Sun.Sep 20, 2020

The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Marketing on a Budget: What to keep and what to cut

Why is it that marketing is one of the first things to get cut when budgets tighten? The conception amongst business owners in the B2B sphere is that marketing is the long game, so taking a hiatus from the trouble and expense of capturing lead generation won’t make much difference.

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15 No B.S. CRO Tips to Create Blog Posts That Convert via @alinacbenny

Search Engine Journal

All traffic and no conversions? Not any more. Here are 15 ways to create blog posts that drive website traffic and capture more leads. The post 15 No B.S. CRO Tips to Create Blog Posts That Convert via @alinacbenny appeared first on Search Engine Journal. Content Marketing Digital Experience

Search Intent and SEO: A Quick Guide


Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency ( Brainlabs ), we often find clients on the brink of ranking success.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

What Brand Marketing and Anchovies Have in Common

B2B Marketing Directions

In Italian cooking, anchovies - those salty little fish that usually come in tins or jars - are often added to a variety of sauces and dishes. Many people - including me - don't particularly like anchovies, so I'm tempted to omit them when using a recipe that includes them.