with your audience meaningfully. Listen to this episode now: Or tune in on Apple Podcasts. In this episode of the Demand Bites podcast, were thrilled to welcome Samantha Ranieri, Senior Field Marketing Manager at Brandwatch and Cision.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
RDW Group
DECEMBER 11, 2024
In todays digital-first world, creating a great user experience (UX) is one of the most powerful tools for marketers. With … The post Boost Your Impact: The Power of UX in Marketing appeared first on RDW Group.
Seismic
DECEMBER 11, 2024
Im proud to share that Seismic has been named a winner of the 2024 Aragon Research Innovation Award for Sales Enablement. Its our fifth time winning this award, which recognizes Seismics continued innovation in the enablement technology category. We believe this is a testament to our longstanding leadership and innovation in enablement, and we share this honor with our customers.
Valasys
DECEMBER 11, 2024
Record linkage, the process of combining and deduplicating data from various sources, plays a vital role in ensuring marketers have a unified view of their audience. By eliminating duplicates and inconsistencies, record linkage enhances customer segmentation, enables personalized campaigns, and improves overall marketing effectiveness. In this blog, well explore how leveraging record linkage software like Winpure can transform your marketing strategies, helping you connect with the right audienc
Confessions of a B2B Marketer
DECEMBER 11, 2024
Larry Weidel LinkedIn Larry Weidel on X (Formerly Twitter) Million Dollar Mastermind Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Fame LinkedIn Fame Website Fame Hosting & Distribution Alan Penz Host (mentioned) Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Compan
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
ClearVoice
DECEMBER 11, 2024
Capital markets content can easily be overrun by statistics and tables, with figures flitting over your screen faster than Formula 1 cars fighting it out for a podium finish. But unfortunately, data dumps don’t necessarily equate to content interactions that matter. For capital markets to succeed online, they need to provide content throughout their content syndication network that will want investors to say, “Take my money.” And that requires some finessing.
SalesIntel
DECEMBER 11, 2024
Empowering your sales team with the right tools, processes, and knowledge is no longer optional; its a necessity. This is where a robust sales enablement framework comes into play. A well-structured framework not only streamlines the sales process but also bridges the gap between sales and marketing, enabling teams to work in harmony and drive measurable results.
Digilant
DECEMBER 11, 2024
In our previous blog post, “ Engaging Next Level Executives: Unlocking Opportunities in Higher Ed Advertising “, we explored how experienced professionals seek advanced learning opportunities to stay competitive. Today, we turn to an entirely different but equally compelling group: Retirement Reimaginers. These lifelong learners, often in their 50s, 60s, or beyond, are redefining what retirement looks like by seeking educational opportunities to enrich their lives, build new skills,
Hubspot
DECEMBER 11, 2024
Forecasting can feel like a dark art part science, part intuition, and a dash of hoping for the best. But as businesses face increasing pressure to predict everything from sales targets to inventory needs, relying on gut feelings just doesn't cut it anymore. I've spent weeks talking to forecasting experts, sales leaders, and business owners about how they actually approach forecasting (not just how they're supposed to).
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Mereo
DECEMBER 11, 2024
In the high-stakes world of mergers and acquisitions (M&As), private equity firms often juggle the complexities of aligning diverse goals, integrating teams and merging corporate cultures all while working to keep the revenue engine humming. The margin for error is razor-thin, and sales teams are typically on the frontlines, tasked with delivering results amid the turbulence.
Hubspot
DECEMBER 11, 2024
I have taken my fair share of notes as a senior coordinator (and former assistant and coordinator). For most of my career thus far, Ive taken notes in at least half of the meetings Ive been in. At roughly one page of notes per meeting, 20 meetings a week for five years, thats a lot. Many individuals applying for jobs in this title range may roll their eyes when they view yet another job description stating: "Take notes during meetings to track important discussion points and next steps.
Salesforce Marketing Cloud
DECEMBER 11, 2024
Over the past few decades, we’ve grown Salesforce from a four-person company to one with more than 50,000 employees. I’ve always thought our biggest strength is how we’ve maintained alignment while growing quickly. Success depends on constant communication and complete alignment. We’ve been able to achieve both with the help of a management process I developed a number of years ago called the V2MOM, which stands for: Vision, Values, Methods, Obstacles, and Measures.
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