Thu.Oct 15, 2020

State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content has the power to do that.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay.

Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

What is Content Audit and how to leverage your results by prioritizing the right optimizations


Creating valuable content that delivers true solutions to the public is essential, but Content Marketing goes far beyond that. Sites need to keep up with changes on the internet, the market, and, especially, consumers to stay relevant.

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The Complete Guide to an Ongoing Content Marketing Strategy


Change is constant in any discipline and every industry. As your buyers, market, and products change, so should your content. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.

Why ZoomInfo is Acquiring Clickagy


Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective.

ConvertKit’s September 2020 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

Content Marketing Institute

The top winners of the 2020 Content Marketing Awards were announced this week. Learn about the Project of the Year winner and finalists. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

3 Results-Producing Experiments Directly From The Square 2 Lab And Our Revenue Scientists

Square 2 Marketing

Experiments Produce Better Results Faster – Run These Experiments And Generate More Leads. video marketing inbound marketing experiments conversational marketing pillar pages

Is Marketing Automation worth it for small businesses in 2021?


I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? What’s your experience that you’d like to share?”

What is brand monitoring and why is it important?

Sprout Social

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand.

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How to Create Mobile Optins That Get More Leads and Grow Your List


Do you want to create mobile optins for your audience, but you’re not sure how to get the highest conversion rates? Every year, more online consumers visit their favorite stores from their mobile devices. And yet, too many business owners are still only optimizing their optin campaigns for desktops. That leads to poorly designed mobile popups and, ultimately, lower conversion rates.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content MQLs. Do They Really Exist?


Whatever approach you take to content marketing, you most likely have the end of goal of qualifying leads. Sometimes it feels like you’re just throwing things at a wall and seeing what sticks. It goes without saying, but there are no absolutes in marketing.

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7 Best Practices for Online Community Moderation

Higher Logic

The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic. Community moderation is a skill, first and foremost. Take these seven steps to effectively moderate your community. The post 7 Best Practices for Online Community Moderation appeared first on Higher Logic.

“How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

What Should You Be Tracking for Content Marketing ROI?


As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Get Started with Marketo's Revenue Cycle

SmartBug Media

Do You Need Marketo’s Revenue Cycle Modeler? Hint: Probably not. You probably don’t need the Revenue Cycle Modeler—yet. But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. What Is the Revenue Cycle Modeler?

Why Understanding Your B2B Buyer Persona is the Crux of all Marketing Efforts

Lake One

Do you fully understand your B2B buyer personas? If not, you could be missing out on some serious opportunities in your marketing campaigns. After all, 71% of companies who exceed revenue and lead goals have documented personas.

The Beginner's Guide to Rich Media Ads


Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online , this one stood out. It included interesting videos and animation. This was a prime example of rich media ads.

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6 Ways to Create New Halloween Content Every Year


Know when to action your Halloween strategy. Content Marketing

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The 7 Best Leadpages Alternatives in 2020


It doesn't matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if it isn't easy for your customers to sign up, it'll all be for nothing. That's why you need an effective landing page builder.

10 Surprising things you didn’t know about Marketing Assistant, Alexis Scott


10 Surprising things you didn’t know about Marketing Assistant, Alexis Scott. The newest member to our Marketing team, Alexis loves to assist in bringing ideas and visions to life to share with the world through creative strategy and visuals.

Hire a Financial Services Writer: 11 Experts for Any Content Marketing Budget


As our economy changes, so does the financial landscape.

What is Omnichannel Marketing?


In the ever-evolving world of digital advertising, new terminology is popping up left and right. As advertisers, it’s our job to stay up to date with these new solutions and how best to implement them into our digital media plans.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.