Influitive

JANUARY 27, 2017

January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on.

B2B Marketing 185

B2B Marketing Campaigns B2B Advertising Agencies 185

ViewPoint

JANUARY 27, 2017

During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator. I was surprised at the level of detailed feedback I received. Not all of it was positive, but it was all valuable. You will hear from Matt Heinz, Dave Brock, David Hubbard and Ardath Albee. The above graphic is a sample from our Lead to Revenue Calculator.

Lead Ranking 142

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 142

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. It created a limited, but specialized and highly-engaged inbound market where relationships were built based on trust and shared interest.

Advertorials 128

Advertorials Brand Identity Branding Paid Search Agency 128

Marketing Insider Group

JANUARY 27, 2017

For the 107th episode of The Marketing Book Podcast, I interviewed Pamela Wilson, author of “Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.” As the readers of this blog know, content marketing is how marketing happens today. You know you want to use it, but you […]. The post Weekend Reading: “Master Content Marketing” by Pamela Wilson appeared first on Marketing Insider Group.

Content Marketing 120

Content Marketing Content Marketing & Strategy Marketing 120

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Webinar Metrics

Adobe Experience Cloud Blog

JANUARY 27, 2017

Author: Steve Lucas You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. Now, a thoughtful, personal, seamless, experience is what customers crave.

Digital Transformation 104

Digital Transformation Advertising Agencies Thought Leadership Paid Search Agency 104

Contently

JANUARY 27, 2017

When I speak at marketing conferences or talk to Contently clients, there’s one question I get more than any other: How did you build such a big audience for The Content Strategist? I’m grateful that hundreds of thousands of smart people read the Content Strategist each month and subscribe to our newsletters, but that wasn’t always the case.

Webinar Metrics 64

Webinar Metrics Distribution Newsletter Conference 64

PureB2B

JANUARY 27, 2017

It’s not enough to know who your prospects are, but it is equally important to decide whether they are in the market to buy, or not. Find ways to learn more about your target market, their intent to buy and turn them into actual leads! The post Buyer’s Intent: In-Market vs Not In-Market appeared first on DemandScience.

Intent 62

Intent Marketing Marketing Prospects Buy 62

Spiralytics

JANUARY 27, 2017

We at Spiralytics believe in continuous education. In a dynamic industry like Digital Marketing where new trends are constantly sprouting and competition is ever growing, one has to invest in a lot of training and learning if he wants to succeed.

Conference 54

Conference Training Education Content 54

PureB2B

JANUARY 27, 2017

It’s not enough to know who your prospects are, but it is equally important to decide whether they are in the market to buy, or not cialis without prescription. Find ways to learn more about your target market, their intent to buy and turn them into actual leads! Watch now! . The post Understanding Buyer’s Intent appeared first on PureB2B.

Intent 54

Intent Marketing Prospects Top of Funnel Buy 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

JANUARY 27, 2017

If you were one of the many people compulsively checking Twitter for marketing trends, political updates, or any updates on the upcoming episode of The Bachelor this past Monday, it’s likely that you came across this Tweet (or one of the many responses to it): That’s right—Quentin Hardy, deputy tech editor for the New York Times , has made a major shift to Google Cloud, where, as head of editorial, he’ll work to “demystify its cloud computing business for customers,”

Marketing AI 49

Marketing AI Trends Marketing & Strategy Paid Search Agency 49

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

Paid Search Agency 48

Paid Search Agency Companies Content Barriers 48

Akoonu

JANUARY 27, 2017

Impactful targeted messages are a key component of every successful Account-Based Selling and Marketing plan.

Tactics 40

Tactics Planning Marketing Plans Positioning 40

Hubspot

JANUARY 27, 2017

I don't know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to confront an uncomfortable topic -- making the situation much less awkward. But there are times when even I, the perpetual wordsmith, have to make an actual phone call.

Work Management 61

Work Management Hubspot Paid Search Agency Urgency Marketing 61

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Social Media

LEADership

JANUARY 27, 2017

When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less than traditional marketing and can generate up to 3x as many leads.

Paid Search Agency 46

Paid Search Agency Content Marketing Advertising Agencies Content 46

Hubspot

JANUARY 27, 2017

The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds -- shorter than that of a goldfish.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Advertising Mediums Content 61

Contently

JANUARY 27, 2017

Here’s what you missed while taking solace in the fact that you aren’t as dumb as these two people … The New Yorker: Doomsday Prep For The Super-Rich. Selected by Dillon Baker, tech editor. As the Doomsday Clock ticks closest to midnight since 1953 , the elite of American society are preparing their apocalyptic retreats, and no expense is being spared.

Guidelines 63

Guidelines Amazon Social Media Twitter 63