Biznology

JUNE 21, 2019

Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a perfect opportunity for you, as a brand, to inject yourself into the conversation. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others.

Social Media 151

Social Media Media Marketing & Strategy Tips 151

Rev

JUNE 21, 2019

“ It’s alive! It’s alive!” – Henry Frankenstein. History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within this type of content emerges real-life evidence of what worked, what didn’t, and what falls in this gray area that needs further definition.

Case Studies 114

Case Studies Case Study Studies Practices 114

SmartBug Media

JUNE 21, 2019

Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, you’re sitting in the trash bin. Your subscribers won’t even look at your subject line anymore!

Creativity 88

Creativity Urgency Marketing Open Rate Click Rate 88

Webbiquity

JUNE 21, 2019

Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us? In a constant, quickening cycle of transformation and disruption in technology and business, marketing is forced to be as nimble and inventive as the products, ideas, and brands it serves.

Work Management 178

Work Management Marketing Management Marketing Automation Services Advertising Agencies 178

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

JUNE 21, 2019

You should be clear about sales qualifies lead definition and the definition of marketing qualified leads. You shouldn’t confuse SQL with MQL. The sales qualified lead definition includes understanding the. The post What is Sales Qualified Lead Definition appeared first on ONLY B2B.

Sales Qualified Leads 109

Sales Qualified Leads Marketing Qualified Leads Lead Ranking High Quality Lead 109

SEMrush

JUNE 21, 2019

What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.

Intent 107

Intent Google Youtube Display 107

Hubspot

JUNE 21, 2019

You've just spent thousands of dollars, countless hours, and have had more organizational nightmares than you'd care to admit, but you're done. The brand new site design you've been working on is finally finished -- and it looks great. However, after a few weeks, you notice something's missing. Maybe it's a simple design error, or perhaps, a feature doesn't work or was overlooked.

Marketing Websites 101

Marketing Websites Best Practices eCommerce User-Generated Content 101

ClearVoice

JUNE 21, 2019

Since “digital nomad” is still a new term, employers and clients still raise an eyebrow to the concept. Even within the freelancing community, the dynamic has only recently started to shift. For many decades, contract employees were still considered to show-face in the office, or at least be available for a face-to-face meeting. Nowadays though, teams are scattered about continents, freelance writers file deadlines from anywhere they can find Wi-Fi, and ideas are sourced from experie

Fulfillment 91

Fulfillment Rules Communities Social Media 91

Strategic-IC

JUNE 21, 2019

Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix? There are many ways that campaigns of all varieties can benefit from the insight that intent data provides. Allowing you to identify good-fit buyers and accounts in an active buying journey, campaigns founded on intent data offer multiple use case advantages, from better

Intent Data 82

Intent Data Intent Campaigns Account Based Marketing 82

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JUNE 21, 2019

The average sales email uses “I” a bit much. As in, I’d love to get time on your calendar. I’d like to chat. I was wondering. It’s like getting a terse “sup” from a stranger on a dating app. Prospects deserve better. Don’t you think? Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program.

Video Marketing 65

Video Marketing Tips Work Management Marketing Prospects 65

ActiveDEMAND

JUNE 21, 2019

As Digital Marketing “grows up”, more enterprise features are being added to platforms to help add checks and balances. Gone are the days when the marketing agency would create a new GMail account for their client and create a Google Analytics account under it. These days, better user structure and workflow management are required because we’re doing high priority work that can’t get messed up.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Paid Search Agency 71

Vidyard

JUNE 21, 2019

The average sales email uses “I” a bit much. As in, I’d love to get time on your calendar. I’d like to chat. I was wondering. It’s like getting a terse “sup” from a stranger on a dating app. Prospects deserve better. Don’t you think? Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program.

Video Marketing 65

Video Marketing Tips Work Management Marketing Prospects 65

SmartBug Media

JUNE 21, 2019

It can be overwhelming to stay on top of so many different website metrics while figuring out how to adjust your website to improve them. Your website bounce rate is one of those key measurements. Knowing your bounce rate can give you additional insight into how your visitors are interacting with your site, which in turn gives you opportunities to lower it.

Marketing Websites 69

Marketing Websites Click Rate Top of Funnel Landing Pages 69

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vidyard

JUNE 21, 2019

The average sales email uses “I” a bit much. As in, I’d love to get time on your calendar. I’d like to chat. I was wondering. It’s like getting a terse “sup” from a stranger on a dating app. Prospects deserve better. Don’t you think? Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch prog

Video Marketing 59

Video Marketing Tips Work Management Marketing Prospects 59

Convert

JUNE 21, 2019

When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them. In turn, they will probably delete.

