Thu.Oct 15, 2020

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content has the power to do that.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have.


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Why ZoomInfo is Acquiring Clickagy


Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective.

Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay.

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5 Vanity Metrics Your Marketing Team Should Be Wary Of


For decades vanity metrics have been the guiding light for measuring marketing success – largely because the capabilities didn’t exist to measure closed-loop KPIs. But these vanity metrics are problematic, as they don’t demonstrate a real impact on pipeline lift or customer engagement.

The Complete Guide to an Ongoing Content Marketing Strategy


Change is constant in any discipline and every industry. As your buyers, market, and products change, so should your content. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.

What Should You Be Tracking for Content Marketing ROI?


As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published.

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2020 Content Marketing Awards Winners Aspire and Deliver Big Results

Content Marketing Institute

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Ways to Create New Halloween Content Every Year


Know when to action your Halloween strategy. Content Marketing

What is brand monitoring and why is it important?

Sprout Social

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand.

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ConvertKit’s September 2020 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

3 Results-Producing Experiments Directly From The Square 2 Lab And Our Revenue Scientists

Square 2 Marketing

Experiments Produce Better Results Faster – Run These Experiments And Generate More Leads. video marketing inbound marketing experiments conversational marketing pillar pages

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create Mobile Optins That Get More Leads and Grow Your List


Do you want to create mobile optins for your audience, but you’re not sure how to get the highest conversion rates? Every year, more online consumers visit their favorite stores from their mobile devices. And yet, too many business owners are still only optimizing their optin campaigns for desktops. That leads to poorly designed mobile popups and, ultimately, lower conversion rates.

How to Get Started with Marketo's Revenue Cycle

SmartBug Media

Do You Need Marketo’s Revenue Cycle Modeler? Hint: Probably not. You probably don’t need the Revenue Cycle Modeler—yet. But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. What Is the Revenue Cycle Modeler?

Is Marketing Automation worth it for small businesses in 2021?


I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? What’s your experience that you’d like to share?”

A Guide to E-commerce Website Security


Any service or retail business will live and die by their reputation. That's why it's so important for e-commerce sites to stay secure. The post A Guide to E-commerce Website Security appeared first on Spiralytics Inc. E-commerce e-commerce security

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

“How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

Content MQLs. Do They Really Exist?


Whatever approach you take to content marketing, you most likely have the end of goal of qualifying leads. Sometimes it feels like you’re just throwing things at a wall and seeing what sticks. It goes without saying, but there are no absolutes in marketing.

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7 Best Practices for Online Community Moderation

Higher Logic

The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic. Community moderation is a skill, first and foremost. Take these seven steps to effectively moderate your community. The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic.

How Does Technology Increase Workplace Productivity

Altitude Branding

Innovative Technology Solutions is a leading IT services company. The post How Does Technology Increase Workplace Productivity appeared first on Altitude Branding. Digital Branding

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Understanding Your B2B Buyer Persona is the Crux of all Marketing Efforts

Lake One

Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns. After all, 71% of companies who exceed revenue and lead goals have documented personas.

The Beginner's Guide to Rich Media Ads


Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online , this one stood out. It included interesting videos and animation. This was a prime example of rich media ads.

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday


Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.

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The 7 Best Leadpages Alternatives in 2020


It doesn't matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if it isn't easy for your customers to sign up, it'll all be for nothing. That's why you need an effective landing page builder.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.