Fri.Jun 21, 2019

7 Tips on How to Engage Your Customers Through Social Media Strategy


Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a perfect opportunity for you, as a brand, to inject yourself into the conversation. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others.

B2B Case Study Best Practices: Real Results & Happy Customers


“ It’s alive! It’s alive!” – Henry Frankenstein. History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within this type of content emerges real-life evidence of what worked, what didn’t, and what falls in this gray area that needs further definition.

5 Creative Re-Engagement Emails

SmartBug Media

Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, you’re sitting in the trash bin.

Reinventing Marketing in the Age of Disruption


Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us?

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

ScribbleLive and MarketMuse: Announcing Our Partnership


On the heels of our latest press release , we’re excited to announce our partnership with MarketMuse, a content intelligence and strategy company. Creating content is tough—and in an age of content chaos, it seems to only be getting tougher to be found; let alone, establish topical authority.

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More Trending

Must-Have Checklist to Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38

A Marketers’ Best Friend


In observance of Bring Your Dog to Work Day, a holiday we take very seriously here at Triblio, we thought we’d devote today’s post a marketer’s best friend! Who is that you ask?

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5 Ways to Save Time on Social Media


As a business owner, you probably already know that social media marketing is essential to growing your online presence. But here’s the thing. Just like any other activity, you have to be smart about your social media. You need a system.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Use Traveling to Your Professional Advantage As a Freelancer


Since “digital nomad” is still a new term, employers and clients still raise an eyebrow to the concept. Even within the freelancing community, the dynamic has only recently started to shift.

The Ultimate Guide to Google's Custom Intent Audiences


What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns.

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What is Sales Qualified Lead Definition

Only B2B

You should be clear about sales qualifies lead definition and the definition of marketing qualified leads. You shouldn’t confuse SQL with MQL. The sales qualified lead definition includes understanding the. The post What is Sales Qualified Lead Definition appeared first on ONLY B2B. blogs

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[Infographic] Are you Engaging with the Right B2B Decision Makers?

Inbox Insight

Targeting only one role within your target account DMU could jeopardize your sale. This is because the decision-making unit (DMU) is at the core of B2B selling. Also called a buying center, it consists of all the participants in a purchase decision.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Improve Direct Mail with Modern Data


The post How to Improve Direct Mail with Modern Data appeared first on EverString. Marketing Modern Data

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Creating Sales and Marketing Alignment: Four Questions Answered

Launch Marketing

Sales and marketing alignment unifies the macro perspectives of marketers and the direct relationships that sales teams have with customers and prospects.

Women’s Sports Fans: Understanding this Surging Audience


A new approach to understanding, reaching, and resonating with sports fans is overdue. Across the world, a new consumer segment of sports fans is surging: women’s sports fans.

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy


People don’t like advertisements; there’s even research to back it up. According to the Advertising Association in December 2018 , public favorability of ads have hit a new low. Consumers are increasingly bombarded by ads and are averse to messaging that they deem unhelpful.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Content Moderation with Marketing Automation


As Digital Marketing “grows up”, more enterprise features are being added to platforms to help add checks and balances. Gone are the days when the marketing agency would create a new GMail account for their client and create a Google Analytics account under it.

What B2B and B2C Marketers Can Learn From the Women’s World Cup

Modern B2B Marketing

The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. At the beginning of the game, it is pretty clear who is in what position—the forwards and strikers are up front; midfielders in the middle of the lineup and defenders holding down the back line.

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How to Use Intent Data in B2B Campaigns


Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix?

4 Ways to Personalize your Email Campaigns


When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them. In turn, they will probably delete. Marketing

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Get Legal Prospects to Crack a Smile Using Video [Videoify My Pitch Tips]


The average sales email uses “I” a bit much. As in, I’d love to get time on your calendar. I’d like to chat. I was wondering. It’s like getting a terse “sup” from a stranger on a dating app. Prospects deserve better. Don’t you think?

Women’s Sports Fans: Understanding this Surging Audience


A new approach to understanding, reaching, and resonating with sports fans is overdue. Across the world, a new consumer segment of sports fans is surging: women’s sports fans.

How to Maximize the Potential of Dynamic Search Ads


Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program and discover new, relevant search keywords. Still, they often remain underutilized and misunderstood.

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OpenContent Management Suite – Spring 2019 – 3.2 Release

Technology Services Group

TSG is happy to announce the Spring 2019 release, version 3.2, of the OpenContent Management Suite (OCMS)! For this post, we will take a look at some of the new features and notable enhancements included in the 3.2 release. New Features Amazon DynamoDB Support The biggest addition to OCMS in the 3.2

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.