Contently
OCTOBER 15, 2020
B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post.
Marketing Insider Group
OCTOBER 15, 2020
Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
OCTOBER 15, 2020
Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.
Marketing Insider Group
OCTOBER 15, 2020
It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution. My former SAP colleague Scott Feldman and I proudly delivered the opening keynote at the very first ON24 Webinar World four years ago – now that seems like an eternity ago!
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
OCTOBER 15, 2020
Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Spiralytics
OCTOBER 15, 2020
Any service or retail business will live and die by their reputation. That's why it's so important for e-commerce sites to stay secure. The post A Guide to E-commerce Website Security appeared first on Spiralytics Inc.
Sprout Social
OCTOBER 15, 2020
Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand.
Content Marketing Institute
OCTOBER 15, 2020
The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year. Continue reading → The post 2020 Content Marketing Awards Winners Aspire and Deliver Big Results appeared first on Content Marketing Institute.
Heinz Marketing
OCTOBER 15, 2020
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. We love to feature B2B sales, marketing or business leaders here answering what have become our standard “ How I Work ” questions.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
OCTOBER 15, 2020
Change is constant in any discipline and every industry. As your buyers, market, and products change, so should your content. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.
Net-Results
OCTOBER 15, 2020
I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? What’s your experience that you’d like to share?” I’ll move the question into the coming year: is marketing automation worth it for small businesses in 2021?
Lake One
OCTOBER 15, 2020
Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns. After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Personas. Don’t have them? Make Some.
Hubspot
OCTOBER 15, 2020
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online , this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, rich media ads outperform standard banner ads by 267%.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PFL
OCTOBER 15, 2020
Sales got you down? Apply these 5 sales enablement tips to make your sales reps more efficient, empowered, and successful! The post 5 Best Sales Enablement Tips to Boost Sales Performance appeared first on PFL.
PureB2B
OCTOBER 15, 2020
Whatever approach you take to content marketing, you most likely have the end of goal of qualifying leads. Sometimes it feels like you’re just throwing things at a wall and seeing what sticks. It goes without saying, but there are no absolutes in marketing. So, the question that everyone thinks at one point or another pops up- will my content qualify my leads?
BenchmarkONE
OCTOBER 15, 2020
As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published. After all, so long as their content was serving in some vague way to increase brand awareness and credibility that was enough — right?
Hubspot
OCTOBER 15, 2020
It doesn't matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if it isn't easy for your customers to sign up, it'll all be for nothing. That's why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ConvertKit
OCTOBER 15, 2020
One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2020.
RDW Group
OCTOBER 15, 2020
It’s time to talk about the expiration date on those cookies, and no, we’re not talking about the ones in … The post Who Stole the Cookies from the Internet? appeared first on RDW Group.
SmartBug Media
OCTOBER 15, 2020
Do You Need Marketo’s Revenue Cycle Modeler? Hint: Probably not. You probably don’t need the Revenue Cycle Modeler—yet. But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. What Is the Revenue Cycle Modeler? The Revenue Cycle Modeler (RCM) is a tool that helps Marketo understand and track your Buyer’s Journey.
Square 2 Marketing
OCTOBER 15, 2020
Experiments Produce Better Results Faster – Run These Experiments And Generate More Leads.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
OCTOBER 15, 2020
Whatever approach you take to content marketing, you most likely have the end of goal of qualifying leads. Sometimes it feels like you’re just throwing things at a wall and seeing what sticks. It goes without saying, but there are no absolutes in marketing. So, the question that everyone thinks at one point or another pops up- will my content qualify my leads?
Moz
OCTOBER 15, 2020
Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment.
Hubspot
OCTOBER 15, 2020
Running a retail business feels more complicated today than ever before. To survive in a competitive market, brands must be agile. They also need to make many crucial decisions. Add in a global pandemic and its economic impacts , and success can seem an impossible task. At heart, though, retail remains straightforward. You must provide products that consumers genuinely desire.
Moz
OCTOBER 15, 2020
Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Madison Logic
OCTOBER 15, 2020
Rankings Reflect Customers’ Consistent Success with Digital ABM. NEW YORK, Oct. 15, 2020 /PRNewswire/ — Madison Logic , the leading global digital Account Based Marketing (ABM) platform, was awarded leadership status in multiple categories in the G2 Fall 2020 Grid Report, marking the third consecutive season of high rankings this year. The Fall 2020 G2 report rated Madison Logic as a leader for both Account-Based Advertising and Marketing Account Intelligence.
Lake One
OCTOBER 15, 2020
Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns. After all, 71% of companies who exceed revenue and lead goals have documented personas. Understanding your B2B buyer personas is a vital part of any effective marketing plan. Personas. Don’t have them? Make Some.
GreenRope
OCTOBER 15, 2020
10 Surprising things you didn’t know about Marketing Assistant, Alexis Scott. The newest member to our Marketing team, Alexis loves to assist in bringing ideas and visions to life to share with the world through creative strategy and visuals. Lover of music that moves her soul, unforgettable food, Alexis also loves to find her flow in reading or writing.
Expert insights. Personalized for you.
199 
Let's personalize your content