Thu.Aug 22, 2019

change leadership is the marketer’s mandate


how marketers can lead the CX revolution. steve kessen 15-minute read. in brief: CEOs care deeply about customer experience, and forward-thinking marketing leaders can use this to their advantage to drive growth.

Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook


Even though I went to college for creative writing, I love data. In night school, I’d pore over the Football Insider’s Almanac—a bible for football nerds thicker than War and Peace— to inform the $20 bets I’d make on a sketchy offshore betting site.

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Facebook Live: The Holy Grail For Organic Reach

In terms of social media marketing, organic reach is at the top of the food chain. It’s free promotion. So, the potential ROI is massive. But, you have to use the right tools to get really good organic reach on Facebook.

How Marketing Strategy Helps To Engage With Loyal Customers


Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

KoMarketing Associates

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers.

More Trending

3 Critical Mistakes with Employee Engagement and How to Fix Them


Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. Industry thought leaders are now pointing to the employee experience as one of the biggest factors impacting employee engagement. However, it’s no longer enough to “work on” the employee experience.

Portal 139

SearchChat Podcast: The B2B Dog Days of Summer


As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. .

How to Get Sales and Marketing in the Same Kitchen

Content Marketing Institute

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.

Sales 101

5 Incredible Examples of Content Marketing From Banks and the Finance Industry


When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Copernicus Before NASA When Building Your Data Model

Measure Up Marketing

Like so many of my generation, I watched in awe and fascination the historic Apollo lunar landing on July 20, 1969. This event paved the way for future space exploration and the mission symbolized how anything is possible. Since then, we have launched probes to Mars and one to Jupiter.

Build 141

The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience.

Video 93

Manual Optimization vs. AI Optimization for Content Marketing


Content marketing optimization has been done manually for much of its existence. Many have been successful and award winning in this endeavor over the years. Fast forward to today and there’s a new kid on the block – artificial intelligence (AI).

Outsized influence: the size of social media platforms has little to do with their referral traffic

I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The strategist in me wants to understand how trends in social media influence a business’s potential to grow.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

9 Steps To Build Your Lead Generation Marketing Company

Only B2B

When it comes to attracting new prospects, a lot of marketing agencies engage in risky behavior and the worst part is that they don’t even realize it. To build a. The post 9 Steps To Build Your Lead Generation Marketing Company appeared first on ONLY B2B. blogs b2b lead generation marketing strategies

8 Important Things Your Team Wants to Tell You (But Won’t)


Do you have any interest in finding out what your employees and freelancers really think of you? Do you avoid sites like Glassdoor? If you’re in a position of power over other people’s livelihoods, do you secretly (or not-so-secretly) enjoy reminding them of it?

Measuring Marketing Success: Why Revenue Matters More than Leads


A marketer’s fate is often tied to their MQL target. The need to supply great leads for sales is not going away, but is lead volume really the right measure of marketing success? .

Facebook Live vs. YouTube: Which One Increased HubSpot Views by 58%


Video marketing is an undeniably powerful opportunity to reach your target audience -- in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to effectively use social media for real estate

Sprout Social

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. Don’t just take our word for it, either.

How to Measure M&A Success

Hinge Marketing

Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, have simple answers.

Why Workfront Chose Mintigo to Strategically Expand Up Market and Drive More Pipeline


As the martech ecosystem continues to expand in both capabilities and complexity, it’s always interesting to learn why a company chose a particular solution.

“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

5 Best Cold Outreach Templates for LinkedIn


Are you taking full advantage of your LinkedIn network? B2B marketing agencies that are actively trying to pitch their services to new clients have a lot to gain from turning their attention to the professional social site.

5 Reasons You Need Social Intelligence

Digital Marketing World Forum

Social intelligence is the term for how your organization uses valuable data to make informed decisions around your industry, your competition, and your campaigns.

Changing the Way Laboratory Devices are Purchased and Sold, Using 3D Interactive Technology to Configure and Visualize Labs of the Future


This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Marketing Envy

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014 : Source: Google Trends. Part 1: The Why, What, and Why.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!