SnapApp
MAY 25, 2018
When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen?
Biznology
MAY 25, 2018
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.
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Marketing Insider Group
MAY 25, 2018
For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. The book […].
Onalytica B2B
MAY 25, 2018
Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain. Bio: Carme Artigas is the co-Founder and CEO at Synergic Partners, a company that specializes in Big Data that was acquired by Telefónica in 2015. Carme Artigas has more than 20 years of experience in first line management.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
MAY 25, 2018
LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. It is hard to know for sure if that is due to all these new features, but their impact is hard to deny.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ontraport
MAY 25, 2018
These successful membership sites share their best strategies. Get expert input, ideas and solutions for building your membership site. The post Membership Site Owners Share Their Best Advice appeared first on The ONTRAPORT Blog.
Only B2B
MAY 25, 2018
How B2B Companies (like us) use Social Media You: I want to invest in a B2B SaaS product to handle invoicing Me: I saw a Tweet by XYZ. The post appeared first on ONLY B2B.
Hubspot
MAY 25, 2018
Best Bluetooth Headsets. Jabra Steel. Jabra Motion. Plantronics Voyager 5200. Plantronics Voyager Focus UC. VXi BlueParrott B450-XT. Plantronics M55. Motorola Boom2+ Headset. Plantronics Voyager Edge. Plantronics Voyager Legend. LG Tone Free Headset. Samsung Level U Pro. Sennheiser Presence UC. Jabra Wave. Jabra Stealth. A salesperson’s right arm? It might be their Bluetooth headset.
Kapost
MAY 25, 2018
Thirty million Americans struggle with basic reading tasks. That’s about 10% of the U.S. population. I have no idea what the statistics are for people who struggle with writing, so. The post Marketing Writing Tips: 3 Ways to Improve Audience Engagement appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 25, 2018
Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience. However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags.
Conversica
MAY 25, 2018
Conversion rate optimization (CRO) marketing has become a hot topic in the marketing community. However, there’s still a great deal of misunderstanding about what it means and how it can help your company. Read on to learn what CRO marketing is, why it matters, and ways in which you can incorporate it into your marketing arsenal. What Is CRO Marketing?
RebelMouse
MAY 25, 2018
More than half of the traffic on the open web comes from mobile, so it’s important to spend a lot of time and effort on making sure your website offers a rich user experience on mobile devices. The biggest factor to consider to ensure your site is mobile friendly is. performance. In fact, Google has strict guidelines to determine whether or not a site is mobile friendly.
Semcasting
MAY 25, 2018
Dealer Marketing Solution Highlight in. SmartTarget Conquest is Semcasting’s highly targeted marketing solution that attracts brand new High-Lifetime Value (HLV) customers to your dealership. These HLV customers not only have the ability to purchase a vehicle, but have a propensity to service their vehicles with your dealership in the future.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
MLT Creative
MAY 25, 2018
I’m asking you this question with the belief that most marketers should carefully craft their plan. That’s not to say there aren’t plenty of established templates and tools for building your marketing program but those will only take you so far. And you might be headed in the wrong direction. As a partner in a […]. The post Factory-Processed or Custom-Crafted: Which Approach is Best for Your B2B Marketing Strategy and Website?
Versium
MAY 25, 2018
The post Insights Success 10 Best Performing Big Data Solution Providers: Versium Powering Data Intelligence appeared first on Versium Analytics Inc.
Golden Spiral
MAY 25, 2018
Every piece of content you develop is ultimately designed to do one thing: create a click. You want every blog article, video, piece of gated content, and social media post to convert. Plus, you want your number of leads to keep increasing. Let me ask you a question: how’s your lead-to-MQL ratio?
Ontraport
MAY 25, 2018
ONTRAPORT’s engineering team upgraded tracked link features to help users make better decisions with actionable data. We also made the experience of sharing campaigns, landing pages, ONTRAforms and ONTRAmail smoother and prettier. The post Tracked Link Features Upgraded appeared first on The ONTRAPORT Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
RebelMouse
MAY 25, 2018
The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Since then, fast mobile experiences have been a priority both on sites and on the platforms. 2015 also brought about the rise of preloaded pages in the form of Facebook Instant Articles and Google AMP.
thePoint
MAY 25, 2018
Chapter 3: Defining What Success Will Look Like. For a smaller marketing department, it is even more crucial to create and implement a plan quickly to inspire confidence, expand your budget, and grow your marketing investments and success for the company. You can’t hide behind much when it’s just you. Amazingly, I have discovered that in marketing groups of all sizes, one of the fundamental weaknesses has been clearly defining what success will look like for marketing, for sales, and for the com
QuanticMind
MAY 25, 2018
We’re pleased to announce that we’ve updated our privacy policies not only to ensure they’re as clear as they can be, but also to bring our policies into alignment with a new law in Europe known as the General Data Protection Regulation (GDPR). What is the GDPR? According to our recent guide on the topic, the GDPR is “a regulatory act adopted by the European Parliament in April 2016.
thePoint
MAY 25, 2018
Chapter 2: Filling the Gaps. With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. Pre-requisite Work. As I stated in Chapter 1 – Taking Inventory , the logical place to start is to map out the current knowledge and skills you can competently bring to the table yourse
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Heinz Marketing
MAY 25, 2018
Three day weekend ahead. Memorial Day Weekend in the States is one of three near-universally scheduled long weekends each year (Memorial Day, Labor Day and Thanksgiving). It’s one of just three long weekends that everybody has together. Like most weekends, you could sneak in some work, check your email when things get slow between barbecues, use some of the extended down time to catch up.
Content Marketing Institute
MAY 25, 2018
Don’t be fooled by his moniker on HITRECORD , the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from the Sun, The Dark Knight Rises, Lincoln, Looper, Inception, Snowden, 500 Days of Summer … Having graduated from child actor to blockbuster star, it’s har
Vidyard
MAY 25, 2018
Life is tough for modern salespeople. Today’s sellers are facing longer, more complex sales cycles than ever before and buyers that are harder than ever to reach. Not to mention that the idea of buyers and sellers undertaking a single, harmonized journey is a distant memory: buyers frequently come armed with their own research and preconceptions, and it’s up to salespeople to keep up as they jump around to different points in the sales cycle.
Aberdeen
MAY 25, 2018
Digital transformation is accelerating the speed of business – and the complexity of the network. Companies new to the market design a robust, current security framework into the network from Day One. However, more established companies don’t have that luxury. Instead, they add on security solutions as the need arises. This creates a patchwork effect that can create security gaps as the IT team integrates these appliances that weren’t part of the design from the start – gaps that cybercriminals
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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