Fri.Jun 21, 2019

7 Tips on How to Engage Your Customers Through Social Media Strategy


Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a perfect opportunity for you, as a brand, to inject yourself into the conversation. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others.

B2B Case Study Best Practices: Real Results & Happy Customers


“ It’s alive! It’s alive!” – Henry Frankenstein. History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within this type of content emerges real-life evidence of what worked, what didn’t, and what falls in this gray area that needs further definition.

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5 Creative Re-Engagement Emails

SmartBug Media

Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls to action, and they might have even forwarded your email to a friend! All was good in your little email marketing land until suddenly, now, you’re sitting in the trash bin.

Reinventing Marketing in the Age of Disruption


Guest post by Michael Collins. We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us?

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Whisper or Shout? How Lead and Demand Generation Differ

Modern Marketing

When you’ve got a secret to tell someone, do you shout? No, you whisper. But when you’ve got a group announcement to make, you know a whisper won’t cut it. Whispering is intimate.

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The Ultimate Guide to Google's Custom Intent Audiences


What are Custom Intent Audiences? In a nutshell, “custom intent audiences“ is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns.

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Rock Content and MarketMuse: Announcing Our Partnership


On the heels of our latest press release , we’re excited to announce our partnership with MarketMuse, a content intelligence and strategy company. Creating content is tough—and in an age of content chaos, it seems to only be getting tougher to be found; let alone, establish topical authority.

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Must-Have Checklist to Creating Valuable Content

Content Marketing Institute

Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist.

5 Ways to Save Time on Social Media


As a business owner, you probably already know that social media marketing is essential to growing your online presence. But here’s the thing. Just like any other activity, you have to be smart about your social media. You need a system.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38

A Marketers’ Best Friend


In observance of Bring Your Dog to Work Day, a holiday we take very seriously here at Triblio, we thought we’d devote today’s post a marketer’s best friend! Who is that you ask?

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How to Use Traveling to Your Professional Advantage As a Freelancer


Since “digital nomad” is still a new term, employers and clients still raise an eyebrow to the concept. Even within the freelancing community, the dynamic has only recently started to shift.

What is Sales Qualified Lead Definition

Only B2B

You should be clear about sales qualifies lead definition and the definition of marketing qualified leads. You shouldn’t confuse SQL with MQL. The sales qualified lead definition includes understanding the. The post What is Sales Qualified Lead Definition appeared first on ONLY B2B. blogs

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Best 14 Website Plugins in 2019


You've just spent thousands of dollars, countless hours, and have had more organizational nightmares than you'd care to admit, but you're done. The brand new site design you've been working on is finally finished -- and it looks great. However, after a few weeks, you notice something's missing.

How to Use Intent Data in B2B Campaigns


Intent data presents a number of advantages for B2B campaigns. Below are 4 key use cases for intent in B2B tech marketing and sales. How Can You Use Buyer Intent Data? Considering adding intent into your marketing and sales mix?

The Simple Guide to Creating an HTML Email [+ Free Templates]


When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email.

4 Ways to Lower Your Website's Bounce Rate

SmartBug Media

It can be overwhelming to stay on top of so many different website metrics while figuring out how to adjust your website to improve them. Your website bounce rate is one of those key measurements.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

What B2B and B2C Marketers Can Learn From the Women’s World Cup


The 2019 FIFA Women’s World Cup is in full swing with people around the globe watching to see who will take home the cup. In soccer, each team chooses a formation and employs one goalkeeper and ten field players who fill various defensive, midfield, and attacking positions. At the beginning of the game, it is pretty clear who is in what position—the forwards and strikers are up front; midfielders in the middle of the lineup and defenders holding down the back line.

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How to Improve Direct Mail with Modern Data


The post How to Improve Direct Mail with Modern Data appeared first on EverString. Marketing Modern Data

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Creating Sales and Marketing Alignment: Four Questions Answered

Launch Marketing

Sales and marketing alignment unifies the macro perspectives of marketers and the direct relationships that sales teams have with customers and prospects.

Good Design as Brand Ambassador—Three Lessons from the Golden Age of TWA


Reading Time: 4 minutes.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Perfect Content Syndication Strategy for Lead Generation

Unbound B2B

Introduction. For a b2b marketer, relying on a marketing strategy that features a variety of tactics can mean more awareness for your brand, ensure more reach and result in more sales leads. Key among those tactics should be Content syndication.

Content Moderation with Marketing Automation


As Digital Marketing “grows up”, more enterprise features are being added to platforms to help add checks and balances. Gone are the days when the marketing agency would create a new GMail account for their client and create a Google Analytics account under it.

Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one


The Customer Data Platform (CDP) has gotten major boosts in the last few days from announcements by three of the biggest marketing clouds – Salesforce, Oracle and Adobe. CDPs unify structured and unstructured data from multiple sources into single, “golden master” profiles that can then be acted upon by other tools, and can be managed by non-technical users.

4 Ways to Personalize your Email Campaigns


When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them. In turn, they will probably delete. Marketing

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!