Zoominfo

MARCH 7, 2018

Today is International Women’s Day—a day that celebrates the social, economic, cultural, and political achievement of women all over the world. To commemorate International Women’s Day, we thought we’d highlight some of today’s most influential women in business, and share their message of empowerment. From entrepreneurs to CEOs, to engineers, to world-renowned thought leaders– these women are some of the most admired executives and experts in their industries.

Zoominfo 273

Zoominfo Business Opinions Course 273

Marketing Insider Group

MARCH 7, 2018

Whether you sell a one time product or a long term service, customer retention needs to be a top priority. After all, you’ve spent tons of time and money to get people to buy your product, why would you throw all of that away? Every customer becomes a valuable asset to your business, either in […]. The post How to Improve Customer Retention Through Marketing Tactics appeared first on Marketing Insider Group.

Tactics 205

Tactics Marketing & Strategy Marketing Buy 205

ViewPoint

MARCH 7, 2018

6 skills required for active listening. You’d think that the secret to having quality conversations would be being a good talker. But the opposite is true. It’s being a good listener. This is a skill that we teach our associates, who spend their days making dials (80 to 100 a day) and engaging B2B sales prospects on behalf of our clients. If you’re a regular follower of this blog, you know that we have a rigorous hiring process—I maintain that the quality of our people is key to our ability to d

PointClear 159

PointClear B2B Thought Leadership Lead Qualification Thought Leadership 159

Biznology

MARCH 7, 2018

“Okay, I know what we are talking about. I get it.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. You don’t share your positioning statement? Neither did we. Neither do lots of companies.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

MARCH 7, 2018

I will never stop doing my part to make the tech industry more welcoming for women, especially in technical roles. With all of the intense discussion surrounding the subject of equality in the workplace, this is a great time to look at five easy steps you can take right now to make a change for women in tech. At the Oscars on Sunday, March 4, Frances McDormand ended her speech with two powerful words: inclusion rider (take a second to Google it if you haven’t yet.

Thought Leadership 134

Thought Leadership Marketo Top of Funnel Case Studies 134

Only B2B

MARCH 7, 2018

Guide To Choosing The Right Demand Generation Partner For Your Business Needs. If you are reading this, you are thinking of outsourcing demand generation for business this year. Are you expanding your business and need someone to get you a rock-on demand generation strategy? Or you have just realized that outsourcing the damn demand generation process is much cheaper, effective and result oriented.

Demand Generation Agencies 101

Demand Generation Agencies Advertising Agencies Demand Generation Lead Ranking 101

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey. Thirty percent of nonprofit marketers neither agree nor disagree that they can demonstrate that content marketing has increased the number of people helped or served by their organization.

Research 102

Research Content Marketing Planning Work Management 102

Hubspot

MARCH 7, 2018

KPIs for Sales Managers. New Leads/Opportunities. Client Acquisition Rates. Sales Volume by Location. Competitor Pricing. Existing Client Engagement. Employee Satisfaction. Upsell/Cross-Sell Rates. Net Promoter Score (NPS). Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

Outreach

MARCH 7, 2018

Salespeople are basically psychologists, minus the couch. Like Freud and Marx, the success of a salesperson lies in their ability to understand their patients….err, prospects. In order to be successful, salespeople need to understand what motivates their prospects, what turns them off, and what what makes them tick. So how can you as a salesperson better understand and connect with your prospects?

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Wikipedia Validation Order Rules 88

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Albacross

MARCH 7, 2018

Note: This article is the first in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. So you’ve heard about account-based marketing and want to know if it can boost your business? We’ve got you covered. In this article we’re going to set out a simple definition of account-based marketing and help you figure out if it’s right for you.

Account Based Marketing 68

Account Based Marketing Allocation Top of Funnel Paid Search Agency 68

Hubspot

MARCH 7, 2018

In the search for top talent, every recruiter prefers an informed candidate. Why? Informed candidates make the hiring process easier by asking smarter questions, doing the necessary research on the company, and tailoring their expectations to the role they're applying for. So how can these job-seeking unicorns be spotted? Here are a number of indicators that will show you that you have an informed candidate in your application pipeline -- for more, download the Ultimate Screening Checklist. 1.

High Quality Lead 74

High Quality Lead Resource Management Click Rate Studies 74

JotForm

MARCH 7, 2018

How to make problems your solution “You’re missing the point.” This was not the first dinner with a hopeful startup founder seeking my advice that would come to a point like this. Nor the last. I knew I would have to explain it another way. This time avoiding the phrase ‘passion is irrelevant’.

Startups 64

Startups 64

Hubspot

MARCH 7, 2018

“I’m not comfortable putting my name on this.”. I received this comment once from a colleague at a previous employer, responding to an article I wrote for him under his byline. But when I dug in, I found that his issue with the piece were a few small errors that were easy to fix. Sweeping remarks like “I don’t like it” were common at that job, and they often arrived with little direction by the author for how to revise.

Tips 73

Tips Guidelines Buyer Personas Template 73

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Social Media

The Mx Group

MARCH 7, 2018

I recently returned from the B2B Marketing Exchange, where I hosted a three-hour workshop on operationalizing ABM. During the workshop and subsequent conversations, I received a lot of great input on where marketers are struggling with ABM. It’s clear that 2018 will be a big year for ABM. According to #FlipMyFunnel’s 2017 State of ABM Survey , 81% of respondents adopted ABM in 2017, up from only 49% from the previous year.

