Wed.Nov 27, 2019

If Content is King, then Personalization is Queen


As B2B marketers, we’re sure you’re adept with the known fact that personalization is key to account-based marketing (ABM). You can create a lot of great, meaty content introducing the best, ground-breaking product, but if the hook isn’t there, people are going to tune out.

5 Tips for Better Visual Content Creation


Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing.

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8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate


What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today.

How to Use Trademarks, Service Marks, and Copyrights in B2B Branding

Marketing Insider Group

Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs).

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Tech Tips to Improve Your Client Communications Strategy


Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are not enough to keep them satisfied.

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More Trending

Understanding Your Most Valuable Marketing Channel: The Power of an Email Subscriber


Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin.

Three surprising changes on the road to digital transformation


30-second summary: Numbers can be meaningless if they are not coupled with smart analysis. Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. 85 percent of enterprise decision makers believe they have a limit of two years to fully adopt a data-driven strategy or risk falling behind their competitors.

Why Customer Satisfaction Matters and Five Effective Ways to Measure It


Having satisfied customers is important. Everyone knows this. If your customers aren’t satisfied, they’ll part ways, they won’t return, and they definitely won’t leave a company review singing your praise. In fact, they may leave a bad review, which is even worse. .

40+ eCommerce Stats You Need to Know for a Successful Online Store


Are you up to speed on the latest eCommerce statistics? If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. This article does not dispute the above.

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Blog: Why Conversica? Hear From Our Customers at Dreamforce & OpsStars 2019


This year’s OpsStars is wrapped and finished, and what a great conference it was!

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Effective Content Marketing for B2B Companies: What Will it Take to Succeed in 2020?


As a B2B organization, you’re dealing with more than just your typical consumer. You’re dealing with decision-makers in your target company, and they’re more difficult to convince than your average person.

15+ Demand Generation Statistics that Every Business Should Know

Only B2B

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

What This Agency Did to Rank Its Blog at the Top of Google (Case Study)

Content Marketing Institute

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

10 Ways Social Media Fuels Inbound Marketing


Reading Time: 8 minutes Your social media efforts establish your online presence and drive traffic to your brand. From creating increased exposure to converting leads consistently, social media campaigns are the backbone of your digital marketing strategy.

Do I Have Too Much Software? 3 Tips for Consolidating Your Sales Tech Stack


I saw Kristina McMillan speak with our COO Anna Baird at the Outreach Lounge during Dreamforce, and one point hit especially close to home. Kristina is the VP of Research at TOPO , the research and advisory firm that tracks and predicts trends in sales and marketing.

Beauty Should Not Be the Starting Point for Design – with Juuli Kiiskinen


Welcome back to The Drag & Drop Show! Design and art are two concepts that have been used together for so long that separating them is an often-overlooked affair.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Start a Remote Digital Marketing Agency


In May last year IWG, a Swiss-based serviced office provider, released a study that showed more than two-thirds of the world’s employees work remotely at least one day a week, with over 50% of professionals working away from the office half the week. Marketing Agency

What Is the Google BERT Search Algorithm Update?

Single Grain

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google.

3 Reasons Why More of Your Brand’s Marketing Dollars Should Go Towards Video

Martech Advisor

With the growth of digital video’s popularity, we’ll explore why brands should tap into consumer interest points and deliver key messaging through videos on social media, brand websites, and within online articles or blogs, writes, Chris Roebuck, Founder, and CEO, Clicktivated.

LinkedIn Branding and Sales Tips For Beginners

Altitude Branding

Today, most businesses are on LinkedIn, probably including your company. But with your current efforts, are you even generating leads and converting it into sales? . Your personal brand’s website is essential in creating connections.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What is CRM Automation? Definition, Marketing Best Practices with Examples

Martech Advisor

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers.

What is Double Opt-In in Email Marketing?


Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers.

SEO Best Practices for Landing Page Optimization


Prologue. Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms.

Personalization: How to Be Less Creepy While Doing It


In today’s world, where everything’s been tried and tested, at least marketing-wise, brands are trying to reinvent themselves all the time, in order to stand out

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.