Email Campaigns 58

Email Campaigns Personalization Campaigns Marketing 58

Launch Marketing

JUNE 21, 2019

Sales and marketing alignment unifies the macro perspectives of marketers and the direct relationships that sales teams have with customers and prospects. When alignment is solid, marketing and sales processes are positively influenced, with outcomes that include a shared understanding of the expectations and responsibilities of each group throughout the buyer’s journey, continual innovation and collaboration, healthier cultures overall and ultimately, a positive influence on the bottom line.

Top of Funnel 48

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

AgencyEA

JUNE 21, 2019

This year marks the 50th anniversary of the Stonewall Riots, a pivotal moment in the LGBTQ+ rights movement — which is celebrated annually by the famously festive parades that remain pervasive today. At EA, diversity and inclusion are crucial to our culture and core foundation, and this historical milestone is a paramount event for us. Along […].

Brand Identity 40

Brand Identity Branding Thought Leadership 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

E-Spirit

JUNE 21, 2019

As new devices and touchpoints emerge, and as Amazon’s reach widens, manufacturers and CPG companies find themselves at a crossroads. Either they rely on their partners and retailers to continue generating brand awareness, demand and customer loyalty on their behalf—or, they take matters into their own hands.

Touchpoints 40

Touchpoints Loyalty B2B Demand 40

ActiveDEMAND

JUNE 21, 2019

Microsoft Dynamics is a CRM/ERP package that many companies invested in the Microsoft ecosystem prefer. For those using Dynamics as a CRM, there is now a great new option for marketing automation to help fill the CRM with qualified new leads: ActiveDEMAND. ActiveDEMAND is a marketing automation platform that brings new capabilities to Microsoft Dynamics CRM.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 40

EverString

JUNE 21, 2019

In. The post How to Improve Direct Mail with Modern Data appeared first on EverString.

Marketing 48

Marketing 48

SWZD

JUNE 21, 2019

3X return on pipeline and close-win rate of. 30% and growing.

Case Study 48

Case Study Case Studies Studies 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Terminus

JUNE 21, 2019

When you become the established leader of your industry, the name of the revenue game can often change from acquisition and demand to renewals and expansions. And, if your deal sizes are in the millions, focusing on retaining and expanding within your key accounts matters more than winning potentially poor fit net new businesses that will likely churn in the next deal cycle.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Tactics Thought Leadership 26

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads , which are not expensive, brands can post content to promote their services or products which helps them widen their reach, drive high-quality traffic to their website and boost conversion rates.

Facebook 111

Facebook Paid Search Agency Optimization Ads 111

Adobe Experience Cloud Blog

JUNE 21, 2019

The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. At the beginning of the game, it is pretty clear who is in what position—the forwards and strikers are up front; midfielders in the middle of the lineup and defenders holding down the back line.

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Hubspot

JUNE 21, 2019

When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like -- any email that contains just plain old text with no formatting) and HTML emails , which are formatted and styled using HTML and inline CSS.

Template 92

Template Paid Search Agency Hubspot CAN-SPAM 92

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

BenchmarkONE

JUNE 21, 2019

As a business owner, you probably already know that social media marketing is essential to growing your online presence. But here’s the thing. Just like any other activity, you have to be smart about your social media. You need a system. Otherwise, you could easily find yourself wasting time and money, both of which are probably at a premium. To make the most out of your efforts and ensure that your time and budget are optimized, here are a few expert tips.

Social Media 87

Social Media Media Curation Budget Programs 87

Brandpoint

JUNE 21, 2019

People don’t like advertisements; there’s even research to back it up. According to the Advertising Association in December 2018 , public favorability of ads have hit a new low. Consumers are increasingly bombarded by ads and are averse to messaging that they deem unhelpful. It’s for this reason that content marketing , particularly sponsored content, is quickly becoming the most effective driver of sales.

Top of Funnel 129

Top of Funnel Examples B2B Thought Leadership Webinar Metrics 129

ClickZ

JUNE 21, 2019

The Customer Data Platform (CDP) has gotten major boosts in the last few days from announcements by three of the biggest marketing clouds – Salesforce, Oracle and Adobe. CDPs unify structured and unstructured data from multiple sources into single, “golden master” profiles that can then be acted upon by other tools, and can be managed by non-technical users.

Marketing Management 79

Marketing Management Ideal Customer Profiles Paid Search Agency Touchpoints 79