Fri.Jun 21, 2019

7 Tips on How to Engage Your Customers Through Social Media Strategy

Biznology

Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a perfect opportunity for you, as a brand, to inject yourself into the conversation. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others.

B2B Case Study Best Practices: Real Results & Happy Customers

LeadCrunch

“ It’s alive! It’s alive!” – Henry Frankenstein. History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within this type of content emerges real-life evidence of what worked, what didn’t, and what falls in this gray area that needs further definition.

5 Creative Re-Engagement Emails

SmartBug Media

Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, you’re sitting in the trash bin.

Reinventing Marketing in the Age of Disruption

Webbiquity

Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Whisper or Shout? How Lead and Demand Generation Differ

Modern Marketing

When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate.

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Must-Have Checklist to Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist.

5 Ways to Save Time on Social Media

Hatchbuck

As a business owner, you probably already know that social media marketing is essential to growing your online presence. But here’s the thing. Just like any other activity, you have to be smart about your social media. You need a system.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38

A Marketers’ Best Friend

Triblio

In observance of Bring Your Dog to Work Day, a holiday we take very seriously here at Triblio, we thought we’d devote today’s post a marketer’s best friend! Who is that you ask?

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Use Traveling to Your Professional Advantage As a Freelancer

ClearVoice

Since “digital nomad” is still a new term, employers and clients still raise an eyebrow to the concept. Even within the freelancing community, the dynamic has only recently started to shift.

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

Brandpoint

People don’t like advertisements; there’s even research to back it up. According to the Advertising Association in December 2018 , public favorability of ads have hit a new low. Consumers are increasingly bombarded by ads and are averse to messaging that they deem unhelpful.

How to Use Intent Data in B2B Campaigns

Strategic-IC

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix?

The Ultimate Guide to Google's Custom Intent Audiences

SEMrush

What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Best 14 Website Plugins in 2019

Hubspot

You've just spent thousands of dollars, countless hours, and have had more organizational nightmares than you'd care to admit, but you're done. The brand new site design you've been working on is finally finished -- and it looks great. However, after a few weeks, you notice something's missing.

4 Ways to Lower Your Website's Bounce Rate

SmartBug Media

It can be overwhelming to stay on top of so many different website metrics while figuring out how to adjust your website to improve them. Your website bounce rate is one of those key measurements.

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What is Sales Qualified Lead Definition

Only B2B

You should be clear about sales qualifies lead definition and the definition of marketing qualified leads. You shouldn’t confuse SQL with MQL. The sales qualified lead definition includes understanding the. The post What is Sales Qualified Lead Definition appeared first on ONLY B2B. blogs

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The Simple Guide to Creating an HTML Email [+ Free Templates]

Hubspot

When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

[Infographic] Are you Engaging with the Right B2B Decision Makers?

Inbox Insight

Targeting only one role within your target account DMU could jeopardize your sale. This is because the decision-making unit (DMU) is at the core of B2B selling. Also called a buying center, it consists of all the participants in a purchase decision.

What B2B and B2C Marketers Can Learn From the Women’s World Cup

Modern B2B Marketing

The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. At the beginning of the game, it is pretty clear who is in what position—the forwards and strikers are up front; midfielders in the middle of the lineup and defenders holding down the back line.

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

ClickZ

The Customer Data Platform (CDP) has gotten major boosts in the last few days from announcements by three of the biggest marketing clouds – Salesforce, Oracle and Adobe. CDPs unify structured and unstructured data from multiple sources into single, “golden master” profiles that can then be acted upon by other tools, and can be managed by non-technical users.

How to Improve Direct Mail with Modern Data

EverString

The post How to Improve Direct Mail with Modern Data appeared first on EverString. Marketing Modern Data

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Creating Sales and Marketing Alignment: Four Questions Answered

Launch Marketing

Sales and marketing alignment unifies the macro perspectives of marketers and the direct relationships that sales teams have with customers and prospects.

Good Design as Brand Ambassador—Three Lessons from the Golden Age of TWA

Ceros

Reading Time: 4 minutes.

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Women’s Sports Fans: Understanding this Surging Audience

Digilant

A new approach to understanding, reaching, and resonating with sports fans is overdue. Across the world, a new consumer segment of sports fans is surging: women’s sports fans.

The Perfect Content Syndication Strategy for Lead Generation

Unbound B2B

Introduction. For a b2b marketer, relying on a marketing strategy that features a variety of tactics can mean more awareness for your brand, ensure more reach and result in more sales leads. Key among those tactics should be Content syndication.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.