Search Engine Journal
MAY 29, 2022
Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media Sites & Platforms 2022 appeared first on Search Engine Journal.
Heinz Marketing
MAY 29, 2022
By Rachel Degginger , Marketing Consultant at Heinz Marketing. There is one type of application I cannot resist, and that is a good productivity app! When a friend told me there was a productivity application that was actually planting real trees when you reach your goals, I didn’t believe it at first. It sounded way too good to be true. After using it for a few days, I was hooked!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
MAY 29, 2022
Can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings. The post Is User-Generated Content (UGC) A Google Ranking Factor? appeared first on Search Engine Journal.
PathFactory
MAY 29, 2022
Lead Score. What Is It? A scoring methodology used to determine when a potential prospect is engaged enough to be considered a “marketing qualified lead” (MQL) so this can be passed along to sales for further follow up. This usually involved profile (title, region, etc) and engagement data (opens, clicks, downloads) from the MAP. Value Proposition.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
accelerate agency
MAY 29, 2022
Content marketing is intensely competitive , but it is also equally fascinating. Every once in a while we come across some very inspiring content marketing examples that leave us wondering – why couldn’t we think of something like this? There’s so much you can learn from just looking at what your others in the SaaS industry are creating. After all, if you’ve come across content that you remember long after and refer to often, it is probably a great example to follow and implement in
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
accelerate agency
MAY 29, 2022
Content marketing is intensely competitive , but it is also equally fascinating. Every once in a while we come across some very inspiring content marketing examples that leave us wondering – why couldn’t we think of something like this? There’s so much you can learn from just looking at what your others in the SaaS industry are creating. After all, if you’ve come across content that you remember long after and refer to often, it is probably a great example to follow and implement in
PathFactory
MAY 29, 2022
SDR/BDR Outreach. What Is It? BDRs & Sales teams are leveraging the links available in the activation tab of the PathFactory SFDC dashboard to send relevant information to prospects/leads. Value Proposition. This feature takes the guess work out of BDRs outreach cadences/activities. BDRs can now sent Content relevant to particular accounts, opportunity stages, or particular topic of interest.
PathFactory
MAY 29, 2022
Fast Moving Buyer & Engagement Alerts. What Is It? Alerts that are sent to Sales and/or the customer team notifying them about prospects and clients who are highly engaged. Value Proposition. Different alerts can be triggered based on activity of the prospect/customers. Example: if an open opp contact engages with the content, the threshold can be reduced and a notification sent to the sales rep immediately compared to a lead that is not within the ICP that might need higher engagement to me
PathFactory
MAY 29, 2022
Internal Employee Enablement. What Is It? Using PathFactory content tracks, Explore pages, or Microsites to ensure new and existing team members have everything they need to be successful in their role at their fingertips. Value Proposition. Curated collections of content support HR and department leads to provide easily accessible training and enablement materials to new employees.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
PathFactory
MAY 29, 2022
VEX Live Events. What Is It? Live events hosted using PathFactory’s VEX platform. This could be webinars, a single day event, multi-day events, and/or any video series. The key complonent to this is the having the video as the first asset. Value Proposition. A user can engage with the video while simutaneously consuming supplementary content. If privacy is a concern, the event can be access protected for registered users.
PathFactory
MAY 29, 2022
Newsletters. What Is It? Emailed letter sent on a recurring basis (weekly, monthly, quarterly) to potential and existing customers, sharing informational and product-focused content. Typically these newsletters contain multiple links/CTAs. Value Proposition. Since these newsletters contain lots of content, it’s difficult to get the visitor to return to the email to launch additional content.
PathFactory
MAY 29, 2022
Customer Emails. What Is It? Emails sent specifically to exisiting customers from customer marketing team. Value Proposition. Since PF allows unlimited content tracks and explore pages, there is no restriction to prevent additional BUs to leverage PathFactory provided your team is operating within the allotted number of user licenses. Great opportunity to support cross-sell and expansion efforts.
Expert insights. Personalized for you.
141 
Let's personalize your content