Account Based Marketing 63

Account Based Marketing Budget Programs Marketing Automation Services Tactics 63

Golden Spiral

MARCH 7, 2018

The relationship between content and search engine optimization (SEO) is symbiotic: SEO is key to successful content marketing efforts that drive organic traffic. You have to make it possible for your target audience to find your content and, in order to do that, you need SEO. Applying the technical aspects of SEO to the implementation of a broader content marketing strategy will make both tactics more effective.

SEO 59

SEO Marketing & Strategy Content Tactics 59

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. At Boston Content’s Write Now event, marketers and copywriters – and the myriad titles existing betwixt the two – met to gain insight into what it’s like to write right now from folks in similar roles across industries.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Vidyard

MARCH 7, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the incomparable Craig Rosenberg, Chief Analyst and Co-Founder at TOPO. Craig joins us to discuss what’s changing in demand gen, what is and isn’t working in marketing, and his recipe for account-based marketing (ABM) success. What’s changing in demand gen?

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Televerde

MARCH 7, 2018

Sales 3.0 – It’s All About Building Relationships. If you don’t already know this about me, I love sales and I always have. Perhaps it’s the entrepreneur in me, wanting to forge my own path. I’ve been in sales since my early days at IBM. I learned then and still believe that salespeople are really entrepreneurs of their own accounts. They have the ability to create something of their own, with the smartest ones knowing to build a team around them.

Best Practices 63

Best Practices Conference Transparency Education 63

Vidyard

MARCH 7, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the incomparable Craig Rosenberg, Chief Analyst and Co-Founder at TOPO. Craig joins us to discuss what’s changing in demand gen, what is and isn’t working in marketing, and his recipe for account-based marketing (ABM) success. What’s changing in demand gen?

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Account Based Marketing Marketing Qualified Leads 56

Heinz Marketing

MARCH 7, 2018

It’s not a secret loyal customers are good for an organization or brand. With 51% of B2B customers citing they will avoid vendors after a bad customer experience , it’s easy to understand why many executives want to focus on their customer loyalty strategy. But what’s interesting to me is how few companies employ a focused customer retention strategy that truly acknowledges, takes care of and leverages those best customers in a way that measurably accelerates market share and recurring revenue

Marketing & Strategy 52

Marketing & Strategy Top of Funnel Loyalty B2B Thought Leadership 52

JotForm

MARCH 7, 2018

JotForm Cards, launched Feb. 6, is a brand new format option for online forms. It comes with a collection of powerful new features to make your forms friendly and even easier to fill out, resulting in 36% higher conversions.Watch our 30-minute webinar video that provides an overview of JotForm.

Webinar Metrics 48

Webinar Metrics Video Marketing Features Branding 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Canadian Marketing Association

MARCH 7, 2018

by Sue Prigge. I recently sat down with Luxy Thuraisingam and Kristen Keays from the Rogers Business Customer Marketing team at Rogers. Their “Farm to Fork” IoT campaign won in the Digital category in 2017 at the Canadian Marketing Awards. I wanted to get their thoughts on excellence in Digital Marketing. Here are their top five insights and some candid observations.

Multi-Touch Attribution 48

Multi-Touch Attribution Campaigns Multi-Channel Marketing Automation Services 48

Spiralytics

MARCH 7, 2018

One of the things that can confuse a lot of marketers is the rate at which the landscape of digital marketing evolves. However, what they often fail to see is that all that actually changes are the form or the medium of communication between the brand and its audience. The nature of the message and the psychology underneath remain almost completely untouched.

Social Media 48

Social Media Advertising Mediums Media Branding 48

Marketing In Real Life

MARCH 7, 2018

Classified advertising and directory advertising offer an alternative that reaches the same target audience as more costly display advertising. While large, display ads can command attention simply by dominating the page, small classified advertising needs to work much, much harder to get noticed. Often sized at a mere 1/16 of a page or at one column by a couple of inches, these ads face a number of factors working against their success - and ad size is just one factor.

Classified Ads 49

Classified Ads Advertisements Advertising Display 49

Akoonu

MARCH 7, 2018

Listening is arguably one of the most important skills in life. And for sales reps, the ante is even higher. Understanding what prospective buyers are saying— and what they aren’t saying —makes or breaks a sales reps ability to solve problems. But how good of listeners are we? As it turns out, not that great. We spend roughly 60% of our communication time listening but we retain just 25 percent of what we hear.

Planning 40

Planning Opinions Marketing Prospects Intent 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Aberdeen

MARCH 7, 2018

Customer experience standards set by e-commerce giants like Amazon and eBay necessitate the enhancement of order fulfillment processes to ensure customer satisfaction and increase loyalty. While there are reservations about omni-channel’s potential to drive profitability, intelligent omni-channel order management and fulfillment processes are proving to be worthy investments for organizations wishing to meet heightened customer expectations while containing their cost-to-serve.

Fulfillment 40

Fulfillment Customer Satisfaction Class Branding 40

LeanData

MARCH 7, 2018

Opportunity routing capability enables customers to accelerate revenue growth through flexible account-based sales and marketing strategies. SUNNYVALE, Calif., March 7, 2018 – LeanData , the leader in Lead to Account Matching, Routing and Marketing Attribution solutions, today announced enhancements to the LeanData Routing Platform with a new capability: Opportunity Routing.

Enterprise Management 40

Enterprise Management Marketing Qualified Leads Leads Lead 40

EverString

MARCH 7, 2018

The post Why I joined EverString (And other reasons to jump on launching rockets) appeared first on EverString.

Marketing 48

Marketing 48