Sun.Sep 22, 2019

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A Guide to On-Page SEO for Ecommerce Websites via @grybniak

Search Engine Journal

These are the most significant factors for improving on-page SEO for ecommerce websites and winning valuable organic traffic. The post A Guide to On-Page SEO for Ecommerce Websites via @grybniak appeared first on Search Engine Journal.

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9 Hilarious Marketing Memes to Brighten Your Day

Spiralytics

Want to know how we cope and stay sane amidst all the client requests and workloads we handle on the daily? Memes. Lots of funny marketing memes, most of which we customize for kicks.

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Sheena’s App of the Week: DateTime

Heinz Marketing

By Sheena McKinney , Executive Assistant to Matt Heinz, President of Heinz Marketing. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. . No, this is not a dating app for finding your special someone.

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What’s The One “Unscalable” Secret Every Startup CEO Needs to Know?

Leadspace

What’s the most important piece of advice every CEO needs to know — especially if they’re running a growing startup? Watch the video below to hear Leadspace CEO Doug Bewsher discuss this and much more on SaaS AdLab Podcast. Hint: ironically, this tip is not scalable — but that’s the beauty of it! (If you’re too curious to watch the whole thing, just fast-forward to the 20 minute mark.).

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Winning Marketing Plays to Execute Before the Clock Runs Out on 2019

DealSignal

If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game…in track, we pour on the juice in the last 10 meters of a 100 meter sprint, push ourselves with every muscle, and lean into the tape at the finish line. In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle.

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The Power and Peril of Performance Metrics

B2B Marketing Directions

Measuring performance has been a major feature of the business landscape ever since double entry accounting made its appearance in the 14th or 15th century. "You can't manage what you can't measure" is one of the most widely-repeated cliches in the business world, and it's been an article of faith for several generations of executives and managers. It's easy to understand why business leaders view performance measurement as critical for effective management.

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5 Winning Marketing Plays to Execute Before the Clock Runs Out

DealSignal

If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game…in track, we pour on the juice in the last 10 meters of a 100 meter sprint, push ourselves with every muscle, and lean into the tape at the finish line. In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle.

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Study: What Are HubSpot Email Subscriptions Being Used For?

The Brit Agency

The internet has an incredible amount of information on how to get subscribers, but not so much on what to send those subscribers. As a result, HubSpot has released a new study that looks at where email subscriptions fit into the bigger Inbound communication story, and what success with subscriptions really looks like.

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Marketing Plays: 5 Essential Strategies to Execute before the Clock Runs Out

DealSignal

If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game. In track, we pour on the juice in the last 10 meters of a 100 meter sprint, push ourselves with every muscle, and lean into the tape at the finish line. In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! — can’t see into the future?

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New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins

Moz

Posted by KristinTynski Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! — can’t see into the future?

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Building A Content Marketing Funnel To Fuel Your Sales

Belkins

Whenever our team discusses B2B content marketing , we split into two opposing camps: the “Just SEO” camp and the “Content Strategy” camp. The first camp considers content strategies irrelevant and unnecessary, emphasizing the importance of search engine optimization and keywords. In their opinion, getting to the first page of search results is the only way to secure popularity and visibility.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Marketing Database Health Analytics – A Gold Mine

B2B Marketing Analytics

We all are customers. Every single day we are making purchasing decisions whether they are related to work or our personal lives. Our buying decisions are influenced by the marketing campaigns from companies trying to engage with us. The relevance and the context of these marketing campaigns create the customer experience, which influences the buying decision to a very large extent.