DiscoverOrg
MAY 12, 2016
So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. We’re not trying to be gigantic hypocrites, but we are smart enough to recognize that there’s a balance. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books.
Onalytica B2B
MAY 12, 2016
Virtual reality is a computer-generated, immersive reality that provides a user with an artificial sensory experience. Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. Virtual reality has applications in education, health, entertainment, sports, science, telecommunications, military and film, and it is for that very rea
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MAY 12, 2016
Yes, this entire content marketing thing is great. It means that you’ve now got a much better change to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. That is a wonderful opportunity, to say the least. People […]. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group.
Influitive
MAY 12, 2016
Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Although not a new approach, ABM has been given a shot in the arm with the rise of marketing automation—and marketers are taking note.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
MAY 12, 2016
Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated […]. The post How Does AMP Fit Into Your SEO Strategy?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MAY 12, 2016
Businesses put a great deal of thought into the emails they send potential customers. They work hard to craft the perfect message, sometimes even taking pains to make it visually appealing. All too often, this work is done with the desktop experience in mind, despite the fact that more than half of all emails are […]. The post Are Your Emails Responsive?
Writing on the Web
MAY 12, 2016
How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. We really wanted to know how we could best be of service. What we learned is that while business continues to improve for our clients , and many are having tremendous success with their blogs, others had let their blog lag
Marketing Insider Group
MAY 12, 2016
What if your “sales content problem” isn’t the real problem, but a symptom of the problem? Given the role of the sales organization to deliver primary business outcomes — new customer acquisition and profitable revenue growth — if your sales content sucks (technical term in the content business) why would you think your marketing content is any […].
Biznology
MAY 12, 2016
Having been in the field of emerging technologies for many years now, often people ask me “what is next? What will technology look like many years from now?” My answer invariably is: “I don’t know,” when the full honest answer would be “… and nobody else does either.” There is no shortage of theories of what that might be.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Zoominfo
MAY 12, 2016
Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. But a commitment to lifelong learning is just as important; it keeps our minds sharp and gives us a wider perspective of the world outside our own backyards. With that said, here are five of the books and blogs we love. 1. The Sales Development Playbook by Trish Bertuzzi “As you well know, arousing curiosity, generating interest, and getting prospects to open up about their priorities is ab
Convince & Convert
MAY 12, 2016
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic. Use industry disruptions to your advantage.
Adobe Experience Cloud Blog
MAY 12, 2016
Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Our coverage of the event wouldn’t be complete without sharing some of the sessions that offered interesting insights and unique perspectives over the last couple days.
Convince & Convert
MAY 12, 2016
In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Kapost
MAY 12, 2016
Customer experience. It’s the new focus of modern marketers —and the latest in the hot-to-trot topics that everyone’s talking about, but few know how to execute. Here’s the beauty of customer experience: you probably have the people and the content in place, you just need to align all of these disparate pieces. How do you actually do this, and what does it take to deliver a truly high-quality customer experience?
Convince & Convert
MAY 12, 2016
Blogging Through the Sales Funnel. In a scant eight months on the job, Jim managed to pull off a seeming miracle at Booker.com. He transformed 50% leads relative to contracts to nearly 100%. Sales productivity went up 240%, lead volume went up 380%, CPAs were cut by 50%, and they managed to get a net positive churn two months in a row. Impressive, right?
JotForm
MAY 12, 2016
Scholarship application forms are the best way to make sure you’re collecting the information you need from gifted students looking for financial help to achieve their ambitious goals. There’s a lot on the line, so it’s important to do your students and administration justice by dishing out an i.
Convince & Convert
MAY 12, 2016
Blogging Through the Sales Funnel. In a scant eight months on the job, Jim managed to pull off a seeming miracle at Booker.com. He transformed 50% leads relative to contracts to nearly 100%. Sales productivity went up 240%, lead volume went up 380%, CPAs were cut by 50%, and they managed to get a net positive churn two months in a row. Impressive, right?
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SnapApp
MAY 12, 2016
Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great. However, for websites and digital content, bad design can prevent people from even seeing what you have to offer. As crucial as good design is, it can often be neglected when it comes to creating marketing content.
Lead Liaison
MAY 12, 2016
Are you giving away all of your content? Learn what are email gates to convert more visitors. Today, such a large amount of content is available and given away for free that many business owners believe their leads will turn to their competition if they do not give away content. While this line of thinking has become commonplace, it does not take a number of factors into consideration.
Hinge Marketing
MAY 12, 2016
Companies that commit to a content marketing strategy grow up to four times faster and are two times more profitable than other firms, according to our study of online marketing for professional services. At first glance it may not be obvious why content marketing is so effective for generating qualified website leads. Often the criteria applied when you first generate a lead is meant to gauge how “sales ready” the website lead is.
KEO Marketing
MAY 12, 2016
Programmatic advertising is poised to have a record year in 2016. Marketers who want to use highly targeted and relevant ads for maximum results should consider adding digital advertising into their budget. Programmatic will soon become a standard part of every digital ad campaign so if it isn’t already part of your existing strategy, you might want to expand your efforts.
Advertisement
Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Content Standard
MAY 12, 2016
With live video, you never know what’s going to happen next. But what you do know is this: If you don’t tune in, you’ll miss it entirely. Suspense, FOMO, and instantaneousness: These are the ingredients that are fueling the live content trend. Combine them with a heavy dose of mobile technology and social media, and you’ve got yourself a potentially seismic shift in how people communicate and connect with one another.
Brandfolder
MAY 12, 2016
In the past few years, brands have become increasingly reliant on social media as their primary method of customer interaction. While this is an effective way to engage people on.
DivvyHQ
MAY 12, 2016
As a visual supplement to our recent ebook, The Definitive Guide to Planning a New Content Initiative , the Divvy team has created a slideshare presentation that outlines the 10 ingredients that, when combined, make up an ideal recipe for launching successful content marketing programs. If your company is hungry for this, bon appétit! Quick Intro. If you were to walk into the kitchen of a popular restaurant, you’d meet a head chef who has carefully crafted a menu that customers will love.
Integrated B2B
MAY 12, 2016
How often have you read a B2B case story and thought that you’d seen it before, just from another supplier? Same old, same old. I’ve seen it often. You realize that what you’re reading is another product brochure disguised as a customer case story. I was recently involved in what could have been a very interesting story, covering the journey traveled by the company and customer.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
MLT Creative
MAY 12, 2016
Social media is becoming less about the masses and more about personal relationships. The change can be seen in pretty much every social platform. This post covers the rise of what Mark Schaefer has dubbed “private media” and how it is changing social media. In a recent post and podcast, Mark Schaefer addresses this phenomenon as […].
Integrated B2B
MAY 12, 2016
How often have you read a B2B case story and thought that you’d seen before, just from another supplier. Same old, same old. In reality, what you’re reading is another product brochure disguised as a customer case story. I know I have. I was recently involved in what could have been a very interesting story, covering the journey traveled by the company and customer.
Hubspot
MAY 12, 2016
Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Schools - like any brand or business - need to know who they are, who they're talking to, and what makes them so special. Building your personas is part of this process (you can find free templates for that here ). They're the "who" you're talking to. Much of your message is the substance of what you're saying.
Expert insights. Personalized for you.
166 
Let's personalize your content