Wed.Nov 27, 2019

If Content is King, then Personalization is Queen


As B2B marketers, we’re sure you’re adept with the known fact that personalization is key to account-based marketing (ABM). You can create a lot of great, meaty content introducing the best, ground-breaking product, but if the hook isn’t there, people are going to tune out.

5 Tips for Better Visual Content Creation


Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing.

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate


What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today.

How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

Marketing Insider Group

Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs).

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Tech Tips to Improve Your Client Communications Strategy


Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are not enough to keep them satisfied.

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More Trending

What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

Content Marketing Institute

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

Understanding Your Most Valuable Marketing Channel: The Power of an Email Subscriber


Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin.

How To Market Your Local Business With Content

DAGMAR Marketing

Are you new to online marketing for your small business? Or do you just need ideas for what to write about to market your local business online? You’re not alone! Many of the small business owners we work with know they need to have more (and better) content, but don’t know where to start.

40+ eCommerce Stats You Need to Know for a Successful Online Store


Are you up to speed on the latest eCommerce statistics? If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

8 Super Effective Content Syndication Tools and Strategies For MarTech Experts

Only B2B

Syndicated content travels faster than a bullet train. And, we are not lying. Our clients have benefited from content syndication tools in a great deal. It spread awareness about their brand (rather quickly, I must add!), drew crazy amounts of traffic and attracted quality leads.

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How to Start a Remote Digital Marketing Agency


In May last year IWG, a Swiss-based serviced office provider, released a study that showed more than two-thirds of the world’s employees work remotely at least one day a week, with over 50% of professionals working away from the office half the week. Marketing Agency

15+ Demand Generation Statistics that Every Business Should Know

Only B2B

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services.

How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Three surprising changes on the road to digital transformation


30-second summary: Numbers can be meaningless if they are not coupled with smart analysis. Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. 85 percent of enterprise decision makers believe they have a limit of two years to fully adopt a data-driven strategy or risk falling behind their competitors.

How One Social Media Consultant Builds Her Clients' Brand Influence on Twitter


As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I'm passionate about everything involving social media -- especially Twitter.

9 Rules to Create an Awesome Business Website

Altitude Branding

Table of contents. Introduction. 9 Rules to create an awesome business website. Define your website’s purpose. Pick an easy-to-remember domain. Get an eye-catching logo. Make your website mobile-friendly. Keep the pages uncluttered. Keep it easy to navigate. Place your contact details above the fold.

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Why Customer Satisfaction Matters and Five Effective Ways to Measure It


Having satisfied customers is important. Everyone knows this. If your customers aren’t satisfied, they’ll part ways, they won’t return, and they definitely won’t leave a company review singing your praise. In fact, they may leave a bad review, which is even worse. .

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

SEO Best Practices for Landing Page Optimization


Prologue. Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms.

Beauty Should Not Be the Starting Point for Design – with Juuli Kiiskinen


Welcome back to The Drag & Drop Show! Design and art are two concepts that have been used together for so long that separating them is an often-overlooked affair.

What is Double Opt-In in Email Marketing?


Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers.

Importance of ID Badges in Company Branding

Altitude Branding

The use of ID badges in all companies regardless of how big, small, or what they do is highly recommended. Any company that is not using them is missing an opportunity to take its brand to higher marketing levels. These badges have a significant impact in brand creation and promotion.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Blog: Why Conversica? Hear From Our Customers at Dreamforce & OpsStars 2019


This year’s OpsStars is wrapped and finished, and what a great conference it was!

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LinkedIn Branding and Sales Tips For Beginners

Altitude Branding

Today, most businesses are on LinkedIn, probably including your company. But with your current efforts, are you even generating leads and converting it into sales? . Your personal brand’s website is essential in creating connections.

How to Define the 11 Content Levels of Your Brand Experience


A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function.

Using customer data to improve customer retention efforts


Welcome to the final installment of our 2019 Holiday Shopping Series. In part one, we discussed first-time shoppers and their long-lasting importance to retailers.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

10 Ways Social Media Fuels Inbound Marketing


Reading Time: 8 minutes Your social media efforts establish your online presence and drive traffic to your brand. From creating increased exposure to converting leads consistently, social media campaigns are the backbone of your digital marketing strategy.

Walled Gardens and Marketing Attribution Challenges


How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before.

Do I Have Too Much Software? 3 Tips for Consolidating Your Sales Tech Stack


I saw Kristina McMillan speak with our COO Anna Baird at the Outreach Lounge during Dreamforce, and one point hit especially close to home. Kristina is the VP of Research at TOPO , the research and advisory firm that tracks and predicts trends in sales and marketing.