Sword and the Script | B2B
JULY 12, 2022
Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A big part of problem-solving is clearly identifying the issue. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.
KoMarketing Associates
JULY 12, 2022
Marketers have a wide array of marketing technology (martech) at their fingertips. Now, new research shows that many have become overwhelmed by the options, but this is not dampening their desire to continue investing in this area. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology.
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Zoominfo
JULY 12, 2022
The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Simple enough, right? Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. But expecting stellar results with a patchwork data strategy is a little like putting regular fuel in a racecar and expecting to win the Indy 500.
Content Marketing Institute
JULY 12, 2022
A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
JULY 12, 2022
Every demand generation team shares the same goal: to create a pipeline for sales. And to create a pipeline, you have to book meetings — which is no small feat. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JULY 12, 2022
HTTPS is a ranking factor. So is there a negative impact to SEO from linking to insecure HTTP webpages? The post Will Linking To HTTP Pages Impact SEO? appeared first on Search Engine Journal.
Sprout Social
JULY 12, 2022
In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Why is it important to learn from the work of others?
Martech
JULY 12, 2022
Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the absolute highest priority of any business. Far too often, however, it’s disregarded and completely overlooked. When marketing fails. Given that marketing organizations have notoriously limited resources, both restrictive budgets and small teams, there is no room for failure.
Lake B2B
JULY 12, 2022
Thought Leadership Helps Build Trust Remember, healthcare B2B customers consider all their options thoroughly and prefer having their queries answered before making a purchase decision. And in-person channels like conferences and trade shows have been places where clients can do both easily. Here, B2B marketing executives encourage questions and do their best to solve client […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Televerde
JULY 12, 2022
Sevki Inan, Vice President of Inside Sales, Hexagon Manufacturing Intelligence. When you think of a prison, what comes to mind? For many of us, orange jumpsuits and barbed wire fences are probably part of that mental image. I suspect that very few of us would think of a fully functioning call center staffed by skilled professionals. And don’t worry if that wasn’t your first thought.
Martech
JULY 12, 2022
As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? With so many moving pieces, it can be difficult to get your CX down to a simple definition. . What is customer experience. CX is about the relationship between a business and its customers.
Sprout Social
JULY 12, 2022
It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place.
Televerde
JULY 12, 2022
Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. However, account-based marketing (ABM) is like an exclusive event that only a select few can attend. In B2B marketing, exclusive marketing through ABM saves you resources as you can focus on a few accounts that are most likely to purchase from your brand.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JULY 12, 2022
While there are no guarantees your pages will be crawled, telling Google via sitemaps still makes a difference. Here are 10 sitemap generators to help. The post 10 Best Sitemap Generators For Faster, More Productive Crawls appeared first on Search Engine Journal.
Litmus
JULY 12, 2022
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in email design , something that sounds as simple as adding a bulleted list actually can turn out to be a bit more difficult than you first thought.
Search Engine Journal
JULY 12, 2022
WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. The post WordPress 6.0.1 Maintenance Update Released With Multiple Bug Fixes appeared first on Search Engine Journal.
Scoop.it
JULY 12, 2022
Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. . And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
JULY 12, 2022
Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to July this year, after being in June last year and October in 2020 due to disruptions caused by the pandemic. This may be an effort to tie it to another, more traditional reason for summer shopping.
Choozle
JULY 12, 2022
It’s hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with different types of digital marketing it can be hard to wrap your head around the different timelines that serve campaigns when entering the space. This elusive, ideal timeline can vary and will be custom to each campaign you launch. This flexibility makes creating a plan and setting clearly connected goals one of the most important steps in the marketing process.
The Daily Egg
JULY 12, 2022
Some phone calls to your small business don’t require a receptionist for help. An automated answering service can often answer a lot. The post Best Automated Answering Services For Small Businesses Compared appeared first on The Daily Egg.
Buffer
JULY 12, 2022
When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect with the people around us, and we wanted to change that.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Benchmark Email
JULY 12, 2022
Picture it: You sign up with a great new email service provider (like Benchmark Email). You’re excited to get started, so you prepare to launch your first campaign by uploading your email list. Suddenly, your progress stops short. You’re informed you need to verify the email addresses on your email list. So, what exactly is… The post Email Verification 101: What is it and Why Does it Matter?
Launch Marketing
JULY 12, 2022
The Project. A proven leader in Business Process Outsourcing (BPO), Global Agility was focused on ensuring continuous business growth. From opening more offices in the US to expanding operations internationally, the team at Global Agility knew they needed expert marketing guidance to elevate their messaging, boost their brand and develop a mix of sales enablement materials to support their growth objectives.
Champion Communications
JULY 12, 2022
Are company executives the weakest cyber security link? How do you separate hype from genuine innovation? Is graphene the key to pioneering change in the construction industry? From podcasts to surveys, this month’s highlights showcase a variety of strong leaders wanting to revolutionise their industries. Read all about the key stories in June’s Coverage Highlights:?
Roketto
JULY 12, 2022
Let's write content. Specifically, long-form content!
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Benchmark Email
JULY 12, 2022
Content marketing continues to evolve as a powerful marketing strategy in the fast-moving and information-driven digital world of today. It is the need of the hour for any business that wants to establish a strong brand image and boost its sales. According to a Statista report, 42% of content marketing professionals expect their content budgets… The post 8 Must-Have Content Marketing Tools to Ensure Quality and Consistency appeared first on Benchmark Email.
Seismic
JULY 12, 2022
Your company’s top priority should always be the relationship between your sellers and buyers. And despite taking the time to enable sellers to interact with buyers, you notice that your team isn’t hitting their targets as you would like. If this is the case for your organization, it might be time to embrace new tactics and strategies to better engage with buyers.
Directive Agency
JULY 12, 2022
Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022 , most buyers still prefer free solutions.
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