Thu.Aug 22, 2019

change leadership is the marketer’s mandate


how marketers can lead the CX revolution. steve kessen 15-minute read. in brief: CEOs care deeply about customer experience, and forward-thinking marketing leaders can use this to their advantage to drive growth.

Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook


Even though I went to college for creative writing, I love data. In night school, I’d pore over the Football Insider’s Almanac—a bible for football nerds thicker than War and Peace— to inform the $20 bets I’d make on a sketchy offshore betting site.

Facebook Live: The Holy Grail For Organic Reach

In terms of social media marketing, organic reach is at the top of the food chain. It’s free promotion. So, the potential ROI is massive. But, you have to use the right tools to get really good organic reach on Facebook.

How Marketing Strategy Helps To Engage With Loyal Customers


Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

KoMarketing Associates

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers.

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5 Incredible Examples of Content Marketing From Banks and the Finance Industry


When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way.

3 Critical Mistakes with Employee Engagement and How to Fix Them


Employee engagement is a puzzle many HR managers spend their entire careers trying to solve. Industry thought leaders are now pointing to the employee experience as one of the biggest factors impacting employee engagement. However, it’s no longer enough to “work on” the employee experience.

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SearchChat Podcast: The B2B Dog Days of Summer


As summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. .

Changing the Way Laboratory Devices are Purchased and Sold, Using 3D Interactive Technology to Configure and Visualize Labs of the Future


This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Copernicus Before NASA When Building Your Data Model

Measure Up Marketing

Like so many of my generation, I watched in awe and fascination the historic Apollo lunar landing on July 20, 1969. This event paved the way for future space exploration and the mission symbolized how anything is possible. Since then, we have launched probes to Mars and one to Jupiter.

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The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience.

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How to Get Sales and Marketing in the Same Kitchen

Content Marketing Institute

Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned sales-and-content-marketing strategy from a disparate one.

Outsized influence: the size of social media platforms has little to do with their referral traffic

I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The strategist in me wants to understand how trends in social media influence a business’s potential to grow.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Measuring Marketing Success: Why Revenue Matters More than Leads


A marketer’s fate is often tied to their MQL target. The need to supply great leads for sales is not going away, but is lead volume really the right measure of marketing success? .

5 Reasons You Need Social Intelligence

Digital Marketing World Forum

Social intelligence is the term for how your organization uses valuable data to make informed decisions around your industry, your competition, and your campaigns.

9 Steps To Build Your Lead Generation Marketing Company

Only B2B

When it comes to attracting new prospects, a lot of marketing agencies engage in risky behavior and the worst part is that they don’t even realize it. To build a. The post 9 Steps To Build Your Lead Generation Marketing Company appeared first on ONLY B2B. blogs b2b lead generation marketing strategies

Why Workfront Chose Mintigo to Strategically Expand Up Market and Drive More Pipeline


As the martech ecosystem continues to expand in both capabilities and complexity, it’s always interesting to learn why a company chose a particular solution.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

8 Important Things Your Team Wants to Tell You (But Won’t)


Do you have any interest in finding out what your employees and freelancers really think of you? Do you avoid sites like Glassdoor? If you’re in a position of power over other people’s livelihoods, do you secretly (or not-so-secretly) enjoy reminding them of it?

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4 Tips B2B PR Pros Can Learn from Their B2C Counterparts

SmartBug Media

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How to Use PR to Fuel Recruitment Efforts for B2B Companies

Golden Spiral

The Article in 60 Seconds. The Bureau of Labor Statistics reports unemployment at an all-time low. Amid such a tight labor market, public relations can play a big role in recruitment. Here’s how to keep the recruitment PR plates spinning: Start with Company Culture: Think: "show, not tell.".

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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Marketing Envy

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014 : Source: Google Trends. Part 1: The Why, What, and Why.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

“How I Work”: Julian Lina, Head of Demand Generation and Sales Development at Fond @JulianLina #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

How to Measure M&A Success

Hinge Marketing

Once a merger or acquisition deal is signed and moving forward, how do you measure success? And how long does it take to achieve that success? These are excellent questions — and we hope you are asking them early in the process. They don’t, however, have simple answers.

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies


Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams It shipped over one million smoothies in just one year after launching nationwide in the U.S.

5 Best Cold Outreach Templates for LinkedIn


Are you taking full advantage of your LinkedIn network? B2B marketing agencies that are actively trying to pitch their services to new clients have a lot to gain from turning their attention to the professional social site.